Porsche Ag · XETR:P911
Porsche — Dr. Ing. h.c. F. Porsche — Investor Day (November 2025)
191 slides from Porsche's investor day presentation, Nov 21, 2025
Slide 1: Capital Markets Update
CAPITAL MARKETS UPDATE D UBA I , NOVEM BER 2 0 2 5 Icons of Porsche | Heritage (X) 1
Slide 2: Welcome to Dubai
WELCOME TO DUBAI
Slide 3: Agenda
Welcome and Intro 01 by CFO and Head of IR Insights Region Overseas 02 and Emerging Markets 03 Insights Individualisation 04 Product Strategy 05 Mission: Future Heritage 06 Q&A Investor Relations Icons of Porsche | Insights Region Overseas and Emerging Markets 3
Slide 4: Agenda
Welcome and Intro 01 by CFO and Head of IR Insights Region Overseas 02 and Emerging Markets 03 Insights Individualisation 04 Product Strategy 05 Mission: Future Heritage 06 Q&A Investor Relations Icons of Porsche | Insights Region Overseas and Emerging Markets 4
Slide 5: Setting the Stage for Meaningful Recovery
SET TING THE STAGE FOR MEANINGFUL RECOVERY D UBA I , NOVEM BER 2 0 2 5 Jochen Breckner Member of the Executive Board, Finance and IT Icons of Porsche | Heritage (X) 5
Slide 6: Disclaimer
Disclaimer This presentation contains forward-looking statements and prove to be incorrect, the actual results may be materially information that reflect Dr. Ing. h.c. F. Porsche AG's current views different from those Porsche AG expresses or implies by such about future events. These statements are
Slide 7: Well balanced geographical distribution – best YTD Q3 25 result in Overseas and Emerging Markets
Well balanced geographical distribution – historically best YTD Q3 25 Result in Overseas and Emerging Markets Icons of Porsche | CFO Intro 7
Slide 8: Well balanced geographical distribution – best YTD Q3 25 result in Overseas and Emerging Markets
Well balanced geographical distribution – historically best YTD Q3 25 Result in Overseas and Emerging Markets G E RM A N Y * N O RTH A M E RI CA CH I N A E URO PE OV E R S E A S A N D -16% +5% -26% -4% E M E RG I NG M A RKE TS +3% 22.492 64.446 32.195 50.286 43.090 11% 30% 15% 24% 20% Icons of Porsc
Slide 9: Resilient deliveries and strong customer base in North America
Resilient deliveries and strong customer base in North America +4.8% Deliveries to North American Customers YTD Q3 2025 vs. Q3 2024 total and per model line 64.446 61.471 Strongest 911 Market Top Ranking U N I TS in J.D. Power’s APEAL study1 Tariff mitigation in process Utilization of Y TD Q3 2024 Y
Slide 10: Robust underlying performance considering extraordinary effects
Robust underlying performance considering the extraordinary effects from the strategic realignment and tariffs CONTRIBUTOR S TO OPER ATING PROFIT DE VELOPMENT, IN € BN -99.0 % 4.04 -3.08 ∑ app. -3.20 Strategic realignment 2.1 & product strategy -0.93 0.6 Battery activities +0.06 -0.04 0.04 0.5 US ta
Slide 11: Strong cash flow despite extraordinary outflows
Despite extraordinary outflows, we sustained a strong cash flow, underscoring the operational strength of the business N E T CAS H F LO W, N E T L I Q U I D I T Y, IN € BN IN € BN -16.0 % ∑ app. 8.6 +8.5 % -0.9 7.2 1.2 1.3 Y TD Q3-24 Y TD Q3-25 Strategic 31.12.2024 30.09.2025 realignment, 4.8 % 5.6
Slide 12: We are well on track reaching our 2025 outlook
We are well on track reaching our 2025 outlook ADJUSTED 2024 OUTLOOK 2025 Sales Revenue € 40.1 bn € 37 - 38 bn GROUP Return on Sales (RoS) 14.1 % Slightly positive - 2 % EBITDA Margin 22.7 % 10.5 - 12.5 % AUTOMOTIVE Net Cash Flow Margin 10.2 % 3-5% BEV Share 12.7 % 20 - 22 % Icons of Porsche | CFO I
Slide 13: Capital Allocation Strategy
Capital Allocation Strategy To Maintain Financial Flexibility and Strategic Agility ASSET LIGHT CAPEX AND LIQUIDIT Y AND APPROACH R&D DIVIDEND Ongoing Balance Targeted investment Preserve strong Sheet Optimization Prioritization Cash Conversion Shared and Flexible Strong Focus on Partner- 50% Target
Slide 14: Porsche – A unique Story
Porsche – A unique Story ICONIC RESILIENT S U S TA I N A B L E PERFORMANCE BRAND PERFORMANCE LUXURY C U LT U R E Icons of Porsche | CFO Intro 14
Slide 15: Extensive measures to strengthen financial resilience
Extensive measures initiated to strengthen financial resilience PRODUCT FOCUS O R G A N I Z AT I O N A L P U S H -TO - PA S S S T R AT E G Y ON THE CORE R E C A L I B R AT I O N Icons of Porsche | CFO Intro 15
Slide 16: We have a clear plan
We have a clear plan FURTHER AT T R A C T I V E UNIQUE CUSTOMER C U S T O M I Z AT I O N , PRODUCT OFFER EXPERIENCES ADJACENT BUSINES S Icons of Porsche | CFO Intro 16
Slide 17: Mid-term: Attractive product portfolio with increased flexibility
Mid-term: Attractive product portfolio with increased flexibility S U Vs SEDAN SPORTSCARS HIGH-END -S UV COMPACT SUV Additional Investments Icons of Porsche | CFO Intro 17
Slide 18: Elevating Individualisation Experience
Elevating Individualisation Experience DESIRABILITY INDIVIDUALISATION SPECIAL EDITIONS Icons of Porsche | CFO Intro 18
Slide 19: Waiting times for Sonderwunsch products reflect high demand
The current waiting times for the SONDERWUNSCH products reflect the high demand and indicate the sales potential PRODUCT OFFER WAITING TIMES & RESTRICTIONS O N E- O F FS ~ 6 YEARS BESPOKE ~ 1 YEAR R E S TO R AT I O N ~ 2 YEARS R E- C O M M IS S IO N ~ 2 YEARS PA I N T TO S A M P L E L I M I T E D AV
Slide 20: Push-to-Pass program for long-term profitability
Push-to-Pass program as lever for securing long-term profitability Strategic performance program with Creates resilience and Emphasis now on sustainable six areas of action that target profit strengthens innovative optimisation of the cost structure, e.g. contributions, development and power & indep
Slide 21: First milestones of recalibrating Chinese footprint reached
First milestones of recalibrating our Chinese footprint have already been reached - including an updated target NE T WORK RECALIBR ATION INTERNAL REORGANIZATION # Point of Sales # Investors # Internal Core Employees (FTE)1 # External Employees 150 ~ 450 135 ~ 400 ~ 80 ~ 200 ~ 100 31 28 ~ 25 01/2024
Slide 22: Meaningful recovery anticipated from 2026
Starting in 2026, we anticipate a meaningful recovery, fueled by momentum from our evolving product portfolio and targeted profitability initiatives Icons of Porsche | CFO Intro 22
Slide 23: Key Takeaways
Key Takeaways Despite a demanding macroeconomic environment, Porsche AG delivered a solid Net Cash Flow, reflecting the company’s robust financial strength. Demand remains resilient, with pricing continuing to provide strong support. The proactive strategic realignment throughout 2025 lays the found
Slide 24: Ferry Porsche quote
Those who are fortunate enough to build a business from a dream owe it to the world to be the guardians of those dreams. FERRY PORSCHE Icons of Porsche | CFO Intro 24
Slide 25: Agenda
Welcome and Intro 01 by CFO and Head of IR Insights Region Overseas 02 and Emerging Markets 03 Insights Individualisation 04 Product Strategy 05 Mission: Future Heritage 06 Q&A Investor Relations Icons of Porsche | Insights Region Overseas and Emerging Markets 25
Slide 26: Insights Region Overseas & Emerging Markets
INSIGHTS REGION OVERSEAS & EMERGING MARKETS D UBA I , NOVEM BER 2 0 2 5 Dr. Christiane Zorn Dr. Manfred Bräunl Vice President Region Overseas & Emerging Markets Chief Executive Officer Porsche Middle East and Africa FZE Icons of Porsche | Mission: Future Heritage (X) 26
Slide 27: Dr. Christiane Zorn
Dr. Christiane Zorn | VP Region Overseas & Emerging Markets ROLE since 2025 VP Region Overseas and Emerging Markets 2005 Strategic Sales, Internship and Diploma Thesis VP Product Strategy 2025 – VP Product Marketing 2020 Sales Director Region China and Hongkong Head of Controlling China, HK, Macau a
Slide 28: Region V5 | ~2/3 of the global population
Region V5 | ~2/3 of the global population live in the region Porsche Middle East & Africa ~ 8 BILLION Dubai (UAE) G L O B A L P O P U L AT I O N Dr. Ing. h.c. F. Porsche Stuttgart (GER) Porsche Korea Seoul (KOR) Porsche Latin America Miami (USA) Porsche Japan Porsche Taiwan Tokyo (JPN) Taipeh 3 REGI
Slide 29: Global Retail (YTD 09/2025) | Growth Region Overseas
Global Retail (YTD 09/2025) | Growth Region Overseas EUROPE N O RT H A M E RI CA CHINA OVERSEAS Retail Sales 2025 (09/25) 212,509 SHARE OF TO TA L R E TA I L S 50,286 17,043 64,446 32,195 43,090 24 % 8% 30 % 15 % 20 % Icons of Porsche | Insights Region Overseas and Emerging Markets 29
Slide 30: Retail Share 2018 & 2025
Retail Share 2018 & 2025 | Growth Region Overseas Sales per Region 2018 Sales per Region 2025 ACT 09/25 Europe Overseas Europe Overseas 32 % 30 % 13 % 20 % North America China 26 % 31 % China North America 15 % 30% Icons of Porsche | Insights Region Overseas and Emerging Markets 30
Slide 31: Retail Development 2012-2025
Retail Development 2012-2025 | Growth Region Overseas Start-up 2005 2014 2015 2018 Foundation Foundation Foundation Foundation Incubator PCN PKO PBR PTW AC C E L E R AT E D GROWTH 55.533 52,220 +100% 45,141 FOUNDATION C O N S TA N T REGION V5 G R O W T H PAT H 36,766 31,225 32,050 29,487 22,185 2012
Slide 32: Balanced Growth in Overseas | Share 2018 & 2025
Balanced Growth in Overseas | Share 2018 & 2025 Sales per V5 MARKET 2018 Sales per V5 MARKET 2025 ACT YTD 09/25 PAP PCA PAP 8% PCA 10% 8% PKO 10% PKO PME 19 % 14 % PME 17% 17% PJ PLA PLA 22 % PJ PBR 10% PTW 10% PBR 18 % 10% 11 % PTW 10% 10 % 32,050 43,090 Icons of Porsche | Insights Region Overseas
Slide 33: Strategy Concept | Growth Region Overseas
Strategy Concept | Growth Region Overseas + TOP 10 TOP 10 BUSINESS GOALS GOALS PL AN PORSCHE AG REGION OVERSEAS Icons of Porsche | Insights Region Overseas and Emerging Markets 33
Slide 34: Grow Overseas | Strategy House
Grow Overseas | Strategy House MISSION SALES & PROFITS M A X VA LU E Value oriented growth & effective steering BR AND & CUSTOMER Desirable brand D I F F E R E N T I ATO R S CLEAR FOCUS V5 Region PRODUCTS & SERVICES MARKETS & CHANNELS Exciting products & services Seamless omni-channel experiences O
Slide 35: What we have achieved so far
WHAT WE HAVE ACHIEVED SO FAR … Icons of Porsche | Insights Region Overseas and Emerging Markets 35
Slide 36: Grow Overseas | Successful Implementation
Grow Overseas | Successful Implementation SALES & PROFITS BRAND & CUSTOMER PRODUCTS & SERVICES MARKETS & CHANNELS ORGA & TRANSFORMATION Value oriented growth & effective steering Desirable brand Exciting products & services Seamless omni-channel experiences Professional organization & processes − Re
Slide 37: Products & Services
Grow Overseas | Successful Implementation PRODUCTS & SERVICES Exciting products & services Icons of Porsche | Insights Region Overseas and Emerging Markets 37
Slide 38: Sonderwunsch & Exclusive Manufaktur in Overseas
Products & Services | Sonderwunsch & Exclusive Manufaktur in Overseas BESPOKE Vehicles ICONS OF L ATIN AMERICA PRE-DEFINED 30 YEAR PORSCHE THAIL AND EDITION Vehicle Classic Options Accessories Parts SUCCESSFUL MANTHEY KIT AND OTHER OPTIONS Icons of Porsche | Insights Region Overseas and Emerging Mar
Slide 39: V5 Sales Revenue Individualisation
Sales Revenue | V5 Sales Revenue Individualisation TOTAL NET TURNOVER PER CAR PAINT-TO-SAMPLE (Wholesale) +143% +17% 2022 2023 2024 2025 YTD +169% 2022 2023 2024 2025 YTD 2022 2023 2024 2025 YTD Icons of Porsche | Insights Region Overseas and Emerging Markets 39
Slide 40: Markets & Channels
Grow Overseas | Successful Implementation MARKETS & CHANNELS Seamless omni-channel experiences Icons of Porsche | Insights Region Overseas and Emerging Markets 40
Slide 41: Urban Formats in Overseas
Markets & Channels | Urban Formats in Overseas − Hannam, 2025 − Ginza, 2022 17 Porsche Studios − Seoul, 2023 − Tokyo, 2022 − Bundang, 2022 7 Porsche NOW in 2025 − Songdo, 2021 − Almaza Bay (NOW), 2025 − Cheongdam, 2019 − Manama, 2023 − Delhi, 2021 PTW − Beirut, 2018 − La Roma, 2025 − Tainan (NOW), 2
Slide 42: Porsche NOW Chadstone
Markets & Channels | Porsche NOW Chadstone Located within the Luxury Porsche NOW in Chadstone Sales POP-UP from November Precinct of Chadstone (Melbourne), Australia 2025 until March 2026 Shopping Center (235qm) Icons of Porsche | Insights Region Overseas and Emerging Markets 42
Slide 43: Continuing the Overseas success story in 2026
WE WILL CONTINUE OUR OVERSEAS AND EMERGING MARKETS SUCCESS STORY IN 2026 AND BEYOND. Icons of Porsche | Insights Region Overseas and Emerging Markets 43
Slide 44: Grow Overseas | Top Goals 2026
Grow Overseas | Top 10 Goals 2026 SALES & PROFITS BRAND & CUSTOMER PRODUCTS & SERVICES MARKETS & CHANNELS ORGA & TRANSFORMATION Value oriented growth & effective steering Desirable brand Exciting products & services Seamless omni-channel experiences Professional organization & processes Sustainable
Slide 45: Cayenne Electric Launch, Enhanced Product Strategy
Grow Overseas | Top 10 Goals 2026 PRODUCTS & SERVICES Exciting products & services Cayenne Electric Launch Enhanced Product Strategy Icons of Porsche | Insights Region Overseas and Emerging Markets 45
Slide 46: Maximizing Market Potentials
Products & Services | Maximizing Market Potentials MARKE T-ORIENTED COMPLEXITY REDUCTION & OFFER & PRICING M I X O P T I M I Z AT I O N S U S TA I N A B L E G R O W T H OPTION BOOST & ENHANCED PORSCHE UPSELLING POTENTIAL P R O D U C T S T R AT E G Y Icons of Porsche | Insights Region Overseas and Em
Slide 47: Enhanced Product Strategy
Products & Services | Enhanced Product Strategy BEV Global ICE/BEV/PHEV Share Overseas ICE/BEV/PHEV Share ICE 31% KOREA 45% PHEV YTD 09/2025* YTD 09/2025* 24% BEV BEV BEV 9% 23% 21% ICE PHEV BRAZIL 56% 34% ICE ICE PHEV 65% PHEV 65% 14% 12% PHEV BEV 1% 14% ICE UAE 85% The enhanced product strategy en
Slide 48: Key Take Aways Region Overseas & Emerging Markets
Key Take Aways Region Overseas & Emerging Markets VA LU E - O RI EN T E D & S U S TA I N A B L E G R O W T H S T R AT E GY Large, diverse region characterized by dynamic market developments and significant growth opportunities Share of Region Overseas & Emerging Markets within overall Porsche volume
Slide 49: Thank you for your attention
THANK YOU FOR YOUR ATTENTION! Icons of Porsche | Insights Region Overseas and Emerging Markets 49
Slide 50: Dr. Manfred Bräunl
Dr. Manfred Bräunl Dubai Chief Executive Officer (Since 2019) Porsche Middle East and Africa FZE Icons of Porsche | Insights Region Overseas and Emerging Markets 50
Slide 51: PME Region | Retail development of subregions
PME Region | Retail development of its 3 subregions and retail share V5 PME MIDDLE EAST AFRICA INDIA +49% +53% 37.2k 55.5k 6.2k 9.5k 62% 61% 33% 28% 5% 11% 2020 2024 2020 2024 2020 2024 2020 2024 2020 2024 Retail Development Retail Development PME Retail Share PME Retail Share PME Retail Share Icons
Slide 52: PME manages a very large, heterogeneous importer landscape
PME Region | PME manages a very large, heterogeneous Importer Landscape P M E 2 0 2 4 S TAT US REGION 1 | MIDDLE EAST 3 SALES REGIONS Tunisia Lebanon Dubai Saudi Arabia Morocco Jordan Kuwait 16 IMPORTERS Kuwait Qatar Egypt Bahrain Qatar UAE Oman India Saudi Arabia Abu Dhabi Oman 64 FACILITIES Bahrai
Slide 53: Retail Development | Steady Growth with strong Model Mix
Retail Development | Steady Growth with strong Model Mix +53 % R E TA I L G R O W T H 2 0 2 0 - 2 0 2 4 PME Retail Development +4% +11% +20% 9,135 9,509 +10% 8,217 20% 6,841 6,202 911 15% 718 Cayenne YTD Macan Sept. Panamera Taycan 2020 2021 2022 2023 2024 2025 Icons of Porsche | Insights Region Ove
Slide 54: Profitable Business through increased Revenue per Car
Sales Revenue | Profitable Business through increased Revenue per Car AVERAGE REVENUE PER VEHICLE PAINT-TO-SAMPLE in PME region PME Record PME Record +28% +136 128% # of Retail 2020 2024 2025 YTD Sep. +125% 100% # of Retail 2020 2021 2022 2023 2024 2025 2020 2024 2025 YTD Sep. YTD Sep Icons of Porsc
Slide 55: Inspirational Showcar Concept – Exclusive Manufaktur
Individualization | Inspirational Showcar Concept – Elevating Regional Interest in Exclusive Manufaktur Icons of Porsche | Insights Region Overseas and Emerging Markets 55
Slide 56: Green Sonderwunsch Roof Project Saudi Arabia
Individualization | 911 Green Sonderwunsch Roof Project Saudi Arabia Icons of Porsche | Insights Region Overseas and Emerging Markets 56
Slide 57: Macan Gems Collection Exclusive Manufaktur
Individualization | Macan Gems Collection Exclusive Manufaktur Icons of Porsche | Insights Region Overseas and Emerging Markets 57
Slide 58: Challenging our Business
T H E D Y N A M I C A L LY C H A N G I N G M A R K E T E N V I R O N M E N T I S Challenging our Business Icons of Porsche | Insights Region Overseas and Emerging Markets 58
Slide 59: Intensified competition, tariff uncertainties, BEV transition, conflicts
INTENSIFIED TARIFF COMPETITION UNCERTAINTIES BEV CONSTANT TRANSITION CONFLICTS Icons of Porsche | Insights Region Overseas and Emerging Markets 59
Slide 60: Importers confident in Porsche's future and plan significant investments
DESPITE THE CHALLENGES, OUR IMPORTERS EXPRESS Confidence in the Future of Porsche & plan significant Investments Icons of Porsche | Insights Region Overseas and Emerging Markets 60
Slide 61: PME Network Investments
PME Network Investments | Commitment to the brand TOTAL INVESTMENT 2025 PL ANNED INVESTMENT 2026-2030 9 NE W PROJECTS 4 UPGR ADES 15 NE W PROJECTS 26 UPGR ADES Ahmedabad Bengaluru Mauritius Abu Dhabi Chandigarh Kochi Sandton Al Khobar Cairo Pune Al Ain Doha Manama Sibaya Almaza Bay Chennai Riyadh Ca
Slide 62: BEV Transition differs by Country in PME Region
Product | BEV Transition differs by Country in the PME Region BEV-SHARE 2024 12% PORSCHE Morocco Tunisia Lebanon PORSCHE AG MIDDLE E AST Jordan 12.7% 3.8% Kuwait 2% Bahrain Egypt Qatar UAE Oman India Saudi Arabia 1% 8% 3.5% GCC Region 12% Mauritius La Reunion 0% 42% South Africa BEV Share Icons of P
Slide 63: Updated Product Portfolio supports PME's Growth Ambition
Product | Updated Product Portfolio supports PME’s Growth Ambition PORSCHE MIDDLE EAST & AFRICA SUV RETAIL SHARES 2024 SPORT UTILIT Y VEHICLES Latest Portfolio Adjustment PRESTIGE NEW PAG FUNCTIONALITY 26.6% 39 % PAG 28 % 33.1% LIFESTYLE NEW ICE (x)HEV BEV Icons of Porsche | Insights Region Overseas
Slide 64: PME Strategy
PME Strategy | Regional Strategy is activated through Market Growth Plans and impactful Brand & Community Initiatives SALES & BRAND & CUSTOMER PRODUCTS & SERVICES BR AND & FO C U S PROFITS COMMUNIT Y MARKETS I N I T I AT I V E S MARKETS & PEOPLE CHANNELS EXCELLENCE Icons of Porsche | Insights Region
Slide 65: PME Strategy
PME Strategy | Regional Strategy is activated through Market Growth Plans and impactful Brand & Community Initiatives SALES & BRAND & PRODUCTS & CUSTOMER SERVICES FO C U S PROFITS MARKETS MARKETS & PEOPLE CHANNELS EXCELLENCE Icons of Porsche | Insights Region Overseas and Emerging Markets 65
Slide 66: PME Focus Markets
PME Focus Markets DUBAI SAUDI ARABIA INDIA 18 % 16 % 11 % PME Share PME Share PME Share Icons of Porsche | Insights Region Overseas and Emerging Markets 66
Slide 67: PME Focus Markets
PME Focus Markets DUBAI SAUDI ARABIA INDIA 18 % 16 % 11 % PME Share PME Share PME Share Icons of Porsche | Insights Region Overseas and Emerging Markets 67
Slide 68: Significant Growth for Porsche in Dubai
Dubai | Significant Growth for Porsche in Dubai P O R S C H E R E TA I L D E V E L O P M E N T PORSCHE IMPORTER & DEALER NETWORK Importer: Al Nabooda Cooperation (since 1981) Sharjah Dubai Dubai UAE 2 | Porsche Centres 2020 2021 2022 2023 2024 1 | Porsche Workshops Icons of Porsche | Insights Region
Slide 69: Brand Collaborations and Driving Experiences across Dubai
Dubai | Brand Collaborations and unique Driving Experiences across Dubai FA R M H O U S E E S C A P E HOUSE OF PORSCHE X CAFÉ VILL A 515 in Jumeirah PORSCHE WORLD ROAD SHOW CARRERA CUP Icons of Porsche | Insights Region Overseas and Emerging Markets 69
Slide 70: PME Focus Markets
PME Focus Markets DUBAI SAUDI ARABIA INDIA 18 % 16 % 11 % PME Share PME Share PME Share Icons of Porsche | Insights Region Overseas and Emerging Markets 70
Slide 71: Saudi Arabia | Steadily increased Retail Performance
Saudi Arabia | Porsche has steadily increased its Retail Performance P O R S C H E R E TA I L D E V E L O P M E N T PORSCHE IMPORTER & DEALER NETWORK Importer: SAMACO (since 1981) Riyadh Al-Khobar 1 Porsche Now Jeddah 2 Porsche Centre Mekka 2 Workshop/Servicecenter 2020 2021 2022 2023 2024 1 Porsche
Slide 72: Saudi Arabia | Brand Activations with local Touch
Saudi Arabia | Wide Variety of Brand Activations with local Touch to position the Brand within the Saudi Culture S O U L C A M PA I G N A LU L A C A M PA I G N MACAN GEMSTONE Mark Webber x Jacky Ickx Icons of Porsche | Insights Region Overseas and Emerging Markets 72
Slide 73: PME Focus Markets
PME Focus Markets DUBAI SAUDI ARABIA INDIA 18 % 16 % 11 % PME Share PME Share PME Share Icons of Porsche | Insights Region Overseas and Emerging Markets 73
Slide 74: PME Focus Markets
PME Focus Markets DUBAI SAUDI ARABIA INDIA 18 % 16 % 11 % PME Share PME Share PME Share Icons of Porsche | Insights Region Overseas and Emerging Markets 74
Slide 75: India | Increase in Retail, Segment Share and Dealer Network
India | Significant increase in Retail, Segment Share and Dealer Network P O R S C H E R E TA I L D E V E L O P M E N T PORSCHE IMPORTER & DEALER NETWORK Market Share in Premium Segment 2020 2025 Premium Segment Share in % 5 Dealer Locations 10 Dealer Locations 2,0 2,0 1,9 1,6 1,3 Retail Development
Slide 76: India | Customer Excitement through Sports, Driving and CSR
India | Customer Excitement through Sports, Driving- and CSR Activations PORSCHE GOLF PORSCHE WORLD LITER OF LIGHT CUP DEBUT ROAD SHOW Icons of Porsche | Insights Region Overseas and Emerging Markets 76
Slide 77: PME Strategy
PME Strategy | Regional Strategy is activated through Market Growth Plans and impactful Brand & Community Initiatives SALES & PROFITS BRAND & CUSTOMER PRODUCTS & SERVICES BR AND & COMMUNIT Y I N I T I AT I V E S MARKETS & PEOPLE CHANNELS EXCELLENCE Icons of Porsche | Insights Region Overseas and Eme
Slide 78: Brand & Community Initiatives | Focus on Brand Desirability
Brand & Community Initiatives | Focus on Brand Desirability Taycan X Drive 2 Speed of DRVN Icons of Burj Khalifa Extremes Light Cafe Porsche Icons of Porsche | Insights Region Overseas and Emerging Markets 78
Slide 79: Brand & Community Initiatives | Focus on Brand Desirability
Brand & Community Initiatives | Focus on Brand Desirability Taycan X Drive 2 Speed of DRVN Icons of Burj Khalifa Extremes Light Cafe Porsche Icons of Porsche | Insights Region Overseas and Emerging Markets 79
Slide 80: Speed of Light | Regional Brand Campaign feat. David Guetta
Speed of Light | A regional Brand Campaign feat. Mega Star David Guetta 1 DUBAI MBR S O L A R PA R K 2 TAYC A N T U R B O GT MACAN TURBO 3 D AV I D G U E T TA Icons of Porsche | Insights Region Overseas and Emerging Markets 80
Slide 81: Speed of Light | Lighthouse Campaign with strong Reach
Speed of Light | Lighthouse Campaign with strong Reach and global Buzz >50m +725 Total Views Total Posts Generated >625k 104 Total Engagement Markets Published 14.74% View Through Rate DUBAI Porsche has always stood for emotion, performance, and pushing the limits, just like my music. It’s about evo
Slide 82: Brand & Community Initiatives | Focus on Brand Desirability
Brand & Community Initiatives | Focus on Brand Desirability Taycan X Drive 2 Speed of DRVN Icons of Burj Khalifa Extremes Light Cafe Porsche Icons of Porsche | Insights Region Overseas and Emerging Markets 82
Slide 83: Community | Part of a larger Community of Enthusiasts
Community | What makes Porsche unique is not defined by only owning a Car, it is about being part of a larger Community of like-minded Enthusiasts FREEDOM OF P O R S C H E F A M I LY SELF-EXPRESSION It ‘s not what AS A COMMUNITY you buy, it ‘s what you ICONIC, MOST EXCITING PERSONAL PRODUCT buy into
Slide 84: Icons of Porsche | Insights Region Overseas and Emerging Markets
Icons of Porsche | Insights Region Overseas and Emerging Markets 84
Slide 85: Icons of Porsche | A unique Platform like no other
Icons of Porsche | A unique Platform like no other The IOP Concept offers authentic Experiences that captivate Onsite and spark viral Moments online CLASSIC CARS ART CULTURE COMMUNITY A connector for all audience Authentically showcasing Championing the Middle East Bringing together several interest
Slide 86: Icons of Porsche | One of the largest Porsche Events Worldwide
Icons of Porsche | One of the largest Porsche Events Worldwide 1st Edition 2st Edition 3st Edition 4st Edition Celebrate Icons Desert Safari Dreaming in full colour Electric Avenue 2023 7,500 15,000 27,000 28,400 AT T E N D E E S AT T E N D E E S AT T E N D E E S AT T E N D E E S A festival celebrat
Slide 87: Thank you for your attention
THANK YOU FOR YOUR ATTENTION! Icons of Porsche | Insights Region Overseas and Emerging Markets 87
Slide 88: Agenda
Welcome and Intro 01 by CFO and Head of IR Insights Region Overseas 02 and Emerging Markets 03 Insights Individualisation 04 Product Strategy 05 Mission: Future Heritage 06 Q&A Investor Relations Icons of Porsche | Insights Region Overseas and Emerging Markets 88
Slide 89: Insights Individualisation
INSIGHTS INDIVIDUALISATION D UBA I , NOVEM BER 2 0 2 5 Alexander Fabig Vice President Individualisation & Classic Icons of Porsche | Mission: Future Heritage (X) 89
Slide 90: Icons of Porsche | Insights Individualisation
Icons of Porsche | Insights Individualisation 90
Slide 91: Our Customers
Our Customers JORGE CARNICERO S Y LV I A S C H I E F E R LUCA TR A Z ZI HADI AL HUSSAINI 911 S/T 911 Targa 4 GTS 911 Speedster 911 Dakar Icons of Porsche | Insights Individualisation 91
Slide 92: Freedom of Self-Expression, Porsche Family as Community
FREEDOM OF PORSCHE FAMILY SELF-EXPRESSION AS COMMUNITY IT‘S NOT WHAT YOU BUY, IT‘S WHAT YOU BUY INTO ICONIC, MOST EXCITING PERSONAL PRODUCT EXPERIENCES RESPONSIBLE CORPORATE CITIZEN Icons of Porsche | Insights Individualisation 92
Slide 93: Become a Part of Porsche
Become a Part of Porsche MICHAEL MAUER | VICE PRESIDENT ST YLE P OR SCHE LUCA TR A Z ZI | CUSTOMER Icons of Porsche | Insights Individualisation 93
Slide 94: Become a Part of Porsche
Become a Part of Porsche ALBRECHT REIMOLD | E XECUTIVE BOARD MEMBER FOR PRODUCTION AND LOGISTIC S LUCA TR A Z ZI | CUSTOMER Icons of Porsche | Insights Individualisation 94
Slide 95: Become a Part of Porsche
Become a Part of Porsche LUCA TR A Z ZI | CUSTOMER 911 DAK AR | SONDERWUNSCH Icons of Porsche | Insights Individualisation 95
Slide 96: Brand Differentiation & Customer Excitement
Brand Differentiation & Customer Excitement EXPRESS YOUR ST YLE EQUIPPED FOR LIFE C A R E TA K E R S O F D R E A M S YO U D R E A M I T. W E B U I L D I T. Icons of Porsche | Insights Individualisation 96
Slide 97: Turning Dreams into Reality
TURNING DREAMS INTO REALITY Icons of Porsche | Insights Individualisation 97
Slide 98: The Sonderwunsch One-Off Process
The Sonderwunsch One-Off Process 1 | PRE-ALIGNMENT 2 | CONCEPT PHASE 3 | REALISATION PHASE Customer is requesting Sonderwunsch Price Individual price at the Porsche Center / Market contact 100,000 € minimum depending on project scope PERSONAL PORSCHE TEAM SUPPORT Customer Consultation Design Product
Slide 99: Ideation to Hand Over & Experience
I D E AT I O N & I N S P I R AT I O N CONCEPT & DESIGN R E A L I S AT I O N & F I N E T U N I N G HAND OVER & EXPERIENCE Icons of Porsche | Insights Individualisation 99
Slide 100: 911 Speedster (993)
911 SPEEDSTER (993) Icons of Porsche | Insights Individualisation 100
Slide 101: 911 GT3 RS – Manthey Kit
911 GT3 RS – MANTHEY KIT Icons of Porsche | Insights Individualisation 101
Slide 102: 911 Spirit 70
911 SPIRIT 70 Icons of Porsche | Insights Individualisation 102
Slide 103: 911 GT3 Touring Lëtzebuerg Legacy
911 GT3 Touring Lëtzebuerg Legacy Icons of Porsche | Insights Individualisation 103
Slide 104: 911 Carrera 4 GTS & Taycan 4S 40 Anni Porsche Italia Edition
911 Carrera 4 Gts & Taycan 4s 40 Anni Porsche Italia Edition TAKE RATE 911 more than 40 % Icons of Porsche | Insights Individualisation 104
Slide 105: 911 Club Coupe 70 Years Porsche Club America
911 Club Coupe 70 Years Porsche Club America Icons of Porsche | Insights Individualisation 105
Slide 106: Carrera GT Re-Commission
Carrera GT Re-Commission Icons of Porsche | Insights Individualisation 106
Slide 107: 911 GT3 'Ocelot' Icons of Latin America
911 GT3 ‘Ocelot’ Icons of Latin America Icons of Porsche | Insights Individualisation 107
Slide 108: 911 GT3 RS (992 L) Pfaff Motorsports
911 GT3 RS (992 L) Pfaff Motorsports Icons of Porsche | Insights Individualisation 108
Slide 109: 963 RSP
963 RSP Icons of Porsche | Insights Individualisation 109
Slide 110: Product Strategy
Product Strategy BESPOKE VEHICLES PRE-DEFINED VEHICLE CLASSIC OPTIONS ACCESSORIES PARTS Icons of Porsche | Insights Individualisation 110
Slide 111: Product Strategy – Vehicles
Product Strategy VEHICLES ONE-OFFS BESPOKE RESTORATION 2 – 15 MEUR / PROJECT 40 TEUR – 250 TEUR / PROJECT 400 TEUR – 600 TEUR / PROJECT Icons of Porsche | Insights Individualisation 111
Slide 112: Product Strategy – Experience
Product Strategy EXPERIENCE FIRST DATE DISCOVER PORSCHE BE PART OF PORSCHE ~ 6,000 EUR / PROJECT ~ 10,000 EUR / PROJECT > 20,000 EUR / PROJECT Icons of Porsche | Insights Individualisation 112
Slide 113: Product Strategy – Limited Vehicles
Product Strategy VEHICLES GLOBAL LIMITED VEHICLES MARKET LIMITED VEHICLES Icons of Porsche | Insights Individualisation 113
Slide 114: Product Strategy – Options
Product Strategy OPTIONS EXTERIOR DESIGN INTERIOR DESIGN PAINT TO SAMPLE Icons of Porsche | Insights Individualisation 114
Slide 115: Product Strategy – Options
Product Strategy OPTIONS EXTERIOR DESIGN INTERIOR DESIGN PERFORMANCE PARTS Icons of Porsche | Insights Individualisation 115
Slide 116: Product Strategy – Vehicle Accessories
Product Strategy VEHICLE ACCESSORIES CHARGING UTILITY ACCESSORIES Icons of Porsche | Insights Individualisation 116
Slide 117: Product Strategy – Vehicle Accessories
Product Strategy VEHICLE ACCESSORIES CHARGING UTILITY ACCESSORIES Icons of Porsche | Insights Individualisation 117
Slide 118: Product Strategy – Classic Parts
Product Strategy CLASSIC PARTS ICONS REBELS LEGENDS HEROES 356 914 924 928 959 B O X S TE R/ CA Y M A N ( 9 8 6 , 9 8 7 ) 944 CA RRE RA G T 911 (901 – 997) CA Y E N N E ( E 1 ) 968 9 1 8 S PY D E R Icons of Porsche | Insights Individualisation 118
Slide 119: Pioneer Track Style
PIONEER TR ACK ST YLE CORE Icons of Porsche | Insights Individualisation 119
Slide 120: Hypercar
2005 HYPERCAR Icons of Porsche | Insights Individualisation 120
Slide 121: Sonderwunsch Motorsport
2025 SONDERWUNSCH MOTORSPORT Icons of Porsche | Insights Individualisation 121
Slide 122: Icons of Porsche | Insights Individualisation
Icons of Porsche | Insights Individualisation 122
Slide 123: Strategy Evolution
Strategy Evolution 3.0 | FULL POTENTIAL 2.0 | [UP]SCALING 1.0 | REALIGNMENT Let‘s start the engine! Let‘s shift upwards! Let‘s master the racing line! 2019 2023 2025 Icons of Porsche | Insights Individualisation 123
Slide 124: Full Potential | Master the Racing Line
Full Potential | Master the Racing Line Icons of Porsche | Insights Individualisation 124
Slide 125: Full Potential | Master the Racing Line
Full Potential | Master the Racing Line FOKUS GROWTH NEW Icons of Porsche | Insights Individualisation 125
Slide 126: Product Strategy
Product Strategy E XPERIENCES ONE-OFFS BESPOKE RESTOR ATION 6 , 0 0 0 – 5 0 , 0 0 0 E U R / P R OJ E C T 2 – 1 5 M E U R / P R OJ E C T 4 0 T E U R – 2 5 0 T E U R / P R OJ E C T 4 0 0 T E U R – 6 0 0 T E U R / P R OJ E C T Icons of Porsche | Insights Individualisation 126
Slide 127: Product Strategy – Vehicles
Product Strategy VEHICLES GLOBAL LIMITED VEHICLES MARKET LIMITED VEHICLES Icons of Porsche | Insights Individualisation 127
Slide 128: Product Strategy – Options
Product Strategy OPTIONS EXTERIOR DESIGN INTERIOR DESIGN PAINT TO SAMPLE PE RF O RM A N CE H E RI TA G E A D V E N TURE URB A N − Optimization Exclusive Manufaktur Offer − Additional Lifestyle Option Packages Icons of Porsche | Insights Individualisation 128
Slide 129: Product Strategy – Options
Product Strategy OPTIONS PROTECTIVE FOIL SADDLERY EXTENSION Icons of Porsche | Insights Individualisation 129
Slide 130: Status Quo
STATUS QUO S O N D E R W U N S C H E V O LV E S F R O M O P E R AT I N G LIKE AN INDEPENDENT HARD DRIVE … Icons of Porsche | Insights Individualisation 130
Slide 131: Future
FUTURE … INTO A HIGH -PERFORMANCE CPU ELEMENT WITHIN THE PORSCHE ECO -SYSTEM Icons of Porsche | Insights Individualisation 131
Slide 132: Porsche (Sonderwunsch) World
Porsche (Sonderwunsch) World F R O M M I D 2 0 2 7 , FA C T O R Y 1 W I L L B E C O M E T H E H O M E O F I N D I V I D U A L I S AT I O N & C L A S S I C SONDERWUNSCH EXPERIENCE SONDERWUNSCH MANUFAK TUR S O N D E R W U N S C H C O N S U LTAT I O N S O N D E R W U N S C H F A M I LY Icons of Porsche
Slide 133: Sonderwunsch Experience
Sonderwunsch Experience EXPLORE THE MAGIC OF THE BRAND – THERE IS NO SUBSTITUTE PORSCHE HE ADQUARTERS PORSCHE BR AND UNIVERSE ST YLE H E R I TA G E ADVENTURE PERFORMANCE for culture and for connoisseurs for explorers and unconventional for the ambitious drivers design lovers and brand lovers innovat
Slide 134: Timeline
Timeline E X T EN S I ON M A N U FA K T U R ZU F F EN H AU S EN 2023 2025 2028 2030 SONDERWUNSCH MANUFAKTUR SADDLERY SONDERWUNSCH MANUFAKTUR PAINT TO SAMPLE WERK 1 Icons of Porsche | Individualisierung & Classic (VI) 134
Slide 135: Total Turnover
Total Turnover +>100% 2019 2020 2021 2022 2023 2024 PROJECTION REALIGNMENT [UP]SCALING FULL POTENTIAL Icons of Porsche | Insights Individualisation 135
Slide 136: Exclusive Manufaktur
Exclusive Manufaktur TURNOVER PER VEHICLE +>100% 2019 2020 2021 2022 2023 2024 PROJECTION REALIGNMENT [UP]SCALING FULL POTENTIAL Icons of Porsche | Insights Individualisation 136
Slide 137: Paint To Sample
Paint To Sample VEHICLE SALES COMPLETE MODEL RANGE +713% 2019 2020 2021 2022 2023 2024 PROJECTION REALIGNMENT [UP]SCALING FULL POTENTIAL Icons of Porsche | Insights Individualisation 137
Slide 138: Paint To Sample
Paint To Sample COLOUR PROGRAM EX TENSION 718 / 911 Taycan Cayenne Macan / Panamera MJ N MJ P MJ R MJ S MJ T Icons of Porsche | Insights Individualisation 138
Slide 139: Turning Brand Differentiation into Highly Profitable Business
T U R N I N G BR AND DIFFERENTIATION INTO HIGHLY PROFITABLE BUSINESS Sonderwunsch Exclusive Manufaktur Paint To Sample Vehicle Sales1 Turnover Per Vehicle1 Vehicle Sales1 x 10 + 50 % x3 1: Until 2030 Icons of Porsche | Insights Individualisation 139
Slide 140: Are we still exclusive?
FOKUS GROWTH NEW … ARE WE STILL E XCLUSIVE? Icons of Porsche | Insights Individualisation 140
Slide 141: What is exclusivity?
WHAT IS EXCLUSIVIT Y? Icons of Porsche | Insights Individualisation 141
Slide 142: Core Concepts, Emotional & Experiential Associations
Emotional & Experiential Marketing & Core Concepts Associations Product Language − Premium − Privilege − Invitation-only − Elite − Status − Members-only − Luxury − Desire − Limited edition − Private − Aspiration − By appointment − Limited − Prestige − Handcrafted − Rare − Sophistication − Signature
Slide 143: Exclusivity is a feeling
EXCLUSIVIT Y I S A FEELING Icons of Porsche | Insights Individualisation 143
Slide 144: Thank you for sharing your love
THANK YOU FOR SHARING YOUR LOVE Icons of Porsche | Insights Individualisation 144
Slide 145: Agenda
Welcome and Intro 01 by CFO and Head of IR Insights Region Overseas 02 and Emerging Markets 03 Insights Individualisation 04 Product Strategy 05 Mission: Future Heritage 06 Q&A Investor Relations Icons of Porsche | Insights Region Overseas and Emerging Markets 145
Slide 146: Product Strategy
PRODUCT STRATEGY D UBA I , NOVEM BER 2 0 2 5 Christian Wiehenbrauk Vice President Product Strategy Icons of Porsche | Mission: Future Heritage (X) 146
Slide 147: EV Transition outlook significantly cooled down within last 2 years
EV Transition outlook significantly cooled down within last 2 years FORECAST BE V SHARE ∆-30% ∆-10% Recalibrating our ∆-40% Product Strategy is just the right thing to do. 2025 2035 2025 2035 2025 2035 Forecast 2023 Forecast 2025 Icons of Porsche | Product Strategy 147
Slide 148: Porsche BEV/PHEV performance significantly ahead of total market
Porsche BEV/PHEV performance significantly ahead BEV PHEV of total market TOTAL AU TOMOTIVE MARKE T 1 P ORSCHE BE V/PHE V-SHARE BE V/PHE V-SHARE Y TD Q 3 2025 3 57% 21 % 24% 35% 16% N/A 7% 12 % 36 % 16 % 17 % 23 % WORLDWIDE EUROPE 2 WORLDWIDE EUROPE 2 Icons of Porsche | Product Strategy 148
Slide 149: All-electric Macan and Taycan with strong development in Europe
All-electric Macan and Taycan with strong development in Europe P ORSCHE SEGMENT SHARE 1 Over 50% of Porsche deliveries in Europe are now electrified All models Taycan Segment Macan BEV Segment In Europe, Porsche performed above the globally formulated IPO target in 2025 Exclusive segment in the BEV
Slide 150: We continuously adapt our strategy with greatest possible flexibility
We continuously adapt our strategy to respond to the new situation with the greatest possible flexibility Strategy 2030 PLUS CUSTOMER PRODUCT SUSTAIN- TRANS- ABILITY FORMATION QUALITY BEV ADAPTION GEOPOLITICAL S U P P LY TENSIONS CHAIN Icons of Porsche | Product Strategy 150
Slide 151: Extensive measures initiated to strengthen financial resilience
Extensive measures initiated to strengthen financial resilience PRODUCT FOCUS O R G A N I Z AT I O N A L P U S H -TO - PA S S S T R AT E G Y ON THE CORE R E C A L I B R AT I O N Icons of Porsche | Product Strategy 151
Slide 152: Strong Starting Point with fresh Product Line-up
Strong Staring Point with fresh Product Line-up NE W NE W NE W NE W NE W Icons of Porsche | Product Strategy 152
Slide 153: Balanced offering of ICE, PHEV and BEV well into the 2030s
Balanced offering of combustion engines, plug-in hybrids and purely electric drives well into the 2030s ICE PHEV BEV Icons of Porsche | Product Strategy 153
Slide 154: Porsche Product Strategy Update
Porsche Product Strategy Update aims NOW M I D -TE RM LO N G -TE RM Sports Cars 01 02 ICE /PHE V SUV Strengthening Higher flexibility Brand Core ICE/PHEV Sedan 03 04 05 Sports Cars Successful BEV Extended BEV Future BEV entry portfolio BE V SUV range Taycan & Macan Cayenne & 718 New BEV platform Sed
Slide 155: Strengthening our Brand Core
STRENGTHENING OUR BRAND CORE Icons of Porsche | Product Strategy 155
Slide 156: Turbo S: 711 PS, 2.5 s, 322 km/h
Performance 523 kW 711 PS 0 - 100 km/h TURBO S 2.5 s Top Speed 322 km/h Nordschleife Around 14 seconds faster than its predecessor (7:03.92 min) Tech Highlights T-Hybrid (Bi-Turbo) Active Aerodynamics Icons of Porsche | Product Strategy 156
Slide 157: Strengthening Brand Core with HALO Strategy and Lighthouse Projects
Strengthening Brand Core with HALO Strategy and Lighthouse Projects GT ADVENTURE HERITAGE URBAN ULTIMATE OUTDOOR SPORTS ICONIC DESIGNS COSMOPOLITAN PERFORMANCE AND ADVENTURES AND MATERIALS DESIGN TRACK LIFESTYLE Icons of Porsche | Product Strategy 157
Slide 158: Holistic Brand Experience as Top Priority
Holistic Brand Experience as Top Priority I T ' S N O T W H AT Y O U B U Y, I T ' S W H AT Y O U B U Y I N T O . Icons of Porsche | Product Strategy 158
Slide 159: Higher Flexibility ICE/PHEV
HIGHER FLEXIBILITY ICE/PHEV Icons of Porsche | Product Strategy 159
Slide 160: ICE and PHEV offerings with strong updates for the 2030s
ICE and PHEV offerings with strong updates for the 2030s NEW NEW CAYENNE PANAMERA NEW 911 Icons of Porsche | Product Strategy 160
Slide 161: Adding new ICE and PHEV offerings towards the end of the decade
Adding new ICE and PHEV offerings towards the end of the decade A D D I T IO N A D D I T IO N TOP ICE DERIVATES E X TENSION PANA MER A FOR NE W 718 ICE / PHE V A D D I T IO N A D D I T IO N A D D I T IO N NE W C OMPACT SUV NE W HIGH-END SUV E X TENSION CAYENNE ICE /PHE V ICE /PHE V ICE /PHE V 2030 I
Slide 162: Good track record of leveraging group platforms in 4-door model lines
Good track record of leaverageing group plattforms in 4-door model lines G R O U P P L AT F O R M S E N A B L E E F F I C I E N T … A N D H AV E A S U C C E S S F U L T R A C K R E C O R D C A P I TA L A L L O C AT I O N A S W E L L A S T I M E A N D IN OUR PORTFOLIO. C O S T S AV I N G S … Icons of
Slide 163: Winning the BEV Race
WINNING THE BEV RACE Icons of Porsche | Product Strategy 163
Slide 164: Current BEV lineup supported by new product highlights
Current BEV lineup will be supported by new product highlights NEW NEW TAYCAN MACAN BEV CAYENNE BEV 718 BEV 2019 2024 2026 2020 2030 Icons of Porsche | Product Strategy 164
Slide 165: Next Level E-Performance
Next Level E-Performance Up to 850 kW 1.156 PS TURBO ELECTRIC 0 – 100 km/h 2.5 s WLTP Range 642 km Charging Highlights 400 kW DC Charging Wireless Charging Typical Cayenne Offroad Capabilities 3.5 t Towing Capacity Icons of Porsche | Product Strategy 165
Slide 166: Mid-term: Most attractive product portfolio with maximized flexibility
Mid-term: Most attractive product portfolio with maximized flexibility S U Vs SEDAN SPORTSCARS HIGH-END -S UV COMPACT SUV Additional Investments Icons of Porsche | Product Strategy 166
Slide 167: Aligning Product Strategy with new market expectation
Aligning Product Strategy with new market expectation PRE VIOUS ~80% PL ANNING MARKE T E XPECTATION CURRENT PL ANNING 12.7% 2024 Icons of Porsche | Product Strategy 167
Slide 168: Maximize individualization while reducing technical variance
We maximize individualization while reducing technical variance MA XIMIZE R E D U C E T E C H N I C A L VA R I A N C E I N D I V I D U A L I Z AT I O N IN E ACH MODEL LINE …through Design and Color & Trim …through defined technology skateboards Icons of Porsche | Product Strategy 168
Slide 169: In-Car Digital Interaction
IN-CAR DIGITAL INTERACTION Icons of Porsche | Product Strategy 169
Slide 170: Porsche Tech Update
Porsche Tech Update EXPAND IN-CAR EXCITE WITH LEVERAGE AI TECH CAPABILITIES CUSTOMER EXPERIENCE IN CUSTOMER FUNCTIONS Expand OTA-capabilities in upcoming launches Launch of market tailored Infotainment in China Massively deploy AI in customer applications to to optimize time-to-market in 2026 to add
Slide 171: Tech Highlight: Porsche Wireless Charging
Tech Highlight: Porsche Wireless Charging TECHNOLOGY FOR NOVELT Y AT NE W CHARGING INTELLIGENT FUTURE PORSCHE MARKE T CONVENIENCE PROTECTION BE V MODELS Icons of Porsche | Product Strategy 171
Slide 172: Group technology and software solution for synergies and speed
Group technology and software solution to ensures synergies and speed L E V E R A G I N G V O L K S WA G E N D I F F E R E N T I AT I N G P O R S C H E GROUP ECOSYSTEM & SCALE Exclusive & performance Joint development & experience use of technology Unique & differentiating Benefitting from value pro
Slide 173: We have a clear plan what to do
Celebrate our strong brand core and unique heritage WE HAVE A CLE AR Match flexible power train PL AN WHAT TO DO setup to regional requirements IN OR DE R TO GE T THING S R IGHT. Reduce complexity in favor of individualization Focus innovation on Porsche customers not trends Foster value over volume
Slide 174: Agenda
Welcome and Intro 01 by CFO and Head of IR Insights Region Overseas 02 and Emerging Markets 03 Insights Individualisation 04 Product Strategy 05 Mission: Future Heritage 06 Q&A Investor Relations Icons of Porsche | Insights Region Overseas and Emerging Markets 174
Slide 175: Mission Future Heritage
MISSION FUTURE HERITAGE D UBA I , NOVEM BER 2 0 2 5 Achim Stejskal Heritage and Museum Icons of Porsche | Mission: Future Heritage (X) 175
Slide 176: Successful companies value their corporate history
Successful companies value their corporate history and use it as an essential foundation for their strategic work “Creativity and vision remain the heart “Born of the spirit of racing, Ferrari epitomizes and soul of Dior. Our mission is to protect the power of a lifelong passion and the and develop
Slide 177: For over 75 years we've done everything wrong
They said an engine belongs in the front. We put it in the rear. They said ignition’s on the right. We installed it on the left. They said we’d ruin everything if we gave up air-cooled engines. FOR OVER 75 YEARS We replied that progress doesn’t ask for permission. WE’VE DONE EVERYTHING WRONG. They s
Slide 178: Heritage is key for long-term success in the exclusive segment
Heritage is the key factor for long-term business success and positioning in the exclusive segment BR AND IDENTIT Y DIFFERENTIATION STORY TELLING Conveying Authenticity Unique Positioning and Active Influencing Product Innovation and Tradition Customer Engagement and Brand Communication Icons of Por
Slide 179: Heritage Identity Authenticity
USING ORIGIN AND TR ADITION A BR AND MUST KEEP ITS AUTHENTICIT Y AND TO BUILD AND MAINTAIN AN IDENTIT Y ALIVE AND HONEST Y ARE INE VITABLE AUTHENTIC AND CREDIBLE DYNAMICALLY STABLE OVER FOR LONG-TERM SUCCESS. BR AND IDENTIT Y. DECADES. HERITAGE IDENTITY AUTHENTICITY Icons of Porsche | Mission: Futur
Slide 180: Our Heritage is Unique
OUR HERITAGE IS UNIQUE Icons of Porsche | Mission: Future Heritage 180
Slide 181: Unique Porsche heritage as key differentiator
The unique Porsche heritage is one of the key differentiators compared to the competition PA S S I O N PERFORMANCE ICONIC DESIGN CR AF TMANSHIP M OTO R S P O R T Icons of Porsche | Mission: Future Heritage 181
Slide 182: Heritage Assets
Our numerous unique heritage assets offer great potential ARCHIVE E M P LOY E E WORLDWIDE > 2.5 million K N O W- H O W COMMUNIT Y photos, files, and exhibits HERITAGE ASSE TS make a significant contribution to the brand‘s unparalleled reputation UNIQUE EVENTS VEHICLE MUSEUM COLLECTION & EXPERIENCE >
Slide 183: Heritage is both an anchor and a compass
Today, heritage is embedded in various internal and external functions, serving as a central strategic enabler INTERNAL EXTERNAL C U R AT O R IMPULSE DRIVER DESIGNER SUPERVISOR Car Collection| Archive | Anniversaries | Storytelling | Special Editions | Museum | Exhibitions | Heritage Products | Enth
Slide 184: Mission: Future Heritage
Mission: Future Heritage Icons of Porsche | Mission: Future Heritage 184
Slide 185: Heritage as part of HALO Strategy and Lighthouse Projects
Heritage as an essential part of HALO Strategy and Lighthouse Projects GT ADVENTURE HERITAGE URBAN ULTIMATE OUTDOOR SPORTS ICONIC DESIGNS UNIQUE PERFORMANCE AND ADVENTURES AND MATERIALS CHAR ACTERS TRACK LIFESTYLE Icons of Porsche | Mission: Future Heritage 185
Slide 186: Six projects, One strategy
Six projects, One strategy – bringing the Heritage story to life STORY OF THE PORSCHE 911 STORY OF THE 1950’s 60 YE ARS 1980’s PORSCHE STORY OF THE STORY OF THE 70 YE ARS 1960’S 1970’s Icons of Porsche | Mission: Future Heritage 186
Slide 187: Consistent design concepts built around signature elements
Following the Heritage approach, each Halo category will feature consistent design concepts built around key “signature elements” HERITAGE GT URBAN ADVENTURE 50 Coordinated color and 60 70 80 material concepts Signature elements for each category: e.g. brake caliper color, contrast color Consistent
Slide 188: Future Heritage
MISSION FUTURE HERITAGE I T I S N OT T H E PA S T W E L E AV E B E H I N D. I T I S T H E S O U L W E C A R R Y F O R WA R D ! Icons of Porsche | Mission: Future Heritage 188
Slide 189: Agenda
Welcome and Intro 01 by CFO and Head of IR Insights Region Overseas 02 and Emerging Markets 03 Insights Individualisation 04 Product Strategy 05 Mission: Future Heritage 06 Q&A Investor Relations Icons of Porsche | Insights Region Overseas and Emerging Markets 189
Slide 190: Q&A
Q&A Icons of Porsche | Heritage (X) 190
Slide 191: Icons of Porsche | Mission: Future Heritage
Icons of Porsche | Mission: Future Heritage 191
Dr. Ing. h.c. F. Porsche — Investor Day (November 2025) on 6ix