Douglas Ag · XETR:DOU

Douglas — Investor Presentation (June 2024)

70 slides from Douglas's investor presentation, Jun 7, 2024

  1. Slide 1: Investor Presentation June 2024

    INVESTOR PRESENTATION June 2024

  2. Slide 2: Content

    CONTENT 01 DOUGLAS AT A GLANCE 3 02 BUSINESS MODEL AND STRATEGY 7 03 Q2 FINANCIALS 37 04 APPENDIX 51 2

  3. Slide 3: DOUGLAS at a Glance

    DOUGLAS AT A GLANCE 3

  4. Slide 4: #1 Omnichannel Premium Beauty Destination in Europe

    #1 OMNICHANNEL PREMIUM BEAUTY DESTINATION IN EUROPE KEY STATS FY 2022/23 DOUGLAS GROUP LEADING PRESENCE EUROPEAN MARKET LEADER − Omnichannel operations in 22 European countries Sales (net) by channel2 Sales (net) by segment2 − 99% Brand awareness1 4% 1% 29% 22% E-Com Total − €4.1bn Sales (net)2 14%

  5. Slide 5: The DOUGLAS Equity Story (1/2)

    THE DOUGLAS EQUITY STORY (1/2) 1 2 3 4 Structurally growing and highly #1 omnichannel premium beauty Winning omnichannel ecosystem Offering the most relevant and resilient premium beauty category destination in Europe2 proposition delivering enhanced distinctive range of brands with a profitable eco

  6. Slide 6: The DOUGLAS Equity Story (2/2)

    THE DOUGLAS EQUITY STORY (2/2) 5 6 7 8 Unique data insights driving growth Attractive combination of scale, Clearly-defined LET IT BLOOM Management team with clear strategy and efficient customer activation and revenue growth, high margins strategy to accelerate growth and strong execution track rec

  7. Slide 7: Growing and Resilient Premium Beauty Market

    I N V E S T M E N T H I G H L I G H T S GROWING AND RESILIENT PREMIUM BEAUTY MARKET 7

  8. Slide 8: Structurally Growing and Highly Resilient Beauty Category Through the Cycle

    1 Growing and resilient premium beauty market STRUCTURALLY GROWING AND HIGHLY RESILIENT BEAUTY CATEGORY THROUGH THE CYCLE EUROPEAN MARKETS OVER TIME GFC COVID 11% DOUGLAS YoY sales (net) growth 7% in FY 2008/09: +1.7% % Sales (net) growth (YoY) 3% -1% (1)% (16)% -5% (18)% -9% 2005 2006 2007 2008 200

  9. Slide 9: DOUGLAS Operates in the Premium Beauty Market with Selective Assortment

    1 Growing and resilient premium beauty market DOUGLAS OPERATES IN THE PREMIUM BEAUTY MARKET WITH SELECTIVE ASSORTMENT EUROPEAN PREMIUM BEAUTY MARKET IS DOUGLAS CATEGORY FOCUS AND ASSORTMENT STRUCTURALLY GROWING STRUCTURE +5.4% Market size (€bn)1, 2 +4.9% CAGR CAGR 24.2 HAIR CARE ACCESSORIES 18.6 15.

  10. Slide 10: The Right Sector – Focus on Premium and Luxury Beauty Segments

    1 Growing and resilient premium beauty market THE RIGHT SECTOR – FOCUS ON PREMIUM AND LUXURY BEAUTY SEGMENTS BRAND SEGMENTATION OVERVIEW1 Luxury / Niche Selective Premium2 Brands Masstige3 Mass Mass Brands Source: OC&C analysis (2023) Note: Example logos (not exhaustive) 1) Brand segmentation to ill

  11. Slide 11: Selective Distribution Creates High Entry Barriers for Premium Beauty

    1 Growing and resilient premium beauty market SELECTIVE DISTRIBUTION CREATES HIGH ENTRY BARRIERS FOR PREMIUM BEAUTY HIGH MARGINS ACROSS THE BEAUTY SELECTIVE DISTRIBUTION FRAMEWORK VALUE CHAIN Manufacturers % Gross margin1 Selected brands Access to beauty Testing and education customers opportunity 7

  12. Slide 12: #1 Omnichannel Premium Beauty Destination

    I N V E S T M E N T H I G H L I G H T S #1 OMNICHANNEL PREMIUM BEAUTY DESTINATION 12

  13. Slide 13: DOUGLAS Leading #1 Omnichannel Premium Beauty Destination in Europe

    2 #1 omnichannel premium beauty destination DOUGLAS LEADING #1 OMNICHANNEL PREMIUM BEAUTY DESTINATION IN EUROPE PREMIUM BEAUTY SALES BY PLAYER1 2 ~€2,600m ~€1,400m ~€600m ~€600m ~€400m ~€300m ~€220m ~€210m ~€200m ~€100m 3 Market ~22% ~12% ~5% ~4% ~4% ~3% ~2% ~1-2% ~1-2% ~0.5-1% share4 Omni- channel

  14. Slide 14: Most International Omnichannel Footprint in European Premium Beauty Market

    2 #1 omnichannel premium beauty destination DOUGLAS HAS THE MOST INTERNATIONAL OMNICHANNEL FOOTPRINT IN THE EUROPEAN PREMIUM BEAUTY MARKET ILLUSTRATIVE OVERVIEW OF EUROPEAN RETAIL BEAUTY MARKET1 ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓

  15. Slide 15: Go-To Premium Beauty Destination for All Generations

    2 #1 omnichannel premium beauty destination DOUGLAS IS THE GO-TO PREMIUM BEAUTY DESTINATION FOR ALL GENERATIONS D O U G L A S B E A U T Y C A R D M E M B E R S A G E D I S T R I B U T I O N I N C O M P A R I S O N T O G E O G R A P H I C A G E D I S T R I B U T I O N 1,2,3 Reference ~16%3 ~18%3 ~34%

  16. Slide 16: Winning Omnichannel Ecosystem

    I N V E S T M E N T H I G H L I G H T S WINNING OMNICHANNEL ECOSYSTEM 16

  17. Slide 17: Omnichannel Is the Winning Model in Beauty

    3 Winning omnichannel ecosystem OMNICHANNEL IS THE WINNING MODEL IN BEAUTY: OMNICHANNEL CUSTOMERS SPEND MORE AND MORE OFTEN STORES CONTINUE TO PLAY A ROLE IN >80% OMNICHANNEL CUSTOMERS SPEND MORE AND MORE OF CUSTOMER JOURNEYS OFTEN THAN SINGLE CHANNEL CUSTOMERS % of premium purchases by channel used

  18. Slide 18: Seamless Omnichannel Ecosystem Anchored in 'Let It Bloom' Strategy

    3 Winning omnichannel ecosystem SEAMLESS OMNICHANNEL ECOSYSTEM ANCHORED IN OUR ‘LET IT BLOOM’ STRATEGY 99% ~57m Brand awareness6 DOUGLAS Group Beauty Card members1 ~123.7m ~2/3 App visits Stores offer a in FY 2022/237 paid service2 ~19.3m E-Com orders 1,850 in FY 2022/238 Stores3 ~15,000 Beauty advi

  19. Slide 19: Multi Format Strategy Based on 3 Formats

    3 Winning omnichannel ecosystem MULTI FORMAT STRATEGY BASED ON 3 FORMATS DOUGLAS IS MULTI-FORMAT – OFFERING … AND E-COM WITH CONTENT-LED AND PREMIUM, LUXURY… INNOVATIVE DIGITAL APPROACH TARGET TARGET E-Com Premium Luxury 90%1 10%1 WEBSITE APP − Most comprehensive and − Omnichannel Hyperconnector int

  20. Slide 20: Online Premium Beauty Leader with ~€1.3bn Sales and 22% CAGR

    3 Winning omnichannel ecosystem WE HAVE BECOME THE ONLINE PREMIUM BEAUTY LEADER WITH ~€1.3BN SALES AND 22% CAGR SINCE FY14/15 EVOLUTION OF DOUGLAS ONLINE CHANNEL SHARE DOUGLAS GROUP E-COM SALES (NET)1 A C R O S S M A R K E T S 3,4 (€m) (market share %) 10% 12% 14% 13% 17% 25% 39% 33% 32% % of total

  21. Slide 21: Two E-Com Focused Players Extend Market Position

    3 Winning omnichannel ecosystem IN ADDITION TO DOUGLAS/NOCIBÉ, WE OPERATE TWO E-COM FOCUSED PLAYERS TO EXTEND THE LEADING MARKET POSITION From price entry to high-end luxury Offering everyday best price to capture price sensitive Premium High-end luxury pure player bringing new and customers with le

  22. Slide 22: Seamless Integration of Offline and Online Touchpoints

    3 Winning omnichannel ecosystem SEAMLES INTEGRATION OF OFFLINE AND ONLINE TOUCHPOINTS Above the Personal App Offline touchpoints line consultation download marketing Instore Online return online order in store Beauty (Bella) App barcode service Signage of scanner for online Pick-up in Beauty Card ad

  23. Slide 23: Distinctive Brand Offering

    I N V E S T M E N T H I G H L I G H T S DISTINCTIVE BRAND OFFERING 23

  24. Slide 24: DOUGLAS Is the Partner of Choice for Brands

    4 Distinctive brand offering DOUGLAS IS THE PARTNER OF CHOICE FOR BRANDS FULFILLING ALL CUSTOMER NEEDS BRAND PARTNERS #1 beauty destination1 CUSTOMERS Strong beauty brands Seeking premium 1,850 well-maintained stores2 beauty brands Premium and selective distribution Omnichannel Omnichannel experienc

  25. Slide 25: Covers All Key Categories with Different Types of Brands and Services

    4 Distinctive brand offering DOUGLAS COVERS ALL KEY CATEGORIES WITH DIFFERENT TYPES OF BRANDS AND SERVICES Illustrative sales share1 FRAGRANCES COLOR COSMETICS SKIN CARE HAIR CARE ACCESSORIES Selective brands Exclusive brands Corporate brands Beauty-adjacent Partner Program categories Facial Botulin

  26. Slide 26: Corporate Brands: Entry Point into Premium Beauty

    4 Distinctive brand offering CORPORATE BRANDS: ENTRY POINT INTO PREMIUM BEAUTY HIGH-MARGIN FINANCIAL PROFILE X% DOUGLAS Group sales (net) share1 >20% CAGR ~€300m €265m €207m ~6.6% ~7.2% ~7.5% Democratization of premium cosmetics Capitalization of selected growth segments FY 20/21 FY 21/22 FY 22/23E

  27. Slide 27: Unique Partner Program for Premium Brands

    4 Distinctive brand offering DOUGLAS (NOCIBÉ) DEVELOPS A UNIQUE PARTNER PROGRAM FOR PREMIUM BRANDS STRATEGY & KEY BENEFITS WHERE WE ARE GEOGRAPHIC TODAY EXPANSION − Successfully scaled up Additional profit pool to monetize traffic ROLL-OUT ACROSS EUROPE partner program No inventory risk, negative WC

  28. Slide 28: Unique Customer Data Capabilities

    I N V E S T M E N T H I G H L I G H T S UNIQUE CUSTOMER DATA CAPABILITIES 28

  29. Slide 29: Largest Loyalty Card Program Leading to Higher Baskets

    5 Unique customer data capabilities DOUGLAS HAS THE LARGEST LOYALTY CARD PROGRAM – LEADING TO HIGHER BASKETS OF BEAUTY CARD CUSTOMERS Ø ITEMS PER Ø BASKET SIZE BASKET4 PER ORDER4 BEAUTY CARD FY 22/23A (in #) FY 22/23A (LOYALTY PROGRAM) Germany Germany Beauty Card members of DOUGLAS vs. selected beau

  30. Slide 30: Strong Cohort Development with Growing Recurring Revenues

    5 Unique customer data capabilities STRONG COHORT DEVELOPMENT WITH GROWING RECURRING REVENUES COHORT1 DEVELOPMENT Beauty Card Recurring revenue base is 62% 58% 68% 75% 77% 75% 74% Sales (net) (%) expanded each year by ~96% Cohort ✓ additional revenues from a COVID-affected RETENTION 2 new cohort yea

  31. Slide 31: Retail Media Is an Incremental Profit Pool

    5 Unique customer data capabilities RETAIL MEDIA IS AN INCREMENTAL PROFIT POOL BASED ON A B2B MEDIA SERVICES MODEL TO SERVE ENTIRE FUNNEL GROWTH DRIVERS INFUSED BY 1st PARTY DATA New sales channels Widening offer to margin-enhancing data onsite offsite onsite & offsite onsite onsite collaborations o

  32. Slide 32: Let It Bloom

    I N V E S T M E N T H I G H L I G H T S LET IT BLOOM 32

  33. Slide 33: Strategic Initiatives to Build a Seamless Omnichannel Ecosystem

    7 LET IT BLOOM STRATEGIC INITIATIVES TO BUILD A SEAMLESS OMNICHANNEL ECOSYSTEM Deliver most Be the #1 BEAUTY Offer most relevant Build focused customer friendly DESTINATION and distinctive and efficient OMNICHANNEL in all our markets RANGE OF BRANDS OPERATING MODEL experience BRAND CATEGORY OMNICHAN

  34. Slide 34: Store Network Development Program in Place

    7 LET IT BLOOM A STORE NETWORK DEVELOPMENT PROGRAM IN PLACE REFURBISH EXPAND DACH & France – Refurbishment program Cumulative number of CEE as key growth region: Ongoing store Cumulative number of net Rejuvenation of network to match latest brand refurbished stores expansion accounting for ~40% of p

  35. Slide 35: Develop an Efficient Network of 6-7 OWACs

    7 LET IT BLOOM B DEVELOP AN EFFICIENT NETWORK OF 6-7 OWACS Integrate Parfumdreams warehouse Fully operational2 Currently 2 OWACs planned for CEE (location into Hamm North and South) to accommodate growth and reduce complexity Location North Moving from 2 to 1 Fully operational1 Hamm warehouse Lille

  36. Slide 36: Rolling Out Our Techstack Further

    7 LET IT BLOOM C ROLLING OUT OUR TECHSTACK FURTHER TO UNLOCK FUTURE POTENTIAL Full stack: enterprise core + digital experience + store experience 20 The latest DOUGLAS full technology stack consists of: Countries − Enterprise Core All essential systems and services to enable our retail business ( ER

  37. Slide 37: Q2 Financials

    Q2 FINANCIALS

  38. Slide 38: Q2 Successes

    Q2 SUCCESSES STRONG SALES IMPROVED ACCELERATED DEVELOPMENT PROFITABILITY DELEVERAGING Store sales (net): Adjusted EBITDA: Successful refinancing +11.9% +16.2% to €145.9m following our IPO: E-Com sales (net): Adj. EBITDA margin: leverage ratio +10.7% +0.6ppt to 15.2% now at 2.7x 38

  39. Slide 39: Further Increase in Sales and Profitability

    FURTHER INCREASE IN SALES AND PROFITABILITY Strong net sales, faster growth in adjusted EBITDA & margin NET SALES ADJUSTED EBITDA1 in m€ 958 in m€ 860 +11.5% 146 126 +16.2% +10.7% lfl 14.6% 15.2% MARGINS Q2 2022/23 Q2 2023/24 Q2 2022/23 Q2 2023/24 − Ongoing strong sales momentum as customers continu

  40. Slide 40: DACHNL Q2 2023/24

    DACHNL Q2 2023/24 Strong net sales development in both channels NET SALES ADJUSTED EBITDA1 − Net sales increase driven by +12.7% (+12.5% lfl) growth in in m€ in m€ Store business and +18.1% E- 459 Com sales +14.9% 400 − Net sales increase in Stores due to significantly higher footfall as well as hig

  41. Slide 41: France Q2 2023/24

    FRANCE Q2 2023/24 Solid net sales growth with improved EBITDA margin NET SALES ADJUSTED EBITDA1 − Net sales increase driven by +5.0% (+4.3% lfl) growth in Store in m€ in m€ business, E-Com grew by +3.3% 168 161 +4.6% − Higher footfall although lower conversion rate, slightly larger basket sizes with

  42. Slide 42: Southern Europe Q2 2023/24

    SOUTHERN EUROPE Q2 2023/24 Ongoing net sales growth in stores translated into higher adj. EBITDA NET SALES ADJUSTED EBITDA1 − Net sales increase driven by +8.7% (+9.4% lfl) growth in in m€ in m€ Stores, E-Com business 142 134 +5.9% decreased by -8.1% − Net sales increase in Stores due to significant

  43. Slide 43: Central Eastern Europe Q2 2023/24

    CENTRAL EASTERN EUROPE Q2 2023/24 Very strong net sales growth with margin impacted by increased logistic costs NET SALES ADJUSTED EBITDA1 − Net sales increase driven by +20.4% (+17.5% lfl) growth in in m€ in m€ Stores and +19.7% in E-Com 136 +20.2% − Net sales increase from 113 significantly higher

  44. Slide 44: Parfumdreams/Niche Beauty Q2 2023/24

    PARFUMDREAMS/NICHE BEAUTY Q2 2023/24 Strong net sales growth for the pure online beauty businesses NET SALES ADJUSTED EBITDA1 − Net sales increase driven by the E-Com business mainly from the in m€ in m€ DACH market in both companies 44 +19.8% − Significantly more orders and 36 higher basket sizes d

  45. Slide 45: Net Sales Growth Fueled by Omnichannel Business

    NET SALES GROWTH FUELED BY OMNICHANNEL BUSINESS Net sales Q2 2023/24 GROUP STORES E-COM in m€ in m€ in m€ − Significantly increased footfall and number of − E-Com continues to grow for the 7th consecutive 958 customers quarter 860 +11.5% − Higher basket sizes in most segments − More visits, stable c

  46. Slide 46: P&L – KPIs Significantly Improved

    P&L – KPIS SIGNIFICANTLY IMPROVED Q2 2023/24 in m€ Q2 2022/23 Q2 2023/24 ∆% Net sales 859.7 958.4 11.5% Cost of raw materials, consumables and -466.9 -513.9 -10.1% supplies and merchandise Gross profit 392.9 444.6 13.2% Main reasons: less other operating Gross profit margin 45.7% 46.4% 0.7%p income,

  47. Slide 47: DIO Stable; Focus on Store Capex

    DIO STABLE; FOCUS ON STORE CAPEX As of 31 March 2024 AVERAGE NET WORKING CAPITAL CAPEX in m€ 239 in m€ 173 +38.0% 26 +34.1% 19 Average NWC as % of 4.4% 5.5% net sales 1 31.03.2023 31.03.2024 Q2 2022/23 Q2 2023/24 − Average inventory higher to support strong business − Majority of capital expenditure

  48. Slide 48: Free Cash Flow Improved

    FREE CASH FLOW IMPROVED H1 2023/24 in m€ 494 -54 -25 418 -32 35 -54 363 Adj EBITDA CAPEX 1 Working Capital ² TAX Others ³ Adj FCF 5 EBITDA Adjustments FCF POST M&A 5 (Cash effect) 4 H1 2022/23 435 -50 -124 -17 22 266 -28 238 1 Excl. M&A-related investments (Cash Capex); 2 For details on Working Capi

  49. Slide 49: Significant Reduction in Leverage Ratio

    SIGNIFICANT REDUCTION IN LEVERAGE RATIO As of 31 March 2024 AVAILABLE LIQUIDITY in m€ 980 161 (RCF) €9.0m used or reserved for rental guarantees (PY: ADJUSTED EBITDA LTM €9.0m) TOTAL NET LEVERAGE1 in m€ 5.0 399 785 819 678 161 (RCF) 2.7 (cash) 238 (cash) Mar-23 Mar-24 Mar-23 Mar-24 Mar-23 Mar-24 Not

  50. Slide 50: New Financing Structure

    NEW FINANCING STRUCTURE In place since 15 April 2024 in m€ Volume in m€ Maturity Pricing1 RCF 350 Mar 29 E+2.25% Term Loan 800 Mar 29 E+2.75% Mar 25 Bridge facility 450 (can be extended twice by E+2.25 six months) 1 Margin grid agreed with potential for lower margin if leverage decreases further 50

  51. Slide 51: Appendix

    APPENDIX

  52. Slide 52: Adjustments to EBITDA

    ADJUSTMENTS TO EBITDA Q2 2023/24 in m€ Q2 2022/23 Q2 2023/24 Q2 2022/23 YTD Q2 2023/24 YTD Reported EBITDA 110.4 106.6 406.7 425.0 Strategic projects Consulting fees1 3.2 2.1 4.4 6.5 Restructuring costs2 5.4 1.5 7.5 0.9 PPA -0.1 -0.1 -0.2 -0.2 Release of unused provisions SOP 3 1.1 0.0 2.2 -2.7 Main

  53. Slide 53: Selected Segmental KPIs

    SELECTED SEGMENTAL KPIS Q2 2023/24 REPORTED EBITDA CAPEX In m€ Q2 2022/23 Q2 2023/24 In m€ Q2 2022/23 Q2 2023/24 1 DACHNL 70.8 83.2 DACHNL 4.8 3.6 France 30.7 31.0 France 2.1 6.1 Southern Europe 19.9 24.7 Southern Europe 2.9 4.5 Central Eastern Europe 25.5 28.5 Central Eastern Europe 2.4 5.0 PD/NB -

  54. Slide 54: Deep Dive into LFL Net Sales Development

    DEEP DIVE INTO LFL NET SALES DEVELOPMENT Quarterly overview Q2 2022/23 Q3 2022/23 Q4 2022/23 Q1 2023/24 Q2 2023/24 DACHNL 24.7% 10.8% 9.3% 7.3% 14.9% France 9.8% 4.7% 6.4% 2.8% 4.1% Southern Europe 19.8% 14.1% 4.6% 4.9% 6.1% Central Eastern Europe 31.5% 15.0% 16.7% 15.5% 17.8% PD/NB 4.5% 23.0% 37.6%

  55. Slide 55: Selected Segmental KPIs

    SELECTED SEGMENTAL KPIS H1 2023/24 REPORTED EBITDA CAPEX In m€ Q2 2022/23 YTD Q2 2023/24 YTD In m€ Q2 2022/23 YTD Q2 2023/24 YTD DACHNL 215.8 236.9 DACHNL 7.9 10.4 France 113.5 114.4 France 4.4 8.9 Southern Europe 76.2 92.5 Southern Europe 4.0 6.4 Central Eastern Europe 83.3 98.2 Central Eastern Eur

  56. Slide 56: Development of Net Working Capital

    DEVELOPMENT OF NET WORKING CAPITAL As of 31 March 2024 257 251 241 205 in m€ 149 NWC as % of X% LTM net sales 6.5% 6.2% 5.0% 3.5% 5.6% Q2 2022/23 Q3 2022/23 Q4 2022/23 Q1 2023/24 Q2 2023/24 Inventory 774.4 737.9 762.6 794.7 776.6 Trade accounts receivable 68.6 71.3 61.0 116.6 87.8 Trade accounts pay

  57. Slide 57: DACHNL H1 2023/24

    DACHNL H1 2023/24 Strong net sales development in both channels NET SALES ADJUSTED EBITDA1 − Net sales increase driven by +8.0% (+7.4% lfl) growth in Store in m€ in m€ business and +14.2% E-Com 1,147 +10.5% sales 1,038 − Net sales increase in Stores due to significantly higher footfall as well as sl

  58. Slide 58: France H1 2023/24

    FRANCE H1 2023/24 Solid net sales growth with improved EBITDA margin NET SALES ADJUSTED EBITDA1 − Net sales increase driven by +3.5% (+3.0% lfl) growth in Store in m€ in m€ business, E-Com grew by +3.9% 504 486 +3.6% − Higher footfall although lower conversion rate, higher basket sizes with higher n

  59. Slide 59: Southern Europe H1 2023/24

    SOUTHERN EUROPE H1 2023/24 Ongoing net sales growth in stores translated into higher adj. EBITDA NET SALES ADJUSTED EBITDA1 − Net sales increase driven by +8.1% (+8.2% lfl) growth in in m€ in m€ Stores, E-Com business 376 356 +5.6% decreased by -7.7% − Net sales increase in Stores due to significant

  60. Slide 60: Central Eastern Europe H1 2023/24

    CENTRAL EASTERN EUROPE H1 2023/24 Very strong net sales growth with margin impacted by increased logistic costs NET SALES ADJUSTED EBITDA1 − Net sales increase driven by +18.7% (+15.3% lfl) growth in in m€ in m€ Stores and +20.0% in E-Com 362 +19.0% − Net sales increase from 304 significantly higher

  61. Slide 61: Parfumdreams/Niche Beauty H1 2023/24

    PARFUMDREAMS/NICHE BEAUTY H1 2023/24 Strong net sales growth for the online beauty businesses NET SALES ADJUSTED EBITDA1 − Net sales increase driven by the E-Com business mainly from the in m€ in m€ DACH market and strong growth 107 in active customers +23.4% 87 − Significantly more orders and highe

  62. Slide 62: Net Sales Growth Fueled by Omnichannel Business

    NET SALES GROWTH FUELED BY OMNICHANNEL BUSINESS Net sales H1 2023/24 GROUP STORES E-COM in m€ in m€ in m€ − Significantly increased footfall and number of − E-Com continues its growth trajectory 2,514 customers 2,300 +9.3% − More visits, stable conversion rate and − Higher basket sizes in most segme

  63. Slide 63: P&L – KPIs Significantly Improved

    P&L – KPIS SIGNIFICANTLY IMPROVED H1 2023/24 in m€ Q2 2022/23 YTD Q2 2023/24 YTD ∆ % YTD Net sales 2,300.3 2,514.0 9.3% Cost of raw materials, consumables and -1,274.0 -1,375.8 -8.0% supplies and merchandise Gross profit 1,026.3 1,138.1 10.9% Main reasons: less other operating Gross profit margin 44

  64. Slide 64: Cash Flow Statement

    CASH FLOW STATEMENT H1 2023/24 In m€ Q2 2022/23 YTD Q2 2023/24 YTD Net cash flow from operating activities 285.8 415.9 Net cash flow from investing activities -47.9 -52.5 Free cash flow 237.8 363.4 Net cash flow from financing activities -246.3 190.6 Net change in cash and cash equivalents -8.5 554.

  65. Slide 65: European Beauty Market Continues to Grow in All Core Categories

    1 Growing and resilient premium beauty market EUROPEAN BEAUTY MARKET CONTINUES TO GROW IN ALL CORE CATEGORIES INDICATIVE CATEGORY SHARES OF THE EUROPEAN PREMIUM BEAUTY MARKET 1 AND PROJECTED MARKET GROWTH (CAGR 2022A-2025E) 3 % Projected market growth 5.0% 3.6% 6.9% 14.1% (CAGR 2022A- 2025E)3 55% Ca

  66. Slide 66: Strong Brand Makes DOUGLAS the Synonym for Beauty Across Europe

    2 #1 omnichannel premium beauty destination THE STRONG BRAND MAKES DOUGLAS THE SYNONYM FOR BEAUTY ACROSS EUROPE AWARENESS FUNNEL1 BRAND AWARENESS1 Select Example: Germany Premium customers only 99% 97% 98% 94% 93% Aware that Considered sells beauty Bought Bought Bought for beauty products once 2-5 t

  67. Slide 67: Largest Beauty Store Network in Europe with 1,850 Stores in 22 Countries

    3 Winning omnichannel ecosystem LARGEST BEAUTY STORE NETWORK IN EUROPE WITH 1,850 STORES IN 22 COUNTRIES STORE FOOTPRINT IN DOUGLAS GEOGRAPHIES (#)4 # of stores As of Sep-2023 1,718 132 1,850 Total owned 1,718 4 Estonia stores Franchise stores1 132 c.880 21 Latvia Total incl. 1,850 23 Lithuania fran

  68. Slide 68: Store Network Across Europe

    STORE NETWORK ACROSS EUROPE As of 31 March 2024 NUMBER OF STORES DEVELOPMENT 1,850 1,860 30 September 2023 – 31 March 2024 Store openings 24 Store closures -14 1,732 Total 10 1,718 Store openings: 4 stores in DACHNL (AT, CH), 2 in Franchise France, 4 in South Europe (IT, SI) and 132 128 13 CEE (PL,

  69. Slide 69: Contacts

    CONTACTS Stefanie Steiner Mike Weber Director Investor Relations and M&A Senior Manager Investor Relations and M&A Tel.: +49 211 16847 8594 Tel.: +49 211 16847 8197 Mail: ir@douglas.de Mail: ir@douglas.de 69

  70. Slide 70: DOUGLAS Group

    DOUGLAS GROUP

DOUGLAS Group — Investor Presentation (June 2024) on 6ix