Impedimed Limited · ASX:IPD

Impedimed — Wilson's HTM Investment Group Life Sciences Conference (November 2010)

25 slides from Impedimed's conference presentation, Nov 11, 2010

  1. Slide 1: ASX Release – Shareholder Update Presentation

    ASX : IPD For personal use only 11 November, 2010 ASX RELEASE – Shareholder Update Presentation Today, ImpediMed’s Managing Director and Chief Executive Officer, Greg Brown, is presenting a Company update at Wilson’s HTM Investment Group Life Sciences Conference in Sydney. ImpediMed Limited wishes t

  2. Slide 2: ImpediMed Limited November 2010

    For personal use only ImpediMed Limited November 2010 1

  3. Slide 3: Disclaimer

    Disclaimer For personal use only This presentation has been produced by ImpediMed Limited (“ImpediMed”) only and may contain forward-looking statements that are based on management’s current expectations and beliefs and are subject to a number of factors and uncertainties that could cause actual res

  4. Slide 4: Executive Summary

    Executive Summary For personal use only  Designs, develops and sells medical devices to aid in the clinical assessment of lymphoedema  Targeting to build its business on five key pillars 1. Identifying first to market opportunities  addressing a large underserved medical need in lymphoedema 2. IP

  5. Slide 5: Targeting Multiple Fluid Status Markets

    Targeting Multiple Fluid Status Markets For personal use only Lymphoedema market - Arms Today & Near Term Lymphoedema market - Legs  Arms – mainly breast cancer  Legs – pelvic cancer  Highest awareness  80% of market, 70% unilateral  Estimate - US$150m+ annually  Estimate -US$400m+ annually Fl

  6. Slide 6: Lymphoedema – Current Diagnosis is Often Too Late

    Lymphoedema – Current Diagnosis is Often Too Late For personal use only  Presently diagnosed when patients has visible symptoms – at this point patient often has irreversible changes  Successful treatment and potential prevention can occur through early detection and intervention 5

  7. Slide 7: ImpediMed's L-Dex U400

    ImpediMed’s L-Dex® U400 For personal use only • FDA cleared to aid in clinical assessment of unilateral arm of female breast cancer patient • Unilateral claim only at present 6

  8. Slide 8: Limited Competition Today – monitoring for future potential threats

    Limited Competition Today – monitoring for future potential threats For personal use only New Market Entrants  Present options limited  Possible threat with BIA  Increasing hurdles – Code, FDA  IP position – hurdle Supplier Power Competitive Rivalry Buyer Power  Brand–building collateral in L-D

  9. Slide 9: Business Model – Reimbursement Critical to Drive Model

    Business Model – Reimbursement Critical to Drive Model For personal use only Illustrative Device Economics Assumptions (based on primary target surgeon) Per Test Per Annum  Target list price per test USD $45 (USD) (USD)  Clinician enrols 8 patients per month Reimbursement¹ $100 $115,200  Quarterl

  10. Slide 10: Health Insurance coverage (covered lives) - Targeting Major Payers

    Health Insurance coverage (covered lives) - Targeting Major Payers For personal use only Targeting a meeting with key Medical Directors for November 2010 Meetings have taken place & reviewing policies – advanced review Targeting a meeting with key Medical Directors in early 2011 No contact to date –

  11. Slide 11: Stanford BIS Registry – Targeting Medicare Sponsorship

    Stanford BIS Registry – Targeting Medicare Sponsorship For personal use only  MEDCAC panel meeting – “clinical evidence for the diagnosis & treatment of secondary Medicare Evidence lymphoedema” (November 2009) Development and  Key note speaker - Dr Rockson (Stanford) Coverage Advisory Committee (M

  12. Slide 12: Current Device Placements in the US — Limited by Reimbursement

    Current Device Placements in the US — Limited by Reimbursement 15+ L-Dex™ Agreements Gg 10-15 L-Dex™ Agreements GQ 5-10 L-Dex™ Agreements ) 1-5 L-Dex™ Agreements (-) NoL-Dex™ Agreements

  13. Slide 13: Announcements/Media since last presentation

    Announcements/Media since last presentation For personal use only  Announcements  105 L-Dex devices placed in the market – estimated140 surgeons having access  BIS the new gold standard 2009 rebuttal – editorial published in November 2010 JOL  Komen sponsored standard of care pilot for Dr Schonh

  14. Slide 14: Announcements/Media since last presentation

    Announcements/Media since last presentation For personal use only  Website updates  ImpediMed website  Dr Rockson (Stanford)  Dr Whitacre (ASBS President)  Dr Whitworth (MedScape CME)  Dr McGarvey (NIH) videos  www.impedimed.com/knowledge-center/physician-resources/  www.L-Dex.com – patient

  15. Slide 15: Lymphoedema in Breast Cancer: Update on Early Detection & Treatment

    Lymphoedema in Breast Cancer: Update on Early Detection & Treatment For personal use only  Readers YTD: 5,832 http://cme.medscape.com/viewarticle/723452  Posted 6/23/10  Pat W. Whitworth, MD  519 Hem/Onc MDs  2,433 Surgeons  1,435 Other MDs  90 NPs  551 Nurses  190 PAs  30 Pharmacists  58

  16. Slide 16: MedScape – post activity survey

    MedScape – post activity survey (qualitative data only) For personal use only Program To Date Stats Physicians Hem/Onc Primary Care Other No. Question & Answ ers Specialists Surgeons Physician Physicians Total 1 How often should she be screened for lymphedema? 1 Tw ice a month for another yea 4.2% 6

  17. Slide 17: MedScape – activity evaluation feedback

    MedScape – activity evaluation feedback (qualitative data only) For personal use only Phys icians Hem/Onc Primary Care Other No. Que s tion & Ans w e rs Specialists Surgeons Physician Physicians 3 This activity w ill assist in the improvement of my: [Check all that apply.] 1 Competence 73.5% 64.5% 6

  18. Slide 18: IMS Independent Health Economics – due middle of November

    IMS Independent Health Economics – due middle of November For personal use only 17

  19. Slide 19: IMS Independent Health Economics – due middle of November

    IMS Independent Health Economics – due middle of November For personal use only 18

  20. Slide 20: On model prior to QC

    For personal use only On model prior to QC 19

  21. Slide 21: Some of the hurdles experienced over the last six months

    Some of the hurdles experienced over the last six months For personal use only 1. Medical Directors of major Payers  Health economic outcomes and clinical benefits needed – economic model should help  Interest in pre-emptive care but have little understanding of the limitations of conventional met

  22. Slide 22: Washington Post article Nov 9th 2010

    Washington Post article Nov 9th 2010 For personal use only  It's the after shock of cancer surgery, a complication that breast cancer survivor Bonnie Pike of Phoenix calls "cancer treatment's dirty little secret," a nasty surprise that sneaks up on you. "My surgeon said he'd never had anybody ever

  23. Slide 23: Incidence rates with conventional methods – wide variations

    Incidence rates with conventional methods – wide variations For personal use only 1.“Although incidence is generally accepted at approximately 30%, reported rates vary greatly, ranging between 2% & 83%...Differences in lymphedema measurement technique, definitions of what constitutes lymphedema, & t

  24. Slide 24: Recent Senior Appointments

    Recent Senior Appointments For personal use only 1. Peggy Brooker - Chief Financial Officer - extensive experience in public accounting includes publicly traded companies in the financial services, manufacturing, retail and education industries. Peggy was a partner with Ernst & Young in Southern Cal

  25. Slide 25: Estimated News Flow – Next Months

    Estimated News Flow – Next 18 Months For personal use only News Flow Pipeline: 2H10 1H11 2H11 Unilateral Leg Filing Announcement of first coverage statement Expansion of sales team and managed care team Publish Category III code in AMA coding book Announcement of 20 million covered lives Registry an

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