Unilever Plc · LSE:ULVR
Unilever — Investor Presentation (September 2021)
28 slides from Unilever's investor presentation, Sep 28, 2021
Slide 1: Unilever China Presentation for Investors
Unilever China Presentation for Investors Rohit Jawa EVP North Asia 28th September 2021 1
Slide 2: Safe harbour statement
Safe harbour statement This presentation may contain forward-looking statements, including ‘forward-looking statements’ within the meaning of the United States Private Securities Litigation Reform Act of 1995. Words such as ‘will’, ‘aim’, ‘expects’, ‘anticipates’, ‘intends’, ‘looks’, ‘believes’, ‘vi
Slide 3: Key messages
Key messages • Winning in China is a strategic priority for Unilever • China is the 3rd biggest business in Unilever with strong future growth potential • Unilever China has delivered consistent and profitable growth in the past 5 years • We are coming out stronger through the pandemic: more competi
Slide 4: Agenda
Agenda 01. 02. 03. Consumer Trends Unilever China Growth Priorities 4
Slide 5: Agenda: Consumer Trends
Agenda 01. 02. 03. Consumer Trends Unilever China Growth Priorities 5
Slide 6: China: Best consumer story
China: Best consumer story China contributes more than Category spending per capita 1/3 global GDP growth shows further growth potential 10% 5% 0% 2000 2010 Shampoo Laundry World China US JP CN 2020 * GDP growth percentage from IMF, International Monetary Fund 6 * *Category spending per capita from
Slide 7: Two-Speed Chinese Consumers
Two-Speed Chinese Consumers High Speed China • Top cities • Pressure to compete • Upgradation Normal Speed China • Lower tier cities • Family centric • Value for money 7
Slide 8: Tailwind segments
Tailwind segments Trends continue New trends after pandemic Hygiene Lower Tier Cities Clean Living In-home Foods E-Everything Covid Cocooning Health & Wellbeing Upgradation Protective measures 8
Slide 9: Agenda: Unilever China
Agenda 01. 02. 03. Consumer Trends Unilever China Growth Priorities 9
Slide 10: China for China: Be the best local company with global leverage
Unilever China – China for China Be the best local company with global leverage Design for China Decide in China 100% of formulations designed or Key decision makers based in China adapted for China Move at Be fully digital China speed in China 75% of innovations launch 80% of investments on digital
Slide 11: Consistent and profitable growth
Unilever China – Consistent and profitable growth 10% UOM % CAGR +9% €3bn CAGR +5% Turnover € 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 annualized 11
Slide 12: Come out stronger
Unilever China – Come out stronger Winning share 2020 Jul MAT 2021 Jul MAT Online Offline Online Offline Hair Care Skin Cleansing Body Care N/A N/A Fabric Cleaning Fabric Enhancer 12 * Online market share from Yimian, Offline market share from Nielsen
Slide 13: Strong brand portfolio
Unilever China – Strong brand portfolio 65% of business where Unilever is a top 3 player Foods & Refreshment Beauty & Personal Care 10 Billion-CNY Brands Home Care 80% of households reached by Unilever brands 13 * Household penetration from Kantar, 2021 Q2 updated.
Slide 14: World class capability
Unilever China – World class capability Manufacturing Scale Deep Distribution ⚫ 4 major sourcing hubs ⚫ 70% of categories grow ⚫ 1 smart logistic campus share in lower tier cities ⚫ “Carbon neutral” for South hub 2015 2021 August Number of Distributors Global R&D Centre Digital Infrastructure ⚫ 100+
Slide 15: Locally-led, agile organization
Unilever China – Locally-led, agile organization Diverse and Inclusive Develop eB2B Strong Employer Brand Agile Organization Local Leadership business platforms ⚫ 99% local talent ⚫ No.1 Employer of Choice ⚫ 50/50 gender balance for 4 consecutive years GROW Business Units POWER Capability Hubs Stand
Slide 16: Agenda: Growth Priorities
Agenda 01. 02. 03. Consumer Trends Unilever China Growth Priorities 16
Slide 17: Growth Priorities
Unilever China – Growth Priorities Grow core brand Futurefit Future fitportfolio portfolio Go where people go penetration …… Key Key enablers Enablers Digitalization Digital Marketing Fuel Fuelfor for Growth growth Agile Fit Future Organization Organization 17
Slide 18: Growth Priorities
Unilever China – Growth Priorities Grow core brand Futurefit Future fitportfolio portfolio Go where people go penetration …… Key Key enablers Enablers Digital Marketing Fuel Digitalization Fuelfor for Growth growth Agile Fit Future Organization Organization 18
Slide 19: Growth Priorities – Grow core brand penetration
Growth Priorities – Grow core brand penetration 85% of business growing penetration Brand Power Masterbrand Leverage Operational Excellence Online: More customers Offline: Personalized service Clear Dove Knorr Brand Purpose Bath and Body Digital Selling 19 * Penetration growth from Kantar consumer p
Slide 20: Growth Priorities
Unilever China – Growth Priorities Grow core brand Futurefit Future fitportfolio portfolio Go where people go penetration …… Key Key enablers Enablers Digital Marketing Fuel Digitalization Fuelfor for Growth growth Agile Fit Future Organization Organization 20
Slide 21: Growth Priorities – Transform into premium segments
Growth Priorities – Transform into premium segments 50% of business in premium tier. 70% growth contribution. Digitally powered innovation Digital marketing & amplification Social listening Digital Speed to ⚫ Precision marketing to reach analysis prototyping Market ⚫ Influencers to engage and conver
Slide 22: Growth Priorities – Transform into tailwind segments
Growth Priorities – Transform into tailwind segments New segments in total reach 1 billion CNY scale. 3X growth. Hygiene In-home Foods Health & Wellbeing Premium Laundry Premium Beauty 22
Slide 23: Growth Priorities
Unilever China – Growth Priorities Grow core brand Futurefit Future fitportfolio portfolio Go where people go penetration …… Key Key enablers Enablers Digital Marketing Fuel Digitalization Fuelfor for Growth growth Agile Fit Future Organization Organization 23
Slide 24: Go where people go: Go digital
Go where people go: Go digital Digital commerce €1.3 billion. 40% of business Joint business plan Content to convert Design for channel ⚫ Perfect Stores Tiktok Own search key words ⚫ Short videos Visible product superiority PDD ⚫ Livestreaming Top influencers O2O ⚫ Membership Regime sample 24 * Digi
Slide 25: Go where people go: Go deep
Go where people go: Go deep Prioritize for Organize for Execute for top city clusters city cluster ownership deeper better distribution • 57% of population • One city cluster manager • More stores • 80% of offline business • End to end responsibility New customers to expand C/D cities. • Better stor
Slide 26: Growth Priorities
Unilever China – Growth Priorities Grow core brand Futurefit Future fitportfolio portfolio Go where people go penetration …… Key Key enablers Enablers Digital Marketing Fuel Digitalization Fuelfor for Growth growth Agile Fit Future Organization Organization 26
Slide 27: Key messages
Key messages • Winning in China is a strategic priority for Unilever • China is the 3rd biggest business in Unilever with strong future growth potential • Unilever China has delivered consistent and profitable growth in the past 5 years • We are coming out stronger through the pandemic: more competi
Slide 28: Q&A Unilever China deep dive webcast
Q&A Unilever China deep dive webcast 28th September 2021 28