Slide 1: Financial Analyst Meeting
Financial Analyst Meeting Hamburg, March 5, 2013
Slide 2: Disclaimer
Disclaimer Some of the statements made in this presentation contain forward- looking information that involve a number of risks and uncertainties. Such statements are based on a number of assumptions, estimates, projections or plans that are inherently subject to significant risks, as well as uncert
Slide 3: Agenda
Agenda Full Year Results 2012: Beiersdorf is on track Blue Agenda: First Successes Financials Outlook 2013 Beiersdorf Financial Analyst Meeting March 5, 2013 | 3
Slide 4: Achievements in 2012 at a Glance
Achievements in 2012 at a Glance Increasing growth momentum. Guidance 2012 entirely confirmed. Profile of core Brands sharpened. Innovation Powers strengthened. Step-Changes in Emerging Markets. Beiersdorf Financial Analyst Meeting March 5, 2013 | 4
Slide 5: Key Figures – Group
Key Figures – Group Jan. – Dec. Jan. – Dec. Change 2011 2012 nominal / like-for-like mill. € mill. € in % Sales 5,633 6,040 +7.2 +4.7 EBIT 431 698 Profit after Tax 259 451 Earnings per Share in € 1.10 1.95 EBIT * 646 735 Profit after Tax * 434 477 EBIT Margin * 11.5% 12.2% Profit after Tax Margin *
Slide 6: Key Figures – Consumer
Key Figures – Consumer Jan. – Dec. Jan. – Dec. Change 2011 2012 nominal / like-for-like mill. € mill. € in % Sales 4,696 5,048 +7.5 +4.9 EBIT* 537 606 EBIT Margin* 11.4% 12.0% * Excluding special factors. Beiersdorf Financial Analyst Meeting March 5, 2013 | 6
Slide 7: NIVEA – Biggest Skin Care Brand in the World
NIVEA – Biggest Skin Care Brand in the World* NIVEA remains driving force. Sales 2012: €3.7 billion. 6.4% like-for-like growth. * Source: Euromonitor. Beiersdorf Financial Analyst Meeting March 5, 2013 | 7
Slide 8: Eucerin – Dermo-Cosmetics Skin Care
Eucerin – Dermo-Cosmetics Skin Care Eucerin: a leader in its field. 6.6% like-for-like growth in 2012. Beiersdorf Financial Analyst Meeting March 5, 2013 | 8
Slide 9: La Prairie – Selective Skin Care
La Prairie – Selective Skin Care Beiersdorf’s world- famous presence in the luxury market. +6.1% like-for-like growth in 2012. Beiersdorf Financial Analyst Meeting March 5, 2013 | 9
Slide 10: Results 2012 Consumer Europe
Results 2012 Consumer Europe Sales Sales Change EBIT* EBIT* EBIT Margin* 2011 2012 nominal/ like-for-like 2011 2012 mill. € mill. € in % mill. € mill. € in % Europe 2,792 2,831 +1.4 +0.6 495 514 18.1 Eastern Europe 562 611 +8.7 +8.7 Western Europe (excl. Germany) 1,513 1,507 -0.4 -1.8 Germany 717 71
Slide 11: Results 2012 Consumer Americas and A/A/A
Results 2012 Consumer Americas and A/A/A Sales Sales Change EBIT* EBIT* EBIT Margin* 2011 2012 nominal/ like-for-like 2011 2012 mill. € mill. € in % mill. € mill. € in % Americas 875 1,012 +15.7 +12.6 55 57 5.6 North America 298 331 +11.0 +2.7 Latin America 577 681 +18.1 +17.7 Africa/Asia/Australia
Slide 12: Key Figures – tesa
Key Figures – tesa Jan. – Dec. Jan. – Dec. Change 2011 2012 nominal / like-for-like mill. € mill. € in % Sales 937 992 +5.8 +3.6 EBIT 109 129 EBIT Margin 11.6% 13.0% Beiersdorf Financial Analyst Meeting March 5, 2013 | 12
Slide 13: Agenda
Agenda Full Year Results 2012: Beiersdorf is on track Blue Agenda: First Successes Financials Outlook 2013 Beiersdorf Financial Analyst Meeting March 5, 2013 | 13
Slide 14: Blue Agenda – Strategic Compass
Blue Agenda – Strategic Compass Strengthening our Brands. Increasing our Innovation Powers. Extending our Presence in Emerging Markets. More Focus and Speed. Beiersdorf Financial Analyst Meeting March 5, 2013 | 14
Slide 15: New NIVEA Design
New NIVEA Design New NIVEA Design: Identity, Modernity, Recognition. New NIVEA MEN Design: Name and Logo. NIVEA honored with Best Brands Award 2013 in Germany. Beiersdorf Financial Analyst Meeting March 5, 2013 | 15
Slide 16: Innovative Strength
Innovative Strength NIVEA Deodorant Invisible for Black & White The first deodorant that offers 48-hour protection from perspiration while leaving hardly any residue on dark clothing and reducing the formation of yellow stains on light clothing. La Prairie Skin Caviar Liquid Lift A new addition to t
Slide 17: Geographic Footprint
Geographic Footprint Share of Consumer net sales in % 35% 49% 51% 65% 2007 2012 W. Europe, Germany, North America E. Europe, Latin America, A/A/A Beiersdorf Financial Analyst Meeting March 5, 2013 | 17
Slide 18: Summary
Summary Our global business is back on track. Blue Agenda delivers first results. We have only just started. Beiersdorf Financial Analyst Meeting March 5, 2013 | 18
Slide 19: What Lies Ahead?
What Lies Ahead? Strengthening our Brands Increasing our Innovation Powers Extending our Presence in Emerging Markets More Focus and Speed Beiersdorf Financial Analyst Meeting March 5, 2013 | 19
Slide 20: Agenda
Agenda Full Year Results 2012: Beiersdorf is on track Blue Agenda: First Successes Financials Outlook 2013 Beiersdorf Financial Analyst Meeting March 5, 2013 | 20
Slide 21: Analyst Quote: Blue Agenda
Analyst Quote “Blue Agenda: An encouraging reality check.” Beiersdorf Financial Analyst Meeting March 5, 2013 | 21
Slide 22: Key Figures – Group
Key Figures – Group Jan. – Dec. Jan. – Dec. Change 2011 2012 nominal / like-for-like mill. € mill. € in % Sales 5,633 6,040 +7.2 +4.7 EBIT 431 698 Profit after Tax 259 451 Earnings per Share in € 1.10 1.95 EBIT * 646 735 Profit after Tax * 434 477 EBIT Margin * 11.5% 12.2% Profit after Tax Margin *
Slide 23: Income Statement - Group
Income Statement - Group Jan. – Dec. in % of Jan. – Dec. in % of 2011 Sales 2012 Sales mill. € mill. € Sales 5,633 6,040 Costs of goods sold -2,077 36.9% -2,217 36.7% Gross profit 3,556 63.1% 3,823 63.3% Marketing and selling expenses -2,454 43.5% -2,539 42.1% Research and development expenses -163
Slide 24: Consumer EBIT per Region
Consumer EBIT* per Region Jan. Jan. EBIT Allocation – Dec. – Dec. margin 2011 2012 Strong EBIT margin contribution from Europe. mill. € mill. € in % of sales in % Operating profit in Europe 495 514 18.1 84.8 A/A/A has improved significantly. Americas 55 57 5.6 9.4 A/A/A -13 35 2.9 5.8 Total 537
Slide 25: Change in Consumer Sales and EBIT Split
Change in Consumer Sales and EBIT* Split Eastern Europe + Latin America + A/A/A 49% 46% Increasing sales 44% contribution from Eastern Europe, Latin America and 25% Asia/Africa/Australia. 21% 21% Sales growth drives higher operating profit in these 2010 2011 2012 regions. Share of global Consume
Slide 26: Operating Profit in A/A/A has Improved Significantly
Operating Profit in A/A/A has Improved Significantly EBIT* in mill. € 35 As planned, reduced operating losses in China are the main reason for increased profits in Asia/Africa/Australia. -13 2011 2012 * Excluding special factors. Beiersdorf Financial Analyst Meeting March 5, 2013 | 26
Slide 27: Working Capital Improved - Consumer
Working Capital Improved - Consumer Working Capital (WoC) as % of sales (12 month average) 13.5% 12.5% 11.9% 2010 2011 2012 Strong improvement of WoC since 2010 despite simultaneous sales increase. Beiersdorf Financial Analyst Meeting March 5, 2013 | 27
Slide 28: Key Figures – tesa
Key Figures – tesa Jan. – Dec. Jan. – Dec. Change 2011 2012 nominal / like-for-like mill. € mill. € in % Sales 937 992 +5.8 +3.6 EBIT 109 129 EBIT Margin 11.6% 13.0% Beiersdorf Financial Analyst Meeting March 5, 2013 | 28
Slide 29: tesa Business in 2012
tesa Business in 2012 Significant improvement in sales and operating EBIT margin. tesa drives sales with system solutions for industry. Innovation is the key success factor and growth driver. Each year, patent protection is obtained for some 70 innovations. 437 employees work at the compan
Slide 30: New tesa Headquarters “Hamburg Airport”
New tesa Headquarters “Hamburg Airport” €160m investment - the largest project in tesa’s history. 8.6-hectare plot will house new tesa HQ and research and technology center. Buildings custom-built for tesa’s business model. As of 2015, 850 tesa employees will relocate to the new site. Beiers
Slide 31: Employees per Business Segment
Employees per Business Segment Dec. 31, Dec. 31, Change 2011 2012 in % Consumer 13,871 12,811 -7.6 tesa 3,795 3,794 0.0 Total Group 17,666 16,605 -6.0 Regional focus allows for a more efficient business organization. Positive impact on fixed costs in Consumer business. Realignment to be comple
Slide 32: Agenda
Agenda Full Year Results 2012: Beiersdorf is on track Blue Agenda: First Successes Financials Outlook 2013 Beiersdorf Financial Analyst Meeting March 5, 2013 | 32
Slide 33: Outlook 2013
Outlook 2013 Sales development on a like-for-like basis Profit development on an operative basis Consumer Sales growth faster than market. Increase of EBIT margin vs. 2012. Total Group Sales growth faster than market. Increase of EBIT margin vs. 2012. tesa Increase of PAT margin vs. 2012.
Slide 34: Questions and Answers
Financial Analyst Meeting FY 2012 Questions and Answers Beiersdorf Financial Analyst Meeting March 5, 2013 | 34
Slide 35: Appendix
Financial Analyst Meeting FY 2012 Appendix Beiersdorf Financial Analyst Meeting March 5, 2013 | 35
Slide 36: Balance Sheet
Balance Sheet Dec. 31, Dec. 31, Dec. 31, Dec. 31, Assets 2011 2012 Liabilities 2011 2012 mill. € mill. € mill. € mill. € Intangible assets 172 185 Equity attributable to equity holders of 3,002 3,275 Property, plant and equipment 635 685 Beiersdorf AG Non-current financial assets/securities 686 712
Slide 37: How to Contact Investor Relations
How to Contact Investor Relations Beiersdorf Website www.Beiersdorf.com IR-Hotline Tel: +49 (0) 40 4909 5000 Fax: +49 (0) 40 4909 18 5000 Email: Investor.Relations@Beiersdorf.com Beiersdorf Financial Analyst Meeting March 5, 2013 | 37