Bajaj Consumer Care Limited · NSE:BAJAJCON
Bajaj Consumer Care — Q3 FY23 Earnings Presentation
26 slides from Bajaj Consumer Care's earnings presentation, Feb 9, 2023
Slide 1: Exchange filing cover letter: Investor Presentation
bajaj coNsuMrn cARE February 9, 2023 DCS-CRD Listing Compliance BSE Limited National Stock Exchange of India Ltd. First Floor, New Trade Wing Exchange Plaza, 5th Floor Rotunda Building, Plot No. C/1, ‘G’ Block Phiroze Jeejeebhoy Towers Bandra- Kurla Complex Dalal Street, Fort, Mumbai 400 023 Bandra
Slide 2: Investor Presentation Q3 & 9M FY23
b~~ CONSUMER CARE INVESTOR PRESENTATION Q3 & 9M FY23
Slide 3: Hair Oil Market Trends
Hair Oil Market Trends bajaj CONSUMER CARE I Value Growth % Volume Growth % Key Highlights - -- --- ---- --- ---- - -- --- ■ Urban ■ Rural ■ All India ■ Urban ■ Rural ■ All India • Hair Oil Market saw muted volumes in Q3 and MAT December over same -2.1% -1.6% period last year -4.5% -4.4% • Q3 value
Slide 4: Financial Highlights - Standalone
Financial Highlights - Standalone bajaj CONSUMER CARE Q3 FY23 v/s Q3 FY22 9M FY23 v/s 9M FY22 Gross Gross Sales Sales Margin Margin INR 225.5 Cr INR 696.8 Cr 53.0% 53.1% Y-o-Y Y-o-Y v/s v/s Flat 7.3% LY 55.4% LY 57.6% EBITDA EBITDA A&P A&P Margin Margin INR 42.5 Cr INR 129.4 Cr 15.1% 14.8 % Y-o-Y Y-
Slide 5: Sales Performance
Sales Performance bajaj CONSUMER CARE Sales (Rs. in Crore) 696.8 649.5 • Value Growth flat in Q3 FY23; 7.3% in 9M FY23 YoY 225.3 225.5 • NPD sales grew by 2.2X in Q3 FY23 and 2.7X in 9M FY23 I Q3 FY22 I Q3 FY23 9M FY22 9M FY23 • Saliency of NPD increased from 5% in 9M FY22 to 13% in 9M FY23
Slide 6: Business Highlights
Business Highlights bajaj CONSUMER CARE
Slide 7: Channel Performance Highlights
Channel Performance Highlights bajaj CONSUMER CARE General Trade Organised Trade International Business ▪ Decline in sales in Q3 FY23 ▪ Overall OT grew by 43% in Q3 ▪ Growth of 37% in Q3 FY23 YoY on over same period last year FY23 YoY; Saliency increased by Consolidated basis 1.4X over same period l
Slide 8: Sales & Marketing
SALES & MARKETING
Slide 9: ADHO New Creative
ADHO New Creative bajaj CONSUMER CARE Background: New thematic to continue with the Creative Idea of Styling Fearlessly without fear of Hair fall Objective: ▪ New celebrity as face of the brand for infusing energy into the brand ▪ Strengthen Hair fall nourishment credentials using the Clinically Pro
Slide 10: ADHO
ADHO bajaj CONSUMER CARE • Spends on Digital media are now around 20% • Consistent Media presence across the quarter • HSM SOV of 11% • Digital presence on Social Media • Increased Investment in Visibility on E-Commerce Platforms • Campaign with New Celebrity started in November
Slide 11: ADHO Digital Marketing
ADHO Digital Marketing b~aj coNsuMrn cAnE Social Media behind New ADHO Community Marketing Power of Almond Campaign Campaign Beauty Parenting Lifestyle • 1.3 crore views over Dec – Jan • 63 lac people reached out in 205 online • 3 lac people reached out with • 24 lac views on Kiara’s handle communit
Slide 12: Almond Drops Extension Portfolio – Almond + Argan and Serum
Almond Drops Extension Portfolio – Almond + Argan and Serum bajaj CONSUMER CARE ALMOND + ARGAN SERUM WITH OIL Non-Sticky Hair Oil 3 Way Damage Protection Long Lasting Frizz Control • Good Traction on E-Commerce Platforms \1." f)\\11\(jl• 3,~ 111, nc""· • Supported with both On Platform and Digital s
Slide 13: Almond Drops Moisturising Soap
Almond Drops Moisturising Soap bajaj coNsuMER CARE • Brand being supported with TV Media Campaign • Distribution drive across states aided with Trade offers across packs to increase availability and in shop visibility • Listing done in large MT chains in Q3 FY23 n• Bf u K1 • 8" B B • B H Bi• B\• B•
Slide 14: Amla & Coconut Portfolio
Amla & Coconut Portfolio bajaj CONSUMER CARE • Amla Saliency at 4% for 9M FY23 • Thrust on Large Packs continued during Q3 FY23 Bajaj 100% Pure Coconut Oil • Consistent sales now being driven by repeat demand and distribution • Focus on the brand to grow business in both General and Modern Trade Baj
Slide 15: Digital Portfolio
Digital Portfolio bajaj coNsUMER CARE • Both Bajaj 100% Pure and Natyv Soul supported with Visibility on E-Commerce platforms • Natyv Soul Porfolio being consolidated with hero ingredient Argan Oil based products in Conditioner, Shampoo, Hair Oils and Serum to help focus on marketing spends
Slide 16: Business Operations
BUSINESS OPERATIONS
Slide 17: Price Trends - Key Raw Materials
Price Trends - Key Raw Materials bajaj CONSUMER CARE Refined Mustered Oil (RMO) Price (INR / KG) Refined Mustard Oil (RMO) 178 Prices remain volatile considering 160 160 156 end of mustard crop season in the 145 142 142 117 124 quarter. While overall Q3 prices are stable over Q2, some downward corre
Slide 18: Cost Saving Initiatives
Cost Saving Initiatives bajaj CONSUMER CARE To mitigate the inflationary trend, cost saving initiatives are being driven to bring structural reduction in material costs I /.---·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·-·, / I Alternate vendor Value engineering: d
Slide 19: ESG
ESG bajaj CONSUMER CARE Packing Materials In line with 3R (Reduce, Recycle, Reuse) philosophy, we have taken the following steps in Q3 FY23 Reduce consumption of packaging materials to reduce carbon footprint and GHG emissions. Optimization of specifications resulting in; • Glass: Reduction in consu
Slide 20: External Recognitions
External Recognitions bajaj CONSUMER CARE 36111 National Convention on Quality Concepts 27th -301h Dece m be r 2022 rl1cu11• : " l,ifrg mfril Qm11il11 Ct111r1·1,t;;; • tire Go lt.·11•11y fo Clolml Lemlt:r:.l1ip" QCertificate Pre.H.•11/ed t o SYNERGY - Allied Kaizcn BAJAJ CO 'SUi\lER CA R E Ll"O.• fo
Slide 21: Financials
| Financials
Slide 22: Expenses To Sales Trend - Standalone
Expenses To Sales Trend - Standalone bajaj CONSUMER CARE Material Cost Employees Cost ASP Other Expenses 48.2% 47.0% 18.9% 9.8% 9.6% 17.8% 18.2% 11.4% 44.6% 9.4% 10.9% 10.7% Q3 FY22 Q2 FY23 Q3 FY23 Q3 FY22 Q2 FY23 Q3 FY23 Q3 FY22 Q2 FY23 Q3 FY23 Q3 FY22 Q2 FY23 Q3 FY23 Material Cost Employees Cost A
Slide 23: Financial Performance – Q3 & 9M FY23 Standalone
Financial Performance – Q3 & 9M FY23 Standalone bajaj CONSUMER CARE Particulars Q3 FY22 Q3 FY23 YoY% 9M FY22 9M FY23 YoY% Net Sales Value 225.3 225.5 0.1% 649.5 696.8 7.3% Other Operating Income 3.3 2.9 -11.6% 9.5 8.6 -10.1% Total Operating Income 228.6 228.4 -0.1% 659.0 705.4 7.0% Cost of Goods sol
Slide 24: Financial Performance – Q3 & 9M FY23 Consolidated
Financial Performance – Q3 & 9M FY23 Consolidated bajaj CONSUMER CARE Particulars Q3 FY22 Q3 FY23 YoY% 9M FY22 9M FY23 YoY% Net Sales Value 225.5 226.6 0.5% 652.1 702.9 7.8% Other Operating Income 3.3 2.9 -11.6% 9.6 8.6 -10.1% Total Operating Income 228.8 229.6 0.3% 661.7 711.5 7.5% Cost of Goods so
Slide 25: Disclaimer
Disclaimer bajaj CONSUMER CARE No representation or warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information or opinions contained in this presentation. Such information and opinions are in all events not
Slide 26: Thank You
Thank You