Vend Marketplaces Asa · OSL:VEND
Vend Marketplaces Asa — Schibsted — Investor Day (2008)
33 slides from Vend Marketplaces Asa's investor day presentation, 2008
Slide 1: The Mediahouse Aftonbladet into the future
The Mediahouse Aftonbladet into the future Carl Gyllfors, CEO Aftonbladet
Slide 2: Our history
2008 2005 Our history 2002 2003 2000 1996 1993 1994 1830
Slide 3: Our strategy
CONTENT TRAFFIC PRINT WEB GROWTH MEDIA Our strategy RBS
Slide 4: Capital Markets Day Barcelona 08
Trafikweel eat oo So aN cue. “Nya flygrader — mot Georgien Capital Markets MOTESPLATSEN. s: D ay Hhitta Karieken px rater Barcelona 08 CHIBSTED
Slide 5: Group Companies (2008 Jan-June)
Group Companies, (2008 JAN - JUNE) Revenues Growthrate Margin Outlook (Msek) 1.057 7% 13% Good 197 40% 36% V. Good 208 33% 61% V. Good 32 13% 42% Good Note: Blocket & BytBil sold to SCM july 2008
Slide 6: Group Companies (2008 Jan-June)
Group Companies, (2008 JAN - JUNE) Turnover Growth rate Margin Outlook 102 104% 0 V. Good 33 0% 17% Good Prisjakt 13 102% 35% V. Good
Slide 7: How to keep the profit in a declining market?
THE KEY TO SUCCES FOR AFTONBLADET PRINT • HOW TO KEEP THE PROFIT IN A DECLINING MARKET?
Slide 8: Circulation trend, Newspapers
Circulation trend, Newspapers 1 400 000 1 200 000 1 000 000 800 000 600 000 400 000 200 000 0 06 07 03 04 05 01 02 99 00 96 97 98 93 94 95 90 91 92 20 20 20 20 20 20 20 19 19 19 20 19 19 19 19 19 19 19
Slide 9: Gap, Aftonbladet vs. Expressen/GT/Kvp
Gap, Aftonbladet vs. Expressen/GT/Kvp 120 000 100 000 80 000 60 000 40 000 20 000 0 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 -20 000 -40 000 -60 000
Slide 10: Main reasons for declining circulation
Main reasons for declining circulation 1. Declining number of retailers selling Aftonbladet. Structural change (20% down since 2003) 2. The total media competition – internet, mobile etc. How do we fight it? 1. Product development; supplements, new products 2. New Price strategies – ”underpriced pro
Slide 11: Trend: Circulation revenue vs. circulation
Trend: Circulation revenue vs. circulation 140 130 120 110 100 Revenues Circulation 90 80 70 60 2000 2001 2002 2003 2004 2005 2006 2007 2008
Slide 12: Last week in July 1999
Last week in July 1999 10:- 10:- 10:- 10:- 10:- 10:- 10:- 0: - 0: - 0: - 0: - 0: - 0: - 0: - 70:-
Slide 13: Last week in July 2004
Last week in July 2004 8: - 8: - 8: - 8: - 8: - 8: - 8: - 5: - 5: - 5: - 5: - 5: - 5: - 5: - 91:-
Slide 14: Last week in July 2008
Last week in July 2008 10:- 10:- 10:- 10:- 10:- 10:- 10:- 15:- 59:- 5: - 59:- 10:- 10:- 10:- 248:- 10:-
Slide 15: Trend revenue - Evening paper
Trend revenue - Evening paper 1 400 000 1 200 000 1 000 000 Head newspaper 800 000 Appendix 600 000 Advertising revenues Suplement products 400 000 200 000 0 2000 2001 2002 2003 2004 2005 2006 2007 2008
Slide 16: Diversified revenues - Evening paper
Diversified revenues - Evening paper 100% 4% 6% 90% 19% 17% 17% 19% 23% 25% 26% 24% 23% 80% 17% 15% 14% 16% 70% 13% 14% 14% 13% 14% Supplement products 60% Advertising revenues 50% Enclosures 40% 67% 68% 67% Head newspaper 65% 64% 30% 61% 60% 59% 57% 20% 10% 0% 2000 2001 2002 2003 2004 2005 2006 200
Slide 17: Cost side - future
Cost side - future • Expensive to develop new editorial products. But we must! • Cost improvements mainly due to synergies between media platforms. Good potential
Slide 18: Future of the business model – Aftonbladet Print paper
Future of the business model – Aftonbladet Print paper Price strategy Circulation decline Product Fewer retailers development Circulation decline Collaboration on Media competition cost media platforms Proof: 2008 EBITA better than 2007
Slide 19: Record quarter for Aftonbladet Nya Medier
Online newspapers Record quarter for Aftonbladet Nya Medier Revenue/EBITA EBITA margin SEK million Percent • 51% total revenue growth 120 100% • Healthy market growth combined 100 80% with increased market share 80 • Revenue growth supported by 60% football event Euro 2008 60 • EBITA of SEK 42 milli
Slide 20: The key to success for Aftonbladet online?
THE KEY TO SUCCES FOR AFTONBLADET ONLINE? • HOW TO KEEP THE POSITION AND SECURE CONTINUED GROWTH?
Slide 21: Advertising
Advertising 2005 2006 2007 2008 300 200 Mkr 100 0 1 4 7 10 13 16 19 22 25 28 31 34 37 40 43 46 49
Slide 22: www.aftonbladet.se August 2008
‘ www.aftonbladet.se August 2008 7:- / month 298:- / 19:- / 3 month month 50:- 50:- 50:-
Slide 23: Revenue by business area
Revenue by business area Traffic and revenue, Aftonbladet New Media 1,00 Visits Revenue (SEK) Revenue by visit (SEK) 1 000 000 000 800 000 000 600 000 000 0,50 400 000 000 0,28 0,30 0,23 0,20 0,21 200 000 000 0 0,00 Year 2003 Year 2004 Year 2005 Year 2006 Year 2007
Slide 24: Traffic and revenue
Traffic and revenue Revenue by business Aftonbladet New Media 2003 - 2008 300 000 000 Other 250 000 000 Web-TV Pay services Sales dep. 200 000 000 150 000 000 100 000 000 50 000 000 0 Year 2003 Year 2004 Year 2005 Year 2006 Year 2007
Slide 25: Web TV
Web TV e @ee0 A)CHIBSTED
Slide 26: Web TV
Web TV Unique web readers, section a week 1 200 000 1 000 000 800 000 600 000 400 000 200 000 0 em -06 8 07 6 7 m 7 m 8 6 7 8 m 06 m 07 m 07 m 08 -0 ja r - 0 ja r -0 -0 -0 -0 -0 -0 i- - - i- i- i li s s aj aj aj no ber no ber ul ul ar ar be be ju ar ar m j j nu nu em ve ve pt pt se se 716 000 unique
Slide 27: Web TV
Web TV Unique web readers, section a day 300 000 250 000 200 000 150 000 100 000 50 000 0 6 8 6 7 7 8 08 07 06 07 8 7 07 06 -0 -0 -0 -0 -0 -0 -0 -0 i- i- r- r- r- r- li li li aj aj aj s s ar ar be be be be ju ju ju ar ar m m m nu nu m m em em m m ja ja ve ve pt pt no no se se 141 000 unique web read
Slide 28: Mobile market
Mobile market CHIBSTED
Slide 29: Content in mobile – top 10
Se na Ka st rto e ro ny tt( ch N 10% 20% 30% 40% 50% 60% 70% 80% 90% 0% v yh gb et er es ) kr 81% N iv yh ni et ng er ar (S 59% PO Tr R af T) ik ra 58% pp or te R r es 57% ul V ta tb de rs r (S 54% R PO r li g R bi T) ld 43% TV /T -g V- kl uid ip e p( N 41% yh Pr et is er j ) m 35% La f dd re ls a e
Slide 30: Our market share
Our market share 52% of aftonbladet- mobile users is online every week. Share of users "surfing" at least once a week 60 % 52 % 50 % 40 % 30 % 30 % 25 % 19 % 20 % 15 % 9% 10 % 0% Aftonbladet Expressen SVT SR DI TV4 Source: Survey made byNMA for Aftonbladet Nya Medier, June 2008, 1000 IP 15 – 45 år
Slide 31: Traffic trend Aftonbladet Mobile 2008
Traffic trend Aftonbladet Mobile 2008 Unique visitors at mobil.aftonbladet.se 150 000 125 000 100 000 75 000 50 000 vecka 1 vecka 2 vecka 3 vecka 4 vecka 5 vecka 6 vecka 7 vecka 8 vecka 9 vecka 10 vecka 11 vecka 12 vecka 13 vecka 14 vecka 15 vecka 16 vecka 17 vecka 18 vecka 19 vecka 20 vecka 21 veck
Slide 32: 2008 Q3–Q4 Mobile Collaboration
CONTENT TRAFFIC PRINT WEB GROWTH MEDIA 2008 Q3 –Q4 Mobile Collaboration RBS
Slide 33: Capital Markets Day Barcelona
Capital Markets Day Barcelona 08 ScHIBSTED