Adslot Ltd · ASX:ADS
Adslot — Shareholder Meeting (November 2017)
24 slides from Adslot's shareholder meeting presentation, Nov 15, 2017
Slide 1: Adslot Ltd CEO Presentation AGM
Adslot Ltd CEO Presentation AGM Wednesday 15th November 2017
Slide 2: FY17 Significant Milestones
FY17 Significant Milestones
Slide 3: FY17 - Significant Milestones
FY17 - Significant Milestones August 2016 – announced global Symphony contract with GroupM • Long term Symphony contract signed with GroupM - the world’s largest media buyer • Global deal with immediate focus on new market deployments in Europe and APAC • Secures long term revenue growth of Licence
Slide 4: The last 12 months…
The last 12 months... Adslot.
Slide 5: Successful execution against the GroupM contract
Successful execution against the GroupM contract July 2017 - new market deployments of Symphony announced • x3 additional markets activated for GroupM - Austria, Taiwan and Turkey – increasing the Symphony customer footprint from 9 to 12 countries • Registered user base increased 11% year on year, f
Slide 6: Underpinning 45% YoY growth in Licence Fees…
Underpinning 45% YoY growth in Licence Fees… YoY Licence Fees Year $5,000,000 on +45% Year $4,000,000 $3,000,000 Licence Licence Fees Fees $2,000,000 $4.621m $1,000,000 $0 FY13 FY14 FY15 FY16 FY17 +56% +64% +75% +45% • Licence Fees grew 45% year on year, attributable to the GroupM global contract an
Slide 7: …and 27% YoY growth in Trading Technology revenues
…and 27% YoY growth in Trading Technology revenues • Trading Technology revenue increased by 27% YoY • Trading Technology revenue growth offset the expected decline in non strategic Adserving and Services revenues
Slide 8: New market deployments to accelerate
New market deployments to accelerate Announced in October 2017 • 5-7 new markets scheduled for deployment in FY18 – announced in October 2017 • October announcement represents an increase of 2-4 markets versus the July announcement • Average market size is also increasing: FY18 schedule includes x2
Slide 9: Impact of new market deployments
Impact of new market deployments • Each new market deployment generates additional Licence Fee revenues • Each new market deployment grows the user base of media buyers and sellers that rely on Symphony • Each new market deployment expands the Company’s customer footprint • Each new market deploymen
Slide 10: Symphony plays an important role…
Symphony plays an important role… • In addition to being profitable, Symphony is a scalable business ongoing • Symphony will continue to deliver growth in Licence Fees via the multi-year GroupM global contract and other new business • Symphony remains a key element of the Company’s strategy to furth
Slide 11: Capital Raising – Objectives
Capital Raising – Objectives 1. Accelerate product development – New product features – New integrations – New market activations – Symphony-Adslot integration 2. Ramp sales and marketing activity to accelerate revenue growth
Slide 12: The Company is successfully executing its post capital raising Operating Plan
The Company is successfully executing its post capital raising Operating Plan Product Development • Additional product & development resources secured in the period October 2016 to June 2017 • Over this period the product & development team nearly doubled in size, with a corresponding threefold impr
Slide 13: The impact of product investment has been significant…
The impact of product investment has been significant… • Major release (April 2017) - targeting via Bluekai 3rd party audience data • Major release (May 2017) – targeting via Lotame 3rd party audience data AUDIENCE • Major release (October 2017) – audience survey feature ANALYTICS & DATA INTEGRATION
Slide 14: The impact of product investment has been significant…
The impact of product investment has been significant… • Major project commenced – ingestion of 1st party audience data. This feature allows an advertiser/agency to target and buy ad impressions specific to an audience defined by AUDIENCE their own data. • Status: – Phase 1 of build is complete – In
Slide 15: The impact of product investment has been significant…
The impact of product investment has been significant… • Major release (December 2016) – viewability insights via Integral Ad AUDIENCE Science • Major Release (June 2017) – publisher and agency adserver reporting integration • Major release (September 2017) – ANALYTICS & investment history reporting
Slide 16: The impact of product investment has been significant…
The impact of product investment has been significant… • Major release (December 2016) – integration of viewability via Integral Ad Science • Major release (April 2017) – integration of Bluekai 3rd party audience data AUDIENCE • Major release (May 2017) – integration of Lotame 3rd party audience dat
Slide 17: Adslot is successfully executing its Innovation Plan
Adslot is successfully executing its Innovation Plan • Major release (April 2017) - targeting via Bluekai 3rd party audience data • Major release (May 2017) – targeting via Lotame 3rd party audience data AUDIENCE • Major release (October 2017) – audience survey feature • Major project commenced – in
Slide 18: In parallel, sales momentum is building…
In parallel, sales momentum is building… • Expansion of US sales team (December 2016) • US market/sales lead appointed (April 2017) • Refocus on larger agencies and targeting of large, recurring advertising budgets Significantly larger revenue opportunities in pilot • SALES • Sales pipeline material
Slide 19: …supported by powerful marketing
…supported by powerful marketing • Chief Marketing Officer appointed (May 2017) • Major brand collateral upgraded to underline broader value proposition • Product collateral upgraded to highlight key features/benefits • Enhanced website focused on product information and lead generation SALES MARKET
Slide 20: Growth Agenda
Growth Agenda Adslot.
Slide 21: Growth Agenda
Growth Agenda • The profitable, predictable, recurring Licence Fee revenue produced via Symphony is expected to YoY Trading Technology Revenue continue to grow. $6,000,000 • A majority of R&D investment continues to focus $5,000,000 on the scalable, high margin Trading Fee revenue derived from Autom
Slide 22: Growth Agenda – Trading Fees
Growth Agenda – Trading Fees The market opportunity is large and the Company has built a strategic position from which to realise growth acceleration: - The Symphony user base and advertising spend it represents is growing - The number of major publishers signed up to Adslot is growing - The Symphon
Slide 23: Growth Agenda - Summary
Growth Agenda - Summary • The Adslot team is laser focused and successfully executing the Operating Plan. • The Board and the management believe Adslot’s solution is clearly differentiated and the Symphony-Adslot strategy is the right strategy. • The Company is confident its investment in R&D, sales
Slide 24: Thank you
Thank you @adslot investor.relations@adslot.com