Grove Collaborative Holdings, Inc. · NYSE:GROV

Grove Collaborative — Investor Presentation (July 2022)

61 slides from Grove Collaborative's investor presentation, Jul 7, 2022

1. Slide 1: NOTES START FROM HERE AND GROW UP CONTENT BELOW THIS LINE CONTENT BELOW THIS LINE SUBTITLE BELOW THIS LINE TITLE CAN NOT GO ABOVE THIS LINE

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2. Slide 2: Basis of Presentation

   NOTES START FROM HERE AND GROW UP CONTENT BELOW THIS LINE CONTENT BELOW THIS LINE SUBTITLE BELOW THIS LINE TITLE CAN NOT GO ABOVE THIS LINE Basis of Presentation This Presentation (this “Presentation”) is provided for informational purposes only and has been prepared to assist interested parties in

3. Slide 3: Trademarks and Use of Projections

   NOTES START FROM HERE AND GROW UP CONTENT BELOW THIS LINE CONTENT BELOW THIS LINE SUBTITLE BELOW THIS LINE TITLE CAN NOT GO ABOVE THIS LINE Trademarks Grove owns or has rights to various trademarks, service marks and trade names that it uses in connection with the operation of its business. This Pre

4. Slide 4: NOTES START FROM HERE AND GROW UP CONTENT BELOW THIS LINE CONTENT BELOW THIS LINE SUBTITLE BELOW THIS LINE TITLE CAN NOT GO ABOVE THIS LINE

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21. Slide 21: Clean / natural and eCommerce growth rates

    NOTES START FROM HERE AND GROW UP CONTENT BELOW THIS LINE CONTENT BELOW THIS LINE SUBTITLE BELOW THIS LINE TITLE CAN NOT GO ABOVE THIS LINE Notes: 1. Conventional growth rate represents CAGR from 2019 – 2025. Clean / Natural growth rate estimated based on a variety of third-party research and repres

22. Slide 22: Selected Awards

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23. Slide 23: NOTES START FROM HERE AND GROW UP CONTENT BELOW THIS LINE CONTENT BELOW THIS LINE SUBTITLE BELOW THIS LINE TITLE CAN NOT GO ABOVE THIS LINE

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29. Slide 29: LINE TITLE CAN NOT GO ABOVE THIS LINE MS - Stretch the chart vertically

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30. Slide 30: Organic traffic sources

    NOTES START FROM HERE AND GROW UP CONTENT BELOW THIS LINE CONTENT BELOW THIS LINE SUBTITLE BELOW THIS LINE TITLE CAN NOT GO ABOVE THIS LINE 32 Note: 1. Organic sources defined as non-paid sources vs. paid brand and performance marketing sources; traffic measured by number of sessions; data is for FY

31. Slide 31: NOTES START FROM HERE AND GROW UP CONTENT BELOW THIS LINE CONTENT BELOW THIS LINE SUBTITLE BELOW THIS LINE TITLE CAN NOT GO ABOVE THIS LINE

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35. Slide 35: LINE TITLE CAN NOT GO ABOVE THIS LINE • • • • •

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39. Slide 39: Adjusted EBITDA gains and profitable growth

    NOTES START FROM HERE AND GROW UP CONTENT BELOW THIS LINE CONTENT BELOW THIS LINE SUBTITLE BELOW THIS LINE TITLE CAN NOT GO ABOVE THIS LINE 53% ($49M) gain y/y in Adj. EBITDA 100% ($45M) gain y/y in Adj. EBITDA 13% growth y/y + profitable

40. Slide 40: Path to profitability drivers 2021-2024

    NOTES START FROM HERE AND GROW UP CONTENT BELOW THIS LINE CONTENT BELOW THIS LINE SUBTITLE BELOW THIS LINE TITLE CAN NOT GO ABOVE THIS LINE Net revenue management Supply chain efficiencies 2021 2022 2023 2024 2021 2022 2023 2024 Sales channel diversification + marketing efficiency improvements Struc

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43. Slide 43: Addressable U.S. retail stores

    NOTES START FROM HERE AND GROW UP CONTENT BELOW THIS LINE CONTENT BELOW THIS LINE SUBTITLE BELOW THIS LINE TITLE CAN NOT GO ABOVE THIS LINE 1. Total addressable retail stores in the U.S. as of 2020, based on Statista retail store research. Includes brick-and-mortar convenience, grocery, club, mass,

44. Slide 44: NOTES START FROM HERE AND GROW UP CONTENT BELOW THIS LINE CONTENT BELOW THIS LINE SUBTITLE BELOW THIS LINE TITLE CAN NOT GO ABOVE THIS LINE

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45. Slide 45: LINE TITLE CAN NOT GO ABOVE THIS LINE • • • • • •

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54. Slide 54: Financial projections

    NOTES START FROM HERE AND GROW UP CONTENT BELOW THIS LINE CONTENT BELOW THIS LINE SUBTITLE BELOW THIS LINE TITLE CAN NOT GO ABOVE THIS LINE Notes: 1. All metrics excluding revenue growth are calculated as a percentage of net revenue 2. Excludes depreciation, amortization and stock based compensation

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56. Slide 56: LINE TITLE CAN NOT GO ABOVE THIS LINE • • • • • •

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Grove Collaborative Holdings — Investor Presentation (July 2022) on 6ix