Anheuser-busch Inbev Sa/nv · EURONEXT:ABI

Anheuser-busch Inbev Sa/nv — Investor Day (2019)

52 slides from Anheuser-busch Inbev Sa/nv's investor day presentation, 2019

  1. Slide 1: Anheuser-Busch InBev Investor Seminar 2019

    Anheuser-Busch InBev Investor Seminar 2019 ABInBev

  2. Slide 2: Legal Disclaimer

    Legal Disclaimer Certain statements contained in these presentations that are not statements of historical fact constitute forward-looking statements, notwithstanding that such statements are not specifically identified. In addition, certain statements may be contained in the future filings of the C

  3. Slide 3: Classic Lager Immersion Booth Core & Core +

    CLASSIC LAGER Immersion Booth Core & Core +

  4. Slide 4: Slide 4

  5. Slide 5: Ricardo Marques

    Ricardo Marques VP Core & Value Brands Hometown: Lisbon, Portugal Time at ABI: 13 years Favorite Beer:

  6. Slide 6: Priorities: Stabilize Share of Mainstream

    5 PRIORITIES 1 EXPAND CORE PLUS 2 LEAD & DEVELOP SUPER PREMIUM 3 DISRUPT PREMIUM 4 STABILIZE SHARE OF MAINSTREAM 5 CAPTURE GROWTH BEYOND BEER

  7. Slide 7: Budweiser is the ultimate champion for beer

    AS THE GREAT AMERICAN LAGER, BUDWEISER IS THE ULTIMATE CHAMPION FOR BEER

  8. Slide 8: We have three clear missions

    WE HAVE THREE CLEAR MISSIONS 1.DRIVE QUALITY 2.RECRUITMENT 3.PREMIUMIZE PERCEPTIONS THROUGH THROUGH BY HUMANIZING CULTURAL BUDWEISER OUR BRAND RELEVANCE EXTENSIONS

  9. Slide 9: Mission 1: Drive quality perceptions by humanizing our brand

    WE HAVE THREE CLEAR MISSIONS 1.DRIVE QUALITY PERCEPTIONS BY HUMANIZING OUR BRAND

  10. Slide 10: Slide 10

  11. Slide 11: Consideration and Worth: Millard Brown Brand Health

    Consideration 4 R3M Change vs LY 3,5 3 2,5 2 1,5 1 0,5 0 -0,5 -1 -1,5 2016 2017 2018 2019 Worth R3M Change vs LY 8 6 4 2 0 -2 -4 -6 -8 2016 2017 2018 2019 MILLARD BROWN BRAND HEALTH

  12. Slide 12: This Bud's for a better tomorrow

    THIS BUD’S FOR A BETTER TOMORROW CP; Bua G sig 4 sda ag? 4

  13. Slide 13: Mission 2: Recruitment through cultural relevance

    WE HAVE THREE CLEAR MISSIONS 2.RECRUITMENT THROUGH CULTURAL RELEVANCE

  14. Slide 14: Slide 14

  15. Slide 15: Earned media and age 21-25 consideration

    23.3 Million USD in EARNED MEDIA #1 SHARE OF SOCIAL CONVERSATION YTD APRIL AGE 21-25 CONSIDERATION +1.43 -3.69 2018 2019 YTD

  16. Slide 16: Mission 3: Premiumize through Budweiser extensions

    WE HAVE THREE CLEAR MISSIONS 3.PREMIUMIZE THROUGH BUDWEISER EXTENSIONS

  17. Slide 17: Top 10 share gainer

    TOP 10 SHARE GAINER

  18. Slide 18: Slide 18

  19. Slide 19: Budweiser Reserve penetration and brand halo

    POSITIVE BRAND HALO Aware of Reserve PENETRATION 24.7% BUDWEISER Not Aware of Reserve 16.6% SOLD AT A PREMIUM Budweiser Reserve Series PRICE INDEX 115 115 100 SOURCING FROM CORE+ BRANDS INTERACTION +217 INDEX Light & Traditional

  20. Slide 20: We have three clear missions

    WE HAVE THREE CLEAR MISSIONS 1.DRIVE QUALITY 2.RECRUITMENT 3.PREMIUMIZE PERCEPTIONS THROUGH THROUGH BY HUMANIZING CULTURAL BUDWEISER OUR BRAND RELEVANCE EXTENSIONS

  21. Slide 21: We are making significant progress

    WE ARE MAKING SIGNIFICANT PROGRESS

  22. Slide 22: Share of innovation and top ten share gainer

    5 #3 10 QUARTERS SHARE OF TOP TEN OF IMPROVED SHARE OF SEGMENT INNOVATION SHARE GAINER #1 MICH ULTRA -0.1 0.0 0.1 0.0 -0.2 #1 MU PURE GOLD #6 MU PURE GOLD #2 NATURDAYS #7 NATTY DADDY -0.3 #3 RESERVE #9 NATURAL LIGHT -0.4 #10 RESERVE 3Q17 4Q17 1Q18 2Q18 3Q18 4Q18 1Q19 BIR IRI MAR 13W IRI MAR 13W

  23. Slide 23: This Bud's for you

    THIS BUD’S FOR YOU

  24. Slide 24: National Parks limited edition aluminum bottles

    NATIONAL PARKS LIMITED EDITION ALUMINUM BOTTLES

  25. Slide 25: Slide 25

  26. Slide 26: Slide 26

  27. Slide 27: Slide 27

  28. Slide 28: Slide 28

  29. Slide 29: Slide 29

  30. Slide 30: Slide 30

  31. Slide 31: Slide 31

  32. Slide 32: Slide 32

  33. Slide 33: This Bud's for

    * A HIS BUD’S FOR

  34. Slide 34: BL IBEe

    d BL IBEe

  35. Slide 35: = Glucdeir. Bobcnicons 100"

    —<4e = Glucdeir. Bobcnicons 7 100" EVOY RESPONSIBLY = 2s ANWR BUCK EWE CER ts WD Budweiser d BL IBEe

  36. Slide 36: BL IBEe

    > BL IBEe

  37. Slide 37: This Bud's for

    THIS - — *BUD’S ~ sFOR JACKIE” * = +* — te. BL IBEe

  38. Slide 38: BL IBEe

    d BL IBEe

  39. Slide 39: Introducing the Budweiser Discovery Reserve

    INTRODUCING THE BUDWEISER DISCOVERY RESERVE Bag —

  40. Slide 40: Budweiser Discovery Reserve American Red Lager

    BUDWEISER DISCOVERY RESERVE AMERICAN RED LAGER 1 CASE = $1 DONATION cio onrMoeaMERE TOFOLDSOFHONOR ne ton uname

  41. Slide 41: Slide 41

  42. Slide 42: Slide 42

  43. Slide 43: Discovery Reserve American Red Lager

    SCOVERY RESER\ SCOVERY RESERY SCOVERY RESER\ WERICAN RED LAG WERICAN RED LAGE VWERICAN RED LAG

  44. Slide 44: Slide 44

  45. Slide 45: TN, ae, AARP pes cae, APTA ee,

    TN, ae, AARP pes cae, APTA ee, vi BY er cian = E TTLES

  46. Slide 46: Slide 46

  47. Slide 47: Slide 47

  48. Slide 48: Black Lager

    ~~ BLACK LAGER Introducing the Baducisar Resorvs Celletion Black Lager, a specially lagen aged to poofection om Sex Yar Jim Beam Bourbon Barrel Raves and brewed with tasted colon, om cay avoma wath of and chelate notes, and a dlcculy smceth fi | — i a we Teoo-~Rewo barley for a flavorfe caramel nye

  49. Slide 49: Black Lager Reserve Collection

    BLACK LAGER BLACK LAGER BLACK LAGER BLACK LAGER BLACK LAGER BLACK LAGER BLACK LAGER SS JMBEAye SYM BEA MBEAN Bea iM Beaye eM BEAy> = JM BEAy> SMa” SLA a” SLA” SLA.” SLA.” SLA a” SLA” SREBERVE COLLECTION RESERVE COLLECTION = RESERVE COLLECTION © SREBERVE COLLECTION] RESERVE COLLECTIONS RESERVE COLLEC

  50. Slide 50: Black Lager

    BLACK LAGER ~

  51. Slide 51: Slide 51

  52. Slide 52: Slide 52

Anheuser-Busch InBev — Investor Day (2019) on 6ix