Modern Times Group Mtg Ab Class A · OMXSTO:MTG_A
Modern Times Group Mtg Ab Class A — Investor Day (October 2025)
39 slides from Modern Times Group Mtg Ab Class A's investor day presentation, October 2025
Slide 1: Disclaimer
Disclaimer This presentation contains statements concerning, among other things, MTG's financial condition and results of operations tha t are forward -looking in nature. Such statements are not historical facts but, rather, represent MTG's future expectations. MTG believes that the expectations ref
Slide 2: Transformation: Midcore District
Transformation Midcore District Speaker: Oliver Bulloss
Slide 3: Oliver Bulloss
Oliver Bulloss CEO Midcore District 15+ years of game development experience MTG & Hutch Zynga King CPO (MTG) & Interim CEO (Hutch) Head of Studio and GM Executive Producer 3
Slide 4: Midcore District is home to some of the world’s leading games
Midcore District is home to some of the world’s leading games 66 Select key games Live games 1 5 Studios Raid: Shadow Legends Forge of Empires Merge Gardens Mech Arena Warhammer 40,000: Tacticus Vikings: War of Clans 1,900+ Employees 2 F1 Clash Bloons TD 6 Tribal Wars Top Drives Heroes of Elvenar Hi
Slide 5: Our top games are some of the greatest in their genres
Our top 5 games are some of the greatest in their genres Raid: Shadow Forge of Warhammer F1 clash Bloons TD 6 legends Empires 40,000: Tacticus #1 in RPG #2 in Empire Simulation #1 in Turn - Based Tactics #2 in Sports Manager #4 in Paid Games 1 $2.6bn lifetime revenue $1.4bn lifetime revenue 2 $160m
Slide 6: Midcore games are characterized by deep progression systems and IAP monetization
Midcore games are characterized by deep progression systems and IAP monetization Midcore Casual Depth Depth Deep progression and a wide range Easily accessible core mechanics of game systems with wide appeal Monetization Monetization Mainly in -app -purchases with high Hybrid ads with in -app -purch
Slide 7: Our success depends on strong IPs, operational excellence and capital discipline
Our success depends on strong IPs , operational excellence and capital discipline Evergreen titles Proprietary platform Capital discipline Strong, evergreen games are the Relevant scale and operational Ability to fund the right bets at the right backbone of the portfolio. Delivering excellence with
Slide 8: We have clear growth drivers fueled by our central platform
We have clear growth drivers fueled by our central platform Continued growth journey 3 Increase new game shots on goal 2 Fuel rapid growth of rising stars 1 Extend longevity of established games 8
Slide 9: Our growth flywheel: Powering the launch, growth, and longevity of games
Our growth flywheel : Powering the launch, growth, and longevity of games Established Raid: Shadow Forge of games Legends Empires Providing scale, stability and cashflows to fund innovation and portfolio expansion SUSTAINABLE Warhammer Heroes of predictable 40,000: Tacticus History growth Demonstrat
Slide 10: Predictable, high-performing established games that stay relevant for decades
Predictable , high - performing established games that stay relevant for decades 6- month rolling average gross revenue Covid -19 boost Covid -19 hangover Mar’20 to Jul’21 Jul’21 to Apr’23 RAID: SHADOW LEGENDS Acquired by MTG Covid -19 boost Covid -19 hangover Mar’20 to Jul’21 Jul’21 to Apr’23 FORGE
Slide 11: Exciting new games pipeline to accelerate growth with more shots on goal
Exciting new games pipeline to accelerate growth with more shots on goal 10+ New games in development New Game Genre: Merge New Game Genre: Shooter 2 -4 Anticipated soft launches per year from 2026 to 2028 New Game New Game Genre: Card Collection Genre: Casual RPG Notes : Illustrations for new games
Slide 12: Scaling our rising stars through carefully crafted LiveOps
Scaling our rising stars through carefully crafted LiveOps to build new activations, retention, engagement and monetization Warhammer 40,000: Tacticus 6-month rolling average gross revenue Acquired by MTG 240 LiveOps activities in Tacticus LTM Q2 2025 Machines of Seasonal Events Requisitions 2.0 Key
Slide 13: Building a stronger future by transforming our operating model on Plarium technology
Building a stronger future by transforming our operating model on the foundation of Plarium technology Building unified Unlocking shared services studio growth Leveraging Plarium’s proven tech as the Empowering teams to tap into shared services backbone to centralize and scale value -add that accele
Slide 14: Creating the best platform to support game development
Creating the best platform to support game development Shared support functions bring efficiency and scale across all studios Product LiveOps support Support functions Player Game services dev. Studios retain autonomy Studios are supercharged with and accountability for best -in-class shared core fu
Slide 15: GoGame showcase: A scalable platform for marketing excellence
GoGame showcase: A scalable platform with advanced functionality for marketing excellence across all studios Marketing platform >$300m Midcore annual Optimized Improved Greater marketing spend 1 marketing campaign selection of workflows tracking marketing partners CPE and Efficient Seamless influenc
Slide 16: Direct-to-consumer initiatives will allow us to lower platform fees and enhance margins
Direct - to- consumer initiatives will allow us to lower platform fees and enhance margins Bypassing expensive app store fees Customer ~4% Platform fee of gross revenue 1 Mobile ~30% app stores Platform fee of gross revenue Notes: 1) Fees vary per game, payment method and location. Example is from R
Slide 17: Our direct-to-consumer strategy is built on three pillars
Our direct - to- consumer strategy is built on three pillars Plarium Play Webstores Direct payments 1 31% Direct -to-consumer share of total revenues 2 Notes: 1) Only iOS in the U.S. for the moment; 2) In Q2 2025 for Midcore District 17
Slide 18: Through D2C we own the player journey across multiple platforms
Through D2C we own the player journey across multiple platforms and can cross - promote users within our network Owning the player journey by owning the distribution One audience network for smart cross - promotion LiveOps calendar 18
Slide 19: AI is supercharging everything we do
AI is supercharging everything we do Our AI focus areas Already live AI implementations Engineering Corporate Art Product Data Sound & language 19
Slide 20: M&A remains a core part of our DNA
M&A remains a core part of our DNA We’re looking for the next Snowprint High growth Lacking central tools and capabilities Built on strong IP 20
Slide 21: Our district model will unlock more than $20m in synergies
Our district model will unlock more than $20m in synergies >$20m in total run -rate cost savings Combination of Implementation overhead by end of 2026 reductions and on run -rate other centralized basis savings 21
Slide 22: Transformation: Midcore key takeaways
T ransformation: Midcore key takeaways > Our top games are evergreen and stay relevant for decades > Our established games fuel new games and rising stars > Our proprietary platform accelerate our growth flywheel > We will unlock more than $20m in run -rate cost savings 22
Slide 23: Transformation: Casual District
Transformation Casual District Speaker: Yoav Ecker
Slide 24: Yoav Ecker
YOAV ECKER CEO Casual District 25+ years of Experience Product Madness Crazy Labs Playtika President & MD Chief Casual Games Officer EVP, GM WSOP & Playtika Canada 24
Slide 25: Casual games are characterized by easy access, in-app advertisement focus and a broad audience
Casual games are characterized by easy access, in - app advertisement focus and a broad gaming audience Midcore Casual Depth Depth Deep progression and a wide range Easily accessible core mechanics of game systems with wide appeal Monetization Monetization Mainly in -app -purchases with high Hybrid
Slide 26: PlaySimple is the foundation for our Casual District
PlaySimple is the foundation for our Casual District – a category leader within casual games Casual District #1 In Word globally 1,6 1 Studio in the district 25 Live Games 2,7 5 Game franchises 3,7 ~5M Daily active players 4,7 +400 Employees 5,7 Notes: 1) By worldwide installs LTM Sep 2025; 2) As of
Slide 27: We have built some of the most successful casual franchises
We have built some of the most successful casual franchises XX Franchise Search Anagram Crossword Word search Word Trip Daily themed Other & Word Jam crosswords Franchises #1 in Search 1,3 #4 in Anagram 1,2,3 #1 in Crossword 1,3 Launched 2021 4 Launched 2017 4 Launched 2017 4 Notes: 1) Q2 2025 LTM b
Slide 28: PlaySimple is on a massive growth trajectory
PlaySimple is on a massive growth trajectory PlaySimple gross revenue, 2018 - 2025 ~60% ~145% Revenue increase DAU increase since since acquisition 1 acquisition 2 MTG acquisition 2018 Q3 2021 Q2 2025 Notes: 1) Comparing quarterly gross revenue from Q3 2021 against Q2 2025; 2) Comparing quarterly av
Slide 29: At the core of PlaySimple is a superior technology platform
At the core of PlaySimple is a superior technology platform UA & Marketing Gen AI pr ics Cro ion om BI & Analyt ss- ot Central Platform od Pr i ve u c t on L Op & M s Ad 29
Slide 30: Central platform fuels powerful flywheels of learning and optimization
Central platform fuels powerful flywheels of learning and optimization, allowing for faster growth and more shots on goal Ad SDK Integration & Monetization Engagement Engagement Improved User Insight Based User Data Experience Data -Driven UA Existing games New games A/B Analytical Cross -Promo Test
Slide 31: AI is embedded into the platform and accelerates our growth
AI is embedded into the platform and accelerates our growth AI is embedded in the platform Marketing creatives Increased AI output BI & Analytics 2.6x 1.4x 3.5x image ads 1 Video ads 1 Playable ads 1 UA & Marketing Gen AI Cross - promotion In- game assets AdMon ~4.5 Days ~1 hr Traditional workflow 2
Slide 32: AI empowers our teams with new capabilities
AI empowers our teams with new capabilities Text to SQL Text to animation 32
Slide 33: Continuing our growth journey through geographical and product expansions
Continuing our growth journey through geographical and product expansions Continued growth journey 3 Expand into new genres 2 Launch new games in core geographies 1 Grow existing titles in new geographies through LiveOps & localization 33
Slide 34: AI used to rapidly localize games to attractive non-English speaking geographies
1 AI used to rapidly localize games to attractive non - English speaking geographies Germany France #1 #1 Word game in less Word game in less than 6 months 1 than 6 months 1 AI Translation Italy Brazil #1 #1 Word game in less Word game in than 6 months 1 less than a year 1 Notes: 1) Based on the fir
Slide 35: Proven ability to launch and scale new games in multiple genres
2 Proven ability to launch and scale new games in multiple genres PlaySimple’s New Game Installs per Quarter 1 Word Search Tile Match Word Roll Crossword Go Turn -based Word 2 Search 3 Puzzle 2 Match Pair 2 Word 2 PvP 3 Word 2 Crossword 3 Q1’25 Q2’25 Q3 ’24 Q3 ’22 Q3 ’24 Q3 ’25 Q3 ’25 Q3 ’22 Q3 ’24
Slide 36: Data-driven centralized platform enables market share gains in attractive genres
3 Data - driven centralized platform enables market share gains in attractive, growing genres 2 downloads by game US Word Search downloads 1 by game US Turn - based Crossword 0% 2% Word Search Word Search Pro 5% Easybrain Word puzzle games 6% 7% Crossword Master 48% 10% EasyBrain Word Search Quest 5
Slide 37: Huge potential in broader mobile casual universe
Huge potential in broader mobile casual universe C a su a l Ap p s +25bn installs 1,2 al games Casu ~4.7bn installs 1 l e g a me s P uz z n ~3.5bn i stalls 1 d games Wor ins 0m talls 1 ~36 Notes: Illustrative graphical sizing and genre examples not 37 simple exhaustive; 1) Q2’25 LTM by installs in E
Slide 38: Well-positioned to drive market consolidation
Well - positioned to drive market consolidation • Complementary genres and / or additional platform enablers • Leverage existing platform and capabilities • Combine support functions to drive efficiency Evaluating structural possibilities to accelerate M&A ambitions for our Casual District that may
Slide 39: Transformation: Casual key takeaways
T ransformation: Casual key takeaways > Casual gaming category leader > Strong track record of success > Platform for growth > Exploring structural possibilities incl. Indian listing 39