National CineMedia, Inc. · NASDAQ:NCMI

National CineMedia — Investor Presentation (January 2006)

7 slides from National CineMedia's investor presentation, January 2006

  1. Slide 1: The LEN: Lobby Entertainment Network

    THE LEN: LOBBY ENTERTAINMENT NETWORK EXTENDING YOUR REACH IN NCM LOBBIES January 2006

  2. Slide 2: What Is the Lobby Entertainment Network: The LEN?

    WHAT IS THE LOBBY ENTERTAINMENT NETWORK: THE LEN? Your The LEN (Lobby Entertainment Network) is the sight, sound and Brand motion network of high-definition plasma screens placed our Message lobbies. The LEN runs one program simultaneously on all screens providing maximum brand impact. • 42” Plasma

  3. Slide 3: High Traffic → High Visibility

    HIGH TRAFFIC → HIGH VISIBILITY The lobbies are filled with patrons and The LEN is strategically placed over concession stands and other high-traffic spots. • NCM Patrons spend an average of 9.0 Minutes in our lobbies • Nearly two-thirds of NCM Patrons purchase concession items • 93% of NCM Patrons a

  4. Slide 4: The LEN Beats Primetime

    THE LEN BEATS PRIMETIME THE LEN HAS 3X THE RECALL OF PRIMETIME ADVERTISING. UNAIDED RECALL OF ONE OR MORE ADS The LEN The LEN 46% Primetime TV Prim etim e TV 15% Sources: RH Bruskin Marketing, Inc., July '05 (of those viewing LEN), CAB/Nielsen Unaided Recall Test, Spring 2000 4 (of those watching la

  5. Slide 5: Patrons Like The LEN

    PATRONS LIKE THE LEN 81% 85% 81% 77% Advertising Material Shown Is Positioning of LEN Helps to Better Information is Entertaining Monitors Makes Pass Time Spent in Informative Them Easy to View Lobby NCM Moviegoer 5 Source: RH Bruskin Marketing Inc., July 2005 Base=Respondents Viewing Monitors N=361

  6. Slide 6: The LEN Appeals to Everyone

    THE LEN APPEALS TO EVERYONE 58% 53% 47% 42% Pe rsons Persons Men Wom en 12-34 35+ NCM Movie goers 6 Source: RH Bruskin Marketing Inc., July 2005 Base=Respondents Viewing Monitors N=361

  7. Slide 7: Patrons Recall What They See on The LEN

    PATRONS RECALL WHAT THEY SEE ON THE LEN 82% NCM Moviegoer 46% In-Theatre Intercept In-Theatre Intercept Total Unaided RECALL AT LEAST ONE AD SHOWN ON THE LEN 7 Source: RH Bruskin Marketing Inc., July 2005 Base=Those Respondents Who Looked AT TV Monitors. Intercept Method Only. N=213

National CineMedia — Investor Presentation (January 2006) on 6ix