General Motors Company · NYSE:GM
General Motors — Investor Presentation (2011)
15 slides from General Motors's investor presentation, Oct 19, 2011
Slide 1: 100 Years of Chevrolet - Susan Docherty, GMIO
Ve ~ F lame 'e3) RA) YEARS OF CHEVROLE Susan Docherty Vice President, GMIO Sales, Service and Marketing
Slide 2: Chevrolet: A Young Brand in Most GMIO Markets
'e2) YEARS OF CHEVROLET — 2 = —— Chevrolet: A Young Brand in Most GMIO Markets Indonesia 2003
Slide 3: International Operations
International Operations m GM’s largest region covering 80% of world’s population and 50% of world’s GDP = 49% of global industry (H1 2011) a Chevrolet: Fastest-growing major OEM brand * 28% of global Chevrolet sales from GMIO (1% in CY2000)
Slide 4: Chevrolet Top Products in GMIO
Chevrolet Top Products in GMIO Russia
Slide 5: Chevrolet Sales in GMIO
Volume 000’s Chevrolet Sales in GMIO ©2005 2010 GMIO China Russia India
Slide 6: GDP per capita under $10K in most markets
GDP per capita under $10K in most markets Polarizing economic and political systems, customer diversity and civil uprisings Counter inflation measures by central banks eA z ‘ “4h? , yt poof sc Very young brand Waetm an
Slide 7: CY2010 industry at 37M was larger than rest of the world combined
CY2010 industry at 37M was larger than rest of the world combined 90% of children under the age of 15 are in emerging markets Middle class to hit 1.3B by 2030 (more than U.S., Europe and Japan combined) Through 2050, 80% of world’s GDP growth will be outside of U.S., Europe and Canada
Slide 8: China Market: 411% Chevrolet growth since 2005 launch
GCG YEARS OF CHEVRO ee =, 411% Chevrolet growth since 2005 launch. Fastest-growing global mainstream brand. 1983-1994 Korea 1984-1994 Taiwan (o) o = 1.3B people... world’s largest market since 2009 m Tier 2-4 cities will drive growth 1957-1967 Japan 2010 China ® 1998-2009 China = 300+ million househ
Slide 9: China Customer
China Customer = 80% first-time new car buyers + Yearly household income of 150K RMB (U.S. $23.5K) = 50% of Chevrolet buyers are 25-34 years old = 85% cash purchases = Chevrolet China monthly website visits: 1.2M Chevrolet Customers: a Mainstream buyers with young families * New emerging power withi
Slide 10: Russia Market
Russia Market Chevrolet continues as the #1 non-domestic brand in Russia (since 2007). Chevrolet rolled out its 1 millionth car in Russia in October. = 139M people, largest country by territory = 8th-largest automotive market globally (1H 2010) m Compact Car and SUVs: 60% of industry m Only 40% of r
Slide 11: Russia Customer
Russia Customer = 16% first-time new car buyers = 80% single-car households m Average age: 35-45 years * 75% buyers are male * Mostly married: 70%-80%, half of them with children Be * Average car ownership length: 3 years = Household income U.S. $19K/year = Chevrolet Russia monthly website visits: 6
Slide 12: India Market
India Market | Chevrolet grew by 551% in 8 years — . = = 1.2B people a f a 6th-largest automotive industry globally (1H 2011) | a Mini and Small Cars: ~60% of total industry | a Expected to hit 5M units by 2015 (3rd largest globally) Internet Users Mobile Subscriptions 63M (5%) 594M by 2020 516M (65
Slide 13: India Customer
49% first-time new car buyers + Yearly household income of 700K INR (U.S.$14.5K) 48% Chevrolet buyers are 26-35 years old * 86% male, 14% female Demand increasing from Tier 3 & 4 markets Chevrolet India monthly website visits: 291K Chevrolet Customers: Open-minded, vibrant, optimistic and confident
Slide 14: Chevrolet GMIO Going Forward
GCG YEARS OF CHEVROL Chevrolet GMIO Going Forward = Continue to build Chevrolet brand a Improvebuyingexperienceand = =), | our relationship with customer | = Lead in digital marketing | a Launch products that are a great value
Slide 15: Malibu LTZ
MALIBU LTZ_ | ry 7 al | 2 , ie. \ _— z — - as
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