United Overseas Bank Limited · SGX:U11
United Overseas Bank — Macquarie ASEAN Virtual Conference (August 2020)
17 slides from United Overseas Bank's conference presentation, Aug 24, 2020
Slide 1: Banking for the Digital Generation
Banking for the Digital Generation - By building world’s most engaging bank TMRW by UOB Kevin LAM MD (President Director) PT Bank UOB Indonesia (Incoming Head of TMRW Digital Group) Jimmy KOH MD, Chief Commercialization Officer (CCO) , TMRW Digital Group Stuart SMITH ED, Head of Regional Engagement
Slide 2: ASEAN is young & digitally advanced
ASEAN is young & digitally advanced 57% Under 35 yrs 66%Owns a 74% Unbanked & old [1] smartphone [1] underbanked [2] Designed for young professionals and young professional families [3], TMRW is well positioned to engage them early and lock their lifetime value [1] WeAreSocial 2019 [2] The future of
Slide 3: We have built 2 customer value propositions to deliver engagement
We have built 2 customer value propositions to deliver Innovation & learnings of TMRW brought back to wider UOB Pioneer & innovation lab of Engagement. digital transformation Digitally-inclined millennials Payments, CASA and unsecured Digital Bank Unique engagement differentiators Customer who prefe
Slide 4: TMRW's strategy remains intact
TMRW’s strategy remains intact Vision to become world’s most engaging bank for Millennials Where to play? How to Play? How to Win? $10 Bn Market opportunity [1] Built TMRW, a digital bank TMRW aspires be most to capture Millennials across targeting the younger simple, engaging & ASEAN generation tra
Slide 5: How we designed TMRW for customers & business
How we designed TMRW for customers & business Customer Centricity Design TMRW ATGIE Business Model Pain points (E.g., avoiding fees, underserved, poor service) Acquire Habits Insights Transact (E.g., over-spend, (E.g., remove 50 THB always on-the-go) note) Customer Engage Generate Expectations Segme
Slide 6: What has TMRW achieved since launch?
What has TMRW achieved since launch? Rapid market expansion Key KPIs on track International recognition • Launched across 2 markets • Rapid customer growth 18 awards won and counting… Thailand in Mar 2019 • Lowered acquisition cost Most Innovative Digital Bank in Indonesia in Jan 2020 (soft) Asia
Slide 7: Introducing TMRW 2.0 Value creation/synergies as One-Bank
Introducing TMRW 2.0 Value creation/synergies as One-Bank 1 Ecosystem 2 Common 3 Enhanced Partnerships Kitchen TMRW 2.0 CVP [1] Leverage connectivity & Utilize shared kitchen to Build both sides of UOB’s expertise from wider UOB realize cost savings & gain balance sheet and fee income (alterative da
Slide 8: Six specific trends reshaping the digital banking industry
Six specific trends Covid-19 Increased challenges Digital Experience Change in customer Regulations Push by regulators to reshaping but supports digital behavior to digital drive financial inclusion the digital banking industry Competition Payments Fintech Profitable digi-banks focus Payments under
Slide 9: TMRW stands strong during the Covid pandemic
TMRW stands strong during the Covid • Branchless acquisitions pandemic • Work from home during pandemic • Day to day operations undisrupted Digital internal • TMRW strategy remains unchanged operations • Growth in online spending & deposits • Digital & remote onboarding • Self-serve or Chabot 24/7 D
Slide 10: TMRW Indonesia powered by UOBI
Remote & fast onboarding capability (< 9 mins) allowing strong acquisition beyond Jakarta Artificial intelligence powered real-time expense tracking*, personal financial insights & chatbot 1st regional engagement lab in ASEAN with behavior analysis & experiment to drive transactions Simple & engagin
Slide 11: 90+ media coverage targeting Indonesia millennials
90+ media coverage targeting Indonesia millennials Online & offline: 70% reach amongst Greater Jakarta 25-39 with >8x frequency Digital ads: Facebook, Instagram, YouTube & Search Engine Marketing > 5 Mn consumers & 18 Mn impressions within 2 weeks 11
Slide 12: 90+ media coverage targeting Indonesia millennials
90+ media coverage targeting Indonesia millennials Online & offline: 70% reach amongst Greater Jakarta 25-39 with >8x frequency Thematic films with Indonesian insights: Make the Change 12
Slide 13: 90+ media coverage targeting Indonesia millennials
90+ media coverage targeting Indonesia millennials Online & offline: 70% reach amongst Greater Jakarta 25-39 with >8x frequency 7+ influencers announced TMRW is here 10 exclusive ambassadors sharing how TMRW helped them 13
Slide 14: 90+ media coverage targeting Indonesia millennials
90+ media coverage targeting Indonesia millennials Online & offline: 70% reach amongst Greater Jakarta 25-39 with >8x frequency 50+ news articles speading across… Print media TV Digital media ● Republika ● Bisnis.com ● Infobanknews ● Suara.com ● Pointsgeek ● Unbox.id ● The Iconomics ● Dailysocial.id
Slide 15: 90+ media coverage targeting Indonesia millennials
90+ media coverage targeting Indonesia millennials Online & offline: 70% reach amongst Greater Jakarta 25-39 with >8x frequency Offline at central locations with high traffic 15
Slide 16: TMRW's ambition in the next 5 years
TMRW’s ambition in the next 5 years 3-5M >60 35% Customers NPS 3~5 countries CIR 16
Slide 17: Banking for the Digital Generation
Banking for the Digital Generation 17
United Overseas Bank — Macquarie ASEAN Virtual Conference (August 2020) on 6ix