British American Tobacco P.l.c. · LSE:BATS
British American Tobacco P.l.c — Barclays Consumer Conference 2021
13 slides from British American Tobacco P.l.c's conference presentation, 2021
Slide 1: Strong Brands Driving New Category Acceleration
Strong Brands Driving New Category Acceleration Barclays Consumer Conference 2021 Jack Bowles – Chief Executive
Slide 2: Important Information
Important Information The information contained in this presentation in relation to British American Tobacco p.l.c. (“BAT”) and its subsidiaries has been prepared solely for use at this presentation. The presentation is not directed to, or intended for distribution to or use by, any person or entity
Slide 3: Important Information
Important Information Forward-looking Statements (continued) Additional information concerning these and other factors can be found in BAT’s filings with the U.S. Securities and Exchange Commission (“SEC”), including the Annual Report on Form 20-F and Current Reports on Form 6-K, which may be obtain
Slide 4: Strong Brands Driving New Category Acceleration
Strong Brands Driving New Category Acceleration Barclays Consumer Conference 2021 Jack Bowles – Chief Executive
Slide 5: Our Established Multi-Category Strategy is Working
Our Established Multi-Category Strategy is Working Consumer Digital Multi- New Category revenue1 +50%; share gains in all three categories2 Consumer Insights Category Moments Portfolio 16.1m Non-Combustible consumers, our highest growth +2.6m3 Consumer Each New Category grew share ≥280bps in top mar
Slide 6: Strong H1 2021 results
Strong H1 2021 results +50% +4.3% +10bps +5.4% New Category Combustibles Cigarette & THP Adjusted Profit* Revenue* Price/Mix** Value Share^ from Operations +8.1% +1.5% +20bps +6.1% Group Combustibles Cigarette & THP Adjusted Diluted Revenue* BAT Volumes Volume Share^ EPS* Share growth YTD May 21 ver
Slide 7: We are Building Strong Brands of the Future
We are Building Strong Brands of the Future Revenue** up +59% Revenue** up +38% Revenue** up +63% Value share: 32% Volume share: 17% Volume share: 40% +610bps +320bps +280bps Consumers^ +0.9m Consumers^ +1.2m Consumers^ +0.7m * To read the Velo advertisement disclaimer in full, please see Appendix A
Slide 8: We are Digitalising the Whole Business at Speed
We are Digitalising the Whole Business at Speed Transforming our relationships with consumers via digital 12.1m +142% #1 Contactable vs 1H20 across T5** Adult New Category Increase in social Branded search Consumers media followers* traffic for Vuse Driving value through digital +58% >75% >75% of Ne
Slide 9: We are Rapidly Transforming the Business and Building A Better Tomorrow
We are Rapidly Transforming the Business and Building A Better TomorrowTM Transforming the business rapidly: • 12% of Group revenue now in Non-Combustibles1 • Further opportunities Beyond Nicotine ESG is at the core of our strategy: • 3rd highest ESG-rated in FTSE100 (Refinitiv) Quest enabling the E
Slide 10: 2021 is a Pivotal Year
2021 is a Pivotal Year Accelerating Reducing Reducing New Category New Category leverage to c.3x revenue impact on Adj. Net Debt/ growth margin Adj. EBITDA* On Track for Full Year Guidance: >5% Revenue Growth** | Mid-Single Figure EPS Growth*** * Adjusted net debt to adjusted EBITDA at current rates
Slide 11: Delivering Our Purpose is Transforming BAT
Delivering Our Purpose is Transforming BAT From To Multi-category CPG Cigarettes Nicotine & Beyond* Declining Volume Growing Volume Growing Value & Value Creating value for all our stakeholders 50 million consumers of £5bn New Category Eliminate unnecessary single-use Carbon neutral Non-Combustible*
Slide 12: Strong Brands Driving New Category Acceleration
Strong Brands Driving New Category Acceleration Barclays Consumer Conference 2021 Jack Bowles – Chief Executive
Slide 13: Appendix
Appendix A1: Adjusting (Adj.) Adjusting items represent certain items which the Group considers distinctive based upon their size, nature or incidence. A2: Constant currency Constant currency – measures are calculated based on the prior year's exchange rate, removing the potentially distorting effec
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