Bright Mountain Media, Inc. · OTC:BMTM
Bright Mountain Media — Investor Presentation (October 2022)
23 slides from Bright Mountain Media's investor presentation, Oct 24, 2022
Slide 1: Investor Presentation Fall 2022
OTCQB: BMTM Investor Presentation Fall 2022
Slide 2: Forward Looking Statements
FORWARD LOOKING STATEMENTS This presentation contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties. Such forward-looking statements can be identified by the use of words such as "should," "may," "intends," "anticipates," "bel
Slide 3: Corporate Vision
f2 CORPORATE VISION \ Bright Mountain HOLDINGS, INC. \ zw — aan 2 Be Y % Bright Mountain Bright Mountain PUBLISHING TECHNOLOGY ae rn. oe OTCQB: BMTM Bright Mountain Holdings, Inc. is a digital media and advertising services holding company, making investments in both publishing and ad technology, to
Slide 4: Digital ad revenue growth
eeeneeaghevene THE WALL STREET JOURNAL. ii $200 billion April 12, 2022 us 150 2003 ‘05 ‘10 15 20 Source: |AB/PWC Internet Ad Revenue Report
Slide 5: Number of transactions quarterly
lumber of Tran rly (1020~ YoY Growth 124% ua 308 102 0 a S my a 38. 4s a 19 15 2 2 1020 2020 4q0 tazt_ 2021 3aat ant? egend MMAdTech Ml MarTech ll Digital Content Suma oTcQB: BMTM.
Slide 6: Bright Mountain Publishing
Bright Mountain PUBLISHING is building a network of highly targeted premium O&O websites in order to Bright Mountain efficiently deliver valuable audiences PUBLISHING oo. to advertisers in highly sought-after ie verticals. OTCQB: BMTM
Slide 7: Digital media M&A and funding examples
Dotdash Meredith Will Be IAC’s ‘Biggest Cashflow Contributor’ » by Anthony Vargas // Tuesday, May 10th, 2022 - 3:27 pm "exchanger RECURRENT, LEADING HIGH- GROWTH DIGITAL MEDIA COMPANY SECURES $300M IN NEW FUNDING ggg === Q@ businesswire Nexstar Acquires The Hill, a Leading Independent Political Digi
Slide 8: Flagship Vertical: Moms @ Wild Sky Media
[2] FLAGSHIP VERTICAL: “MOMS” @ WILD SKY MEDIA FLAGSHIP VERTICAL: WILD SKY MEDIA Exclusive digital advertising technology providing impact and savings to advertisers and content platforms. LEVERAGING “‘ZERO-PARTY’ DATA J REAL-TIME PULSE ON MOW’S PERSPECTIVE MOM INDEX™ & L4 (Sele) ron =) ANALYTICS IN
Slide 9: O&O: Maximizing Reach & Revenue
O&O: MAXIMIZING REACH & REVENUE WILD SKY MULTI-SENSORY COMMUNITIES OF MOMS CREDIBLE INFLUENCERS SOCIAL PROPERTIES cafemom Latina Manas? , Pregnant Real _ , mama€s Black/AA Bomb LATINAS New Mom Pope MOMS _little_ Millennial THINGS 36 MINUTES 85MM 30K 1,800 15MM AVG MONTHLY FOLLOWERS MONTHLY LISTENS I
Slide 10: Why Women as Flagship Vertical?
WHY WOMEN AS FLAGSHIP VERTICAL? 85% of household income} products typically spending is done marketed to men $2. 1 trillion i 1 1 1 dollars are spent by } : 1 1 women each year in i i 1 1 H H i by women are purchased by the U.S. women pooo-------------------- eee eesees sees ceesese sed Axe Ge GLENL
Slide 11: Six Growth Channels
SIX GROWTH CHANNELS Grow key channels eg, TikTok and Instagram Continue to focus on successful social channels, like Facebook Continue expansion of current Snapchat edition Add new talent to our Mom.com TikTok channel Launch new CafeMom TikTok channel Leverage success of Momtourage to expand pool of
Slide 12: Bright Mountain's Technology Platform
Bright Mountain’s Technology Platform A ‘CTV-first’ solution (though monetizing all ad formats and custom units), specializing in connecting advertisers to highly qualified publishers and their ——-~ engaged audiences. Bright Mountain TECHNOLOGY For Advertisers: at * Operational Efficiencies * Qualit
Slide 13: US CTV Ad Spending % of Total Media Ad Spending
9.0% mums US CTVAd Spending % of Total Media Ad Spending 7.6% $35.0 67% $29.5 5.7% — NETFLIX “Dyenep+ 47% $24.2 $25.0 : od ; peacock: as $19.1 27% S144 3.0% hulu __ plutoe $15.0 $9.0 video | d —_ i zz $5.0 0.0% ‘ 2019 2020 20216 20228 2023E 20246 tubi Roku Source: eMarketer OTCQB: BMTM oF
Slide 14: Display Advertising Technology Landscape
me} iS oO = o a sy, yn fa o 2 iS o > “ei <x Display Advertising Technology Landscape 14
Slide 15: Fadtelligent Matic @®Madhive B= Microsoft
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Slide 16: Owning Our Own Tech Stack Is Key
= OWNING OUR OWN TECHSTACK IS KEY OPEN EXCHANGE Full spectrum supply and demand | ass Partners are full range of digital facilitation. media entities (supply + demand) DEMAND-SIDE PLATFORM Helping advertisers identify and mk target their audiences Brands, Ad Agencies, Exchanges, other DSPs | Adverti
Slide 17: Key Points
KEY POINTS HIRING: We will announce new hires that have known value in the ad tech and programmatic space BRANDING: We will launch a stand along brand upon completion of a branding analysis PARTNERSHIP ANNOUNCEMENTS: Several strategic partnership announcements in the pipeline around product launches
Slide 18: Bringing It Together...
BRINGING IT TOGETHER... Boca Raton, FL (HQ) 11 Employees C Suite Finance / Admin Product Dev. / Operations Mumbai, India 12 Employees Product Dev./Operations Sales AN. BRIGHT MOUNTAIN MEDIA USA — Remote 28 Employees Product Dev./Operations Content Sales Bangkok, Thailand 21 Employees Finance / Admin
Slide 19: Bringing It All Together
Ԥ Bringing It All Together EF OTCQB: BMTM
Slide 20: Leadership Team
fo LEADERSHIP TEAM OTCQB: BMTM Matt Drinkwater, CEO Joined as CEO in December 2021 20+ years of digital media experience in progressive roles BuzzFeed, Twitter, Groupon, Yahoo!, AOL, Lycos BA in Economics from College of the Holy Cross Miriam Martinez, CFO * With over 30 years of diverse industry an
Slide 21: Selected Summary Financial Information
& SELECTED SUMMARY FINANCIAL INFORMATION REVENUE IN MILLIONS ADJUSTED EBITDA IN MILLIONS 15 2 4 0 8 2020 2021 2022 _ Full Year _ Pacing @ Full Year @ Pacing 21
Slide 22: Investment Highlights
3 INVESTMENT HIGHLIGHTS @ Establishing high performing content property verticals in the most desired advertising demographics by growing portfolio of curated owned and operated websites @ Large audience of 100M+ monthly reach in flagship high-profile women/moms-centric vertical @ Technology platfor
Slide 23: Contact Us
®® CONTACT US Investor Relations Company Andrew Barwicki Bright Mountain Media, Inc. 516-662-9491 6400 Congress Avenue, Suite 2050 Andrew@Barwicki.com Boca Raton, FL 33487 IR@BrightMountainMedia.com www.brightmountainmedia.com
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