Rocket Companies, Inc. · NYSE:RKT
Rocket Companies — Merger or Acquisition (March 2025)
14 slides from Rocket Companies's merger presentation, Mar 10, 2025
Slide 1: Rocket Companies to acquire Redfin
Rocket Companies to acquire Redfin Accelerating the mission to help everyone home March 10, 2025
Slide 2: Disclaimer
Disclaimer Important Information for Investors and Stockholders Cautionary Statement Regarding Forward-Looking Information In connection with the proposed transaction, Rocket plans to file with the SEC the Registration Statement on Form S-4, containing the Proxy This presentation contains statements
Slide 3: Strategic rationale: accelerating the mission to help everyone home
+ Instant top-of-funnel scale Redfin’s ~50M monthly visitors driving 1M buy and sell side contacts per year Drives Rocket’s purchase mortgage growth For clients, a simpler, tech-driven process and unbeatable offerings Strategic rationale Accelerating AI and tech delivering personalization at scale t
Slide 4: Transaction summary
Rocket + Redfin Transaction summary • 100% stock consideration • Redfin shareholders will receive a fixed number of shares of Rocket Class A common stock for each share of Redfin common stock Structure • Exchange ratio of 0.7926 is equal to $12.50 in value per Redfin share • Pro forma ownership of 9
Slide 5: Redfin business overview
Rocket + Redfin Redfin business overview Title, escrow and other $57M Real estate services Rentals $140M Unique employee agent model paired with Digital marketing platform that connects Mortgage proprietary online tools and a robust agent consumers with available apartments and network. houses for r
Slide 6: Hyper-scaled homeownership platform
Rocket + Redfin Hyper-scaled homeownership platform #1 brand Household brand in mortgage1 for buying and selling homes 365K ~50M monthly visitors + #1 #1 origination clients top of funnel reach largest mortgage most visited originator real estate 2.8M in the U.S.2 brokerage website 2.2K servicing cl
Slide 7: An integrated end-to-end ecosystem
Rocket + Redfin An integrated end-to-end ecosystem Home search Rental Real estate brokerage Rocket • Redfin Redfin Redfin Personal finance + Rocket Creating an unparalleled experience that is modern and seamless Loan servicing Title and closing Home financing Rocket Rocket • Redfin Rocket • Redfin 7
Slide 8: For clients, a simpler process…
Rocket + Redfin For clients, a simpler process… The current state of homebuying The future of homebuying Sell Title & Home search !? closing Home search Buy & sell Financing Buy Financing Title & closing Complicated, stressful, expensive. Easy, seamless, more affordable. 8 of 14
Slide 9: …and an unbeatable offering
Rocket + Redfin …and an unbeatable offering The current state of homebuying Illustrative: the future of homebuying Title premium $1K $12K Listing agent fee $12K Client savings Buyer’s agent fee $15K Listing agent fee Buyer’s agent fee Mortgage gain on sale Title premium Mortgage gain on sale Total c
Slide 10: AI-fueled homeownership
Rocket + Redfin AI-fueled homeownership 360º client view 65M mortgage 104M home and rental call logs properties on platform 1M origination team Servicing Rentals 189M monthly active member hours saved user sessions by automation 19M data points on 200+ trained AI agent behavior models Title and clos
Slide 11: Combined funnel: 62M monthly visitors, 3M contacts, 15K loan officers and agents
12M monthly visitors + ~50M monthly visitors 62M monthly visitors1 2M purchase contacts + 1M buy/sell contacts 3M buy/sell contacts Identify 3K loan officers + 2.2K lead agents + high-intent 15K + clients 5K partner agents 5K partner agents loan officers and agents to serve contacts Combined funnel
Slide 12: Driving $200M+ of highly achievable run-rate synergies
Rocket + Redfin Driving $200M+ of highly achievable run-rate synergies Synergy Category Description Attachment to 1 mortgage & title Attaching mortgage and title transactions to Redfin’s real estate brokerage transactions Revenue $60M+ 2 Attachment to Attaching real estate brokerage to mortgage clie
Slide 13: Shared vision and client-first culture
Rocket + Redfin Shared vision and client-first culture Do the right thing. Honorable: Do the right thing. Obsessed with finding a better way. Fire: Redfin is real estate redefined. Every client, every time. No exceptions, no excuses. Wow: Dazzle our customers. 13 of 14
Slide 14: Accelerating the mission to help everyone home
+ Instant top-of-funnel scale Redfin’s ~50M monthly visitors driving 1M buy and sell side contacts per year Drives Rocket’s purchase mortgage growth For clients, a simpler, tech-driven process and unbeatable offerings Strategic rationale Accelerating AI and tech delivering personalization at scale t
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