Societe Bic Sa · EURONEXT:BB
Societe Bic Sa — BIC — Investor Presentation (February 2026)
46 slides from Societe Bic Sa's investor presentation, February 2026
Slide 1: Investor Presentation
Investor Presentation February 2026
Slide 2: BIC in a nutshell
BIC in a nutshell World leader in stationery, lighter, shaver and hairbrush products €2,090m 13.6% €4.74 €222m Our vision: Adjusted EBIT Free Cash Net Sales Adjusted EPS1 Bring simplicity and joy Margin1 Flow to everyday life. Our mission: To create high quality, safe, affordable, essential products
Slide 3: In tune with the times
In tune with the times Launch of the BIC® Cristal, the first International expansion in high quality Europe, Latin Acquisition of Acquisition of Acquisition of ballpoint pen America, Africa and First BIC® First BIC® One- graphite, coloring correction correction North America lighter piece shaver and
Slide 4: BIC's Global Manufacturing Footprint
BIC’s Global Manufacturing Footprint1 Europe 35%2 20 manufacturing North sites across America 36%2 5 continents Middle East & Africa 8%2 Human Expression Flame For Life Asia & Oceania Latin America 4% 2 Blade Excellence 17%2 Advertising & promotional products >95% of 1 Data for 2025 volumes sold wer
Slide 5: Worldwide Leadership Positions
Worldwide Leadership Positions Human Expression Flame For Life Blade Excellence 35% Net Sales1 35% Net Sales1 29% Net Sales1 #2 in total Stationery #2 in One-Piece Shavers (~8% market share in value2) #1 in branded Lighters 3 (~23% market share in value4) #1 in Ball Pens #3 in total wet shave market
Slide 6: Human Expression
Human Expression BIC’s leadership position in Stationery BIC Global Rank: #2 with ~8% share Europe North America Private #1 #2 labels #1 #2 >10% <10% <30% >10% Latin America #1 #2 ~20% >10% 2025 Middle East €736m and Africa Asia & Oceania €55m #1 #14 Net Sales #1 #2 <10% <2% Adjusted EBIT ~10% <5% -
Slide 7: Core Writing Instruments: From classic to value-added products
Core Writing Instruments: From classic to value-added products 3.61 3.69 3.37 2.82 2.86 France – Modern Mass Market – in € per unit1 2.56 2.42 2.37 1.69 1.53 1.55 0.68 0.34 CRISTAL M10 4C ATLANTIS ILLUSION GELOCITY 4C 4C 4C 4C 4C 3+1 4C CRISTAL MEDIUM MEDIUM QUICK SHINE GRADIENT PASTEL VELOURS WITH
Slide 8: Flame For Life
Flame For Life BIC’s leadership position in Lighters BIC global market share: ~15%1 Europe North America >25% >60% Latin America >35% 2025 Middle East and Africa €723m €216m Asia & Oceania Net Sales Adjusted EBIT <5% <5% -6.7%1 29.9% Source: Market share in volume excluding China, BIC estimates as o
Slide 9: Flame for Life: Towards a more value-added portfolio
Flame for Life: Towards a more value-added portfolio 350 300 250 Index 100 vs J6/J261 200 200 150 120 110 100 95 80 J5/J25 J5/J25 J6/J26 J6/J26 J6/J26 J38W DJEEP U140 J6/J26 U110 U160 STANDARD SLEEVE STANDARD SLEEVE LICENCE EZ REACH MEGALIGHTER PERSONALIZED MEGALIGHTER EZ LOAD 1 2025 list price in F
Slide 10: Blade Excellence
Blade Excellence BIC’s leadership position in Shavers BIC Global Rank: #3 in total wet shave with ~7% share1 #2 in One-Piece shavers with ~23% share1 North America Europe #1 #3 #1 #3 >50% <10% >60% ~6% Latin America 2025 #1 #2 Middle East €602m >70% >10% and Africa €96m Asia & Oceania Net Sales #1 #
Slide 11: BIC's value for money portfolio in the wet shave market
Breakdown of the total wet shave market by segment1 BIC’s value for money Double Edge portfolio in the wet 1% shave market One Piece 39% Refillable 60% Women’s shaver range2 Men’s shaver range2 Venus Extra Smooth 5 $4.74 Sensor 5 $4.99 BIC Soleil Glide 5 $3.47 BIC Flex 5 $2.99 BIC Soleil Escape 3 $2
Slide 12: Strong Momentum Behind BIC's Detangling Haircare Brand
Strong Momentum Behind BIC’s Detangling Haircare Brand • Very strong net sales growth across all key channels and markets Double- • Outperforming the hairbrush category in all main markets digit • Success of new products supported by key marketing campaigns and growth partnerships in 2025 • First Ta
Slide 13: Operational & Consolidated Results FY 2025
Operational & Consolidated Results FY 2025
Slide 14: 2025 Key Takeaways
2025 Key Takeaways • Challenging year with significant headwinds in H1. Stabilization of the performance in H2: o 2025 Net sales of €2,090m, -0.9% at constant currency o Adjusted EBIT margin at 13.6% o Free cash flow generation of €222m • Weak performance in the US and Mexico in Human Expression and
Slide 15: Key Initiatives Strengthening the Power of Our Brands
Key Initiatives Strengthening the Power of Our Brands Partnerships: New BIC Cristal Figurines EZ Load ramp-up BIC x Squid Game BIC x Stranger Things New BIC Flex 5 Trim shaver Soleil Glide ‘Your time to shine’ The Ultimate Detangler Chrome Tangle Teezer x Skims campaign partnership 15
Slide 16: Key Financial Figures
Key Financial Figures Net Adjusted Adjusted Free Cash Sales EBIT3 EPS3 Flow4 Q4 €495m 2025 €283m €4.74 €222m +1.1% CC1 -2.3% CB2 13.6% €234m FY versus €6.15 Net Cash 2025 €2,090m Adjusted in 2024 Position5 EBIT Margin versus €189m -0.9% CC1 in 2024 -4.7% CB2 1 Change at constant currency 4 Free Cash
Slide 17: Q4 2025 Net Sales Evolution
Q4 2025 Net Sales Evolution Change on a comparative basis1: (2.3)% Perimeter FX €517m €18m €8m €9m €495m €11m € 29m (1.7) pts (2.2) pts +1.6 pts +3.4 pts (5.5) pts Q4 2024 Peri FX Q4 2025 Q4 2024 Human Flame Blade Perimeter Q4 2025 Net Sales Expression for Life Excellence & FX impact Net Sales 1 Org
Slide 18: FY 2025 Net Sales Evolution
FY 2025 Net Sales Evolution Change on a comparative basis1: (4.7)% Perimeter FX €2,197m €83m €45m €2,090m €54m €4m € 86m (2.0) pts (2.5) pts (0.2) pts +3.8 pts (3.9) pts Q4 2024 Peri FX Q4 2025 2 FY 2024 Human Flame Blade Perimeter FY 2025 Net Sales Expression for Life Excellence & FX impact Net Sal
Slide 19: FY 2025 Performance – Human Expression
FY 2025 Performance – Human Expression United States Latin America Poor performances of Skin Tough competitive Creative activities and environment and Rocketbook, combined with challenging consumer ball pen market decline trends in Mexico and Brazil Resilient performance Decisive actions in Europe d
Slide 20: FY 2025 Performance – Flame For Life
FY 2025 Performance – Flame For Life United States Robust double-digit Difficult start to 2025 in a growth in the Middle tough trading environment, East and Africa stabilization of market region trends in H2 Challenging market Europe dynamics in Latin Slight decline despite America with tough distri
Slide 21: FY 2025 Performance – Blade Excellence
FY 2025 Performance – Blade Excellence United States Tangle Teezer Net sales impacted by Solid double-digit deteriorating market growth in the US and trends and high Europe driven by new promotional intensity products and despite the success of Flex distribution gains and Soleil ranges Continued str
Slide 22: FY 2025 Adjusted EBIT Margin Evolution
FY 2025 Adjusted EBIT1 Margin Evolution 15.6% (1.6) pts (0.1) pts 13.6% (0.3) pts FY 2024 Gross Profit 2 Brand Support Operating and FY 2025 adjusted EBIT Other Expenses 3 adjusted EBIT margin margin 1 See glossary in appendix 2 Excluding special bonus in 2024, Power Purchase Agreement in France and
Slide 23: FY 2025 Profit & Loss Account
FY 2025 Profit & Loss Account in million euros FY 2024 FY 2025 FY 2025 non-recurring items, mainly: • €104m discontinuation of Skin Creative activities and Rocketbook announced in December 20252 Adjusted EBIT1 343 283 • €11m negative impact of Cello’s disposal • €10m fair value adjustment on the Pow
Slide 24: FY 2025 Free Cash Flow Generation
FY 2025 Free Cash Flow Generation in million euros 400 7 90 222 87 8 Operating Change in Income tax paid Capex Others1 Free Cash Flow 2 Cash Flow Working Capital 1 Mainly includes pensions contribution 2 Free Cash Flow before acquisitions and disposals 24
Slide 25: 2025 Net Cash Position
2025 Net Cash Position in million euros Free Cash Flow: €222m 400 91 87 127 234 40 10 189 Net Cash from Operating Activities: €309m December 2024 Operating Change in working CAPEX Dividend Share Others 2 December 2025 Net Cash Position cash flow capital and others 1 paid buyback Net Cash Position 1
Slide 26: 2026 Outlook
2026 Outlook In this year of transition and as BIC’s renewed leadership team prepares its strategic plan, which will be presented later in the year, BIC anticipates, under current assumptions: A slight Improving expansion in Stable Free organic1 net adjusted EBIT Cash Flow sales trends margin 1 chan
Slide 27: Proposed Shareholder Remuneration
Proposed Shareholder Remuneration 218 210 Ordinary dividend €2.40 for fiscal year 20251 60 59 167 134 40 40 40 39 51% 2025 Payout ratio2 119 127 110 95 up to 2026 Share €40m buyback program Ordinary 2022 2023 Exceptional 2024 Share 2025 Exceptional dividend dividend buyback share buyback in million
Slide 28: Corporate Social Responsibility & Sustainable Development
Corporate Social Responsibility & Sustainable Development
Slide 29: BIC's Sustainable Development Journey
BIC’s Sustainable Development Journey Became first Upgraded the stationery iconic Twin manufacturer to Lady/Silky Touch receive the “NF razor, now Environnement” Announced featuring a handle (NF400 Writing greenhouse made from 87% Production Instruments) gas emission- recycled plastic Conducted firs
Slide 30: BIC's Long-lasting Products with Low Environmental Impact
BIC’s Long-lasting Products with Low Environmental Impact 3km 3,000 13 Up to 3 kilometers Up to 3,000 Up to 13 shaves of writing for a flames for a with a BIC® BIC® Cristal®1 BIC® Maxi lighter Flex 5 shaver BIC® ECOlutionsTM, a complete line of products made from 17 flagship products in the recycled
Slide 31: BIC's ESG Key Achievements in 2025
BIC’s ESG Key Achievements in 2025 -4% 100% lost time incidents of cardboard packaging in BIC facilities from a certified vs. 2024 and/or recycled source 100% 85% of strategic suppliers involved in at least one responsible procurement of electricity used in our own action to ensure the most secure,
Slide 32: Governance
Governance
Slide 33: A Family-Controlled Company with Solid Corporate Governance
A Family-Controlled Company with Solid Corporate Governance Shareholding Structure Board of Executive • 40,861,314 number of shares Directors Committee • 57,596,814 number of voting rights <1% 32% 12 40% 7 29% Directors Independents1 Members Women 54% 14% 60% 5 6 Women1 Nationalities Nationalities B
Slide 34: Board of Directors (as of February 25, 2026)
Board of Directors (as of February 25, 2026) Non- Executive Chief Executive Committees Directors Chair Officer Nominations, Remuneration Independent director Governance and CSR Chair of Director representing Audit (C) the employees Édouard Bich Rob Versloot committee Lead (C) Independent Director Al
Slide 35: BIC's Executive Committee
BIC’s Executive Committee Rob Versloot Chief Executive Officer Alina Asiminei François Clément-Grandcourt David Cabero Chief Business Development, Chief Commercial Officer, Chief Growth Officer Sustainability & Public Affairs International Officer Alexandra Malak Haven Cockerham Grégory Lambertie Ch
Slide 36: Appendix
Appendix
Slide 37: BIC's Horizon Plan (2020-2025) Capital Allocation Policy
BIC’s Horizon Plan (2020-2025) Capital Allocation Policy 1. 2. 3. 4. Investments Targeted Ordinary Share into operations acquisitions dividend buyback (CAPEX) Payout ratio On average Approximately in the range Regular program approximately €100m per year of 40-50% of (up to €40m) €100m per year adju
Slide 38: Group Figures
Group Figures in million euros Q1 23 Q2 23 H1 23 Q3 23 Q4 23 FY 23 Q1 24 Q2 24 H1 24 Q3 24 Q4 24 FY 24 Q1 25 Q2 25 H1 25 Q3 25 Q4 25 FY 25 Net Sales 539 638 1,177 560 526 2,263 522 618 1,139 540 517 2,197 478 598 1,077 519 495 2,090 Change as reported +4.5% +4.4% +4.4% (3.4) % (0.1) % +1.3% (3.2) %
Slide 39: Group Quarterly Figures by Geography
Group Quarterly Figures by Geography in million euros Q1 24 Q2 24 Q3 24 Q4 24 FY 24 Q1 25 Q2 25 Q3 25 Q4 25 FY 25 Europe Net Sales 160 212 175 150 698 168 226 183 158 736 Change as reported +5.8% +5.0% +2.6% +6.0% +4.8% +4.7% +6.6% +4.6% +5.7% +5.5% Change on a comparative basis (organic growth)1 +1
Slide 40: Human Expression
Human Expression in million euros Q1 23 Q2 23 H1 23 Q3 23 Q4 23 FY 23 Q1 24 Q2 24 H1 24 Q3 24 Q4 24 FY 24 Q1 25 Q2 25 H1 25 Q3 25 Q4 25 FY 25 Net Sales 177 283 460 215 171 846 174 279 453 200 162 814 153 253 406 192 138 736 Change as reported +5.4% +4.9% +5.1% (4.7) % (2.7) % +0.8% (2.0) % (1.5) % (
Slide 41: Flame For Life
Flame For Life in million euros Q1 23 Q2 23 H1 23 Q3 23 Q4 23 FY 23 Q1 24 Q2 24 H1 24 Q3 24 Q4 24 FY 24 Q1 25 Q2 25 H1 25 Q3 25 Q4 25 FY 25 Net Sales 228 206 434 200 217 852 207 195 402 192 216 810 172 183 354 175 194 723 Change as reported +0.9% (1.8) % (0.4) % (7.3) % (1.1) % (2.3) % (9.4) % (5.2)
Slide 42: Blade Excellence
Blade Excellence in million euros Q1 23 Q2 23 H1 23 Q3 23 Q4 23 FY 23 Q1 24 Q2 24 H1 24 Q3 24 Q4 24 FY 24 Q1 25 Q2 25 H1 25 Q3 25 Q4 25 FY 25 Net Sales 125 144 268 139 129 537 132 139 271 142 130 543 145 157 302 146 154 602 Change as reported +9.9% +13.3% +11.7% +4.9% +4.4% +8.0% +6.2% (3.6) % +1.0%
Slide 43: Other Products
Other Products in million euros Q1 23 Q2 23 H1 23 Q3 23 Q4 23 FY 23 Q1 24 Q2 24 H1 24 Q3 24 Q4 24 FY 24 Q1 25 Q2 25 H1 25 Q3 25 Q4 25 FY 25 Net Sales 8 6 14 6 9 29 8 5 14 7 9 30 9 5 14 7 9 30 Change as reported +6.8% +13.2% +9.4% +2.9% +14.6% +9.3% +2.3% (6.0) % (1.2) % +0.5% +9.1% +2.2% +4.6% (0.9)
Slide 44: Unallocated Costs
Unallocated Costs in million euros H1 23 FY 23 H1 24 FY 24 H1 25 FY 25 EBIT (42) (85) (44) (85) (42) (79) Adjusted EBIT (42) (85) (45) (85) (42) (79) 44
Slide 45: Glossary
Glossary • Adjusted: Adjusted means excluding non-recurring items. • Constant currency basis: Change at constant currency figures are calculated by translating the current year figures at prior year average exchange rates. • Comparative basis (organic growth): Change at constant currency and constan
Slide 46: Disclaimer
Disclaimer This document contains forward-looking statements. Although BIC believes its estimates are based on reasonable assumptions, these statements are subject to numerous risks and uncertainties. A description of the risks borne by BIC appears in section “Risk Factors and Management” of BIC’s 2