Sika Ag · SIX:SIKA

Sika — Investor Day (2018)

16 slides from Sika's investor day presentation, 2018

  1. Slide 1: Market Penetration Through Expansion of Distribution Channels

    MARKET PENETRATION THROUGH EXPANSION OF DISTRIBUTION CHANNELS BRUNO JEREZ, HEAD GLOBAL DISTRIBUTION SIKA CAPITAL MARKETS DAY 2018

  2. Slide 2: Table of Contents

    TABLE OF CONTENTS 1. RETAIL BUSINESS SIKA USA 2. GROWTH OPPORTUNITIES AND INITIATIVES 3. EXAMPLES OF SUCCESSFUL RETAIL PRODUCTS 2

  3. Slide 3: 1. Retail Business Sika USA

    1. RETAIL BUSINESS SIKA USA ® BUILDING TRUST Bs

  4. Slide 4: Retail Marketscape in the USA and Sika's Market Penetration

    RETAIL BUSINESS SIKA USA RETAIL MARKETSCAPE IN THE USA AND SIKA’S MARKET PENETRATION  Home Improvement USA is organized by category management.  Sika is present in “Concrete Repair Category”  Target is to reach above USD 100 million sales in the next three years in Concrete Repair Category The Ho

  5. Slide 5: Retail Business Sika USA Key Figures/Major Moves

    RETAIL BUSINESS SIKA USA KEY FIGURES/MAJOR MOVES  2014 Sika active in The Home Depot (concrete repair section)  2015 Sika entered concrete repair section at Lowe’s  2016 revamping of Sika proposition to Home Depot with a “Pro-Bay” test included self- levelling mortar  2017 rollout of self-levell

  6. Slide 6: Sika's Target Group Focus

    RETAIL BUSINESS SIKA USA SIKA’S TARGET GROUP FOCUS  Home Improvement Customer – White Van Man - general contractor fixing everything from roof to floor  Sika as a One Stop Shop has a competitive GROWTH POTENTIAL FOR FOCUS TARGET GROUPS advantage versus the competition – all LACK OF SKILLED LABOR F

  7. Slide 7: 2. Growth Opportunities and Initiatives

    2. GROWTH OPPORTUNITIES AND INITIATIVES

  8. Slide 8: Opportunities in Big Box – Home Depot/Lowe's/Menards

    OPPORTUNITIES IN BIG BOX – HOME DEPOT/LOWE’S/MENARDS 4,741 stores total potential of big box stores 3,737 stores where Sika is currently active Target: 100% store penetration by 2021 8

  9. Slide 9: Opportunities in Lumber/Masonry Yards & Hardware

    OPPORTUNITIES IN LUMBER/MASONRY YARDS & HARDWARE over 20,000 stores 800 stores where Sika is currently active 40% annual growth expected next 3-5 years 9

  10. Slide 10: Pull Strategy: Building Brand Awareness

    PULL STRATEGY BUILDING BRAND AWARENESS Each year over 6,000 product demos performed and 60,000 people trained BRAND BUILDING Over 40 tradeshows and events per year 10

  11. Slide 11: Pull Strategy Building Brand Awareness

    PULL STRATEGY BUILDING BRAND AWARENESS  Pull and Push activities with White Van Man customers at the POS through demos  Create relationship with store associates  Gain additional space in store to increase brand awareness and increase rotation  GMROI (Gross Margin Return on Investment) improveme

  12. Slide 12: Expansion Through E-Commerce

    EXPANSION THROUGH E-COMMERCE  Management of product Omni-channel information and price customers spend  Step-by-step expansion of product portfolio 208%  Extension of the product shelf – more than customers more choices who shop in  Omni-channel experience store only a must! 53% OF GLOBAL INTERN

  13. Slide 13: 3. Examples of Successful Retail Products

    3. EXAMPLES OF SUCCESSFUL RETAIL PRODUCTS

  14. Slide 14: Sika Post Fix Fence Post Mix

    Sika® Post Fix FENCE POST MIX EXPANDING POLYURETHANE FOAM FOR POST INSTALLATION  Sets in as fast as 3 minutes  Replaces two 50 lb. bags of concrete  No water needed  Easy mixing in the bag  For mailbox, fence and sign posts 14

  15. Slide 15: SikaQuick Patch

    SikaQuick® Patch HIGH PERFORMANCE PATCH FOR CONCRETE  Sets in 10 to 20 minutes  Can drive over in 1 hour  Simple application  No primer needed, just damp surface  Polymer modified for increased strength 15

  16. Slide 16: Thank You for Your Attention

    THANK YOU FOR YOUR ATTENTION

Sika — Investor Day (2018) on 6ix