Marimekko Oyj · OMXHEX:MEKKO

Marimekko Oyj — H1 2011 Earnings Presentation

30 slides from Marimekko Oyj's earnings presentation, Aug 17, 2011

  1. Slide 1: Interim Report 1-6/2011

    Interim Report 1-6/2011 Mika Ihamuotila 17 August 2011

  2. Slide 2: Agenda

    Agenda 1) Key events and projects: International growth and new stores Product launches 2) Sales: Strong growth in net sales considering market conditions International sales and brand sales rose very well Sales in Finland fell slightly 3) Operating result: Operating result decreased as expected as

  3. Slide 3: Key events and projects

    Key events and projects Four new Marimekko stores opened at Crate and Barrel in the US. Marimekko's online store opened in the US. Converse and Marimekko continue their collaboration. New store in Vaasa, Finland.

  4. Slide 4: New York, Madison Avenue (C&B)

    New York, Madison Avenue (C&B)

  5. Slide 5: Chicago (C&B)

    Chicago (CGB) marimekko

  6. Slide 6: Los Angeles (C&B)

    re) Md M 0 a u& oS =| Los Angeles (CGB)

  7. Slide 7: San Francisco (C&B)

    San Francisco (CGB) marimekko

  8. Slide 8: US online store

    chy ch \, / Marimekko \ é Featured Nest Wear Carry Unfold Marimekko Signin | @ | 0 items in your bag EXPLORE Summer Dresses > Featured Products US online store Marimekko, established in 1951, is a Finnish textile and clothing 1 company renowned for its original prints and colors. marimekko

  9. Slide 9: US online store

    Featured Nest Wear Carry Make Unfold Marimekko rs EXPLORE <=) SEARCH Q WEAR : WOMEN C<} Kupera dress Kori dress (>) Rollover Image to Zoom US online store Lasi dress $215 Overview Details Wash & Care Slip into a Summer Day. This dress radiates happy days. Mika Piirainen designed it to celebrate Mari

  10. Slide 10: Converse ♥ Marimekko collection, autumn 2011

    Converse ♥ Marimekko –collection, autumn 2011

  11. Slide 11: Vaasa, Finland

    Vaasa, Finland marimekko

  12. Slide 12: Autumn 2011 clothing collection on the catwalk

    Autumn 2011 clothing collection on the catwalk

  13. Slide 13: New products

    New products marimekko

  14. Slide 14: Old classic Mariskooli & new Marimalja

    Old classic Mariskooli & new Marimalja

  15. Slide 15: Market Situation

    Market Situation The overall uncertainty about the global economy has increased markedly, markets unstable. The debt situation has exacerbated in the US and in the European crisis countries. In Finland, only a minor increase in growth is expected. Consumer confidence has weakened. The uncertainty ma

  16. Slide 16: Brand sales grew very well

    Brand sales grew very well 1-6/2011 From January to June 2011 brand sales* grew 24% and were EUR 80 million (EUR 22 % 65 million). 48% of the sales came from abroad (46%). 10 % 52 % (EUR 1,000) 1-6/2011 1-6/2010 Change,% 8% Finland 41,330 35,095 17.8 8% Scandinavia 6,030 6,475 -6.9 1-6/2010 Central

  17. Slide 17: Growth in net sales was boosted by international sales

    Growth in net sales was boosted by international sales Net sales grew by 7% to EUR 34 million (EUR 32 million), during the January- June period of 2011. International sales +24%. Sales grew strongly in Japan and Central and Southern Europe. Finland –0.4%. Excluding the impact of changes implemented

  18. Slide 18: Net sales by market area

    Net sales by market area Retail sales in Finland +1.0%, wholesale sales -2.8%. Excluding the 1-6/2011 impact of changes implemented in sales areas in the Helsinki stores in 2010 as well as the changes made in the distribution network in 13 % accordance with the company’s distribution strategy, sales

  19. Slide 19: Net sales by product line

    Net sales by product line 1-6/2011 The growth in the sales of bags was mainly attributable to initial inventory 19 % purchases by new stores. This also 38 % explained partly the growth in the sales of clothes and interior decoration products. 43 % (EUR 1,000) 1-6/2011 1-6/2010 Change,% Clothing 12,9

  20. Slide 20: Marimekko stores

    Marimekko stores 88 stores* (81 stores) at the end of June 2011. 100 90 80 Asia-Pacific 70 60 North America 50 Central and Southern 40 Europe 30 Scandinavia 20 Finland 10 0 2005 2006 2007 2008 2009 2010 II-2011 * Includes the company's own retail stores, the concept Axis Titlestores and the Marimekk

  21. Slide 21: Operating result decreased as expected

    Operating result decreased as expected Operating result fall to EUR -0.4 million during the January-June 2011 The result was burdened by considerable investments in developing business operations and the distribution network in the United States. Increased personnel expenses also had a negative impa

  22. Slide 22: Investments were EUR 3.2 million, January to June

    Investments were EUR 3.2 milllion, January to June Improving business operations in the US Building new store premises, purchasing new equipment and furniture Information systems EUR milion 1,8 1,6 1,4 1,2 1 2009 0,8 2010 0,6 2011 0,4 0,2 0 1-3 months 4-6 months 7-9 months 10-12 months

  23. Slide 23: Key figures

    Key figures 1-6/2011 1-6/2010 Change, % 1-12/2010 Net sales, EUR 1,000 34,049 31,755 7.2 73,297 Operating result, EUR 1,000 -438 1,811 -124.2 8,169 Operating result without non-recurring items, EUR 1,000 -269 1,811 -114.9 8,169 Result for the period, EUR 1,000 -308 1,363 -122.6 6,072 Earnings per sh

  24. Slide 24: Share price 12 months

    Share price 12 months Marimekko OMX Helsinki

  25. Slide 25: Outlook

    Outlook In its interim report published on 3 May 2011, the company announced the following outlook: the Marimekko Group’s net sales are estimated to grow by roughly 5-10%, but operating profit is forecast to decline by some 40-60% compared with the previous year. The company specifies its full-year

  26. Slide 26: Events after the review period

    Events after the review period New own retail store opened in Copenhagen Airport. Four new own stores will open during this autumn: Stockholm, Oslo, London and New York. Two new stores will open at Crate and Barrel in Boston and in the Miami area. New printing machine will be taken into use in Octob

  27. Slide 27: Copenhagen Airport

    MV s [BY ey RANT = ANS YT os or Wy WHEE Ki c, — = maa Copenhagen Airport marimekko

  28. Slide 28: New York's flagship store at 5th Avenue and Broadway

    New York’s flagship store at the intersection of 5th Avenue and Broadway Grand opening 5 Oct 2011

  29. Slide 29: New printing machine will be up and running in October

    New printing machine will be up and running in October

  30. Slide 30: marimekko

    marimekko

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