Krafton, Inc. · KRX:259960
Krafton — Q2 2025 Earnings Presentation
24 slides from Krafton's earnings presentation, September 2025
Slide 1: Investor Relations
Investor Relations September, 2025
Slide 2: Disclaimer
Disclaimer Financial statements included in this document are consolidated results of KRAFTON, Inc. (the “Company”) and its subsidiaries and have been prepared in accordance with K-IFRS. Financial results and operational performance included herein have been prepared for investors’ convenience only
Slide 3: Global Publishing, Building Up the Next Franchise IP
Global Publishing, Building Up the Next Franchise IP
Slide 4: Mid to Long-term Goals of Global Publishing
Mid to Long-term Goals of Global Publishing Strategic Direction KRW 7tn Revenue & 2X Corporate Value by FY2029 PUBG STUDIOS (PUBG IP Franchise) GLOBAL PUBLISHING (New IP) Reach KRW 4tn Revenue based on Discover and Manage New IP to reach PUBG IP within 5 Years KRW 3tn Revenue within 5 Years 4 4
Slide 5: Part 1. Global Publishing Pipeline
Part 1. Global Publishing Pipeline 5 5
Slide 6: Global Publishing Pipeline
Global Publishing Pipeline 13 Games1) in Development Across Four Areas, Many Targeting Genre Champions High Market Maturity Strong Ultimate Game2) Project Windless Subnautica 2 Challengers Genre Open World Action RPG Genre Underwater Survival Adventure Genre Champions Platform PC(Steam) / Console Pl
Slide 7: Game Pipeline Expansion
Game Pipeline Expansion Pipeline Reinforcement via New IP Investments, Studios, and 2PP Projects Opportunities to Secure New IPs Expansion of In-house Studios 2PP Projects Omnicraft Labs Athena Dept. (To be Established as Loonshot Games) JOFSOFT 3+ More Projects Under Review 7 7
Slide 8: Part 2. Global Publishing strategy
Part 2. Global Publishing strategy 8 8
Slide 9: Global Publishing Strategy of KRAFTON
Global Publishing Strategy of KRAFTON Publishing Focused on Player Communities, Targeting the Global Market Global Market Player Community Tailored to specific regions based on a global network Prioritizing Player Community Experience KRAFTON EUROPE • Create fans by winning trust in the community AM
Slide 10: Global Publishing: inZOI
Global Publishing: inZOI Successful Case of Global Publishing with a Focus on Positive Viral from Player Community Sales by Region Distribution of Influencer Region & Size1) MENA 3% etc. 2% Regional Breakdown Size of Twitch Followers LATAM 4% CIS NA 23% 37% 9% 29% NA 36% EU 53% Units Sold 27% as of
Slide 11: Conclusion
Conclusion Strong Pipeline by Securing IPs with Potential in the Global Market Duplicate the Success of inZOI Focusing on Global Player Community 11 11
Slide 12: FY2025 2Q & 1H Financial Performance
FY2025 2Q & 1H Financial Performance
Slide 13: 1H25 Highlights
REVENUE KRW 1.5 tn Record high half-year revenue, driven by PC & Mobile platform growth → Up 11.9% YoY vs. 1H 2024, and 14.9% HoH vs. 2H 2024 1H FY2025 Revenue OPERATING KRW 703.3 Record high half-year operating profit, backed by 1H25 Highlights bn strong revenue growth → Up 9.5% YoY vs. 1H 2024, Pr
Slide 14: PUBG IP Franchise
PUBG IP Franchise Reinforcing Synergies through Cultural Experiences from IP collaborations and Shared Contents Titles 2025 2H PUBG Key Content Roadmap1) Update Schedule 3Q 4Q aespa UGC Alpha Gunplay Update Bugatti New Contender Mode Update Map Update Collaboration Collaboration PUBG PC/Console Tran
Slide 15: New Franchise IP
New Franchise IP Continuous Updates of inZOI , Securing Dev Teams and Investing for New Franchise IPs inZOI: Expanding to a Long-term Global Service Addition of Dev Teams and Investments to Discover Franchise IPs Enhanced content and MOD features, community engagement in 2H25 Secured 80 developers f
Slide 16: Preparing for the Future of Gaming with AI Foundation Technology & Application
AI Preparing for the Future of Gaming with AI Foundation Technology & Application Research Papers Accepted at Global AI Conferences Orak: Game-specific AI Benchmark 2023 11 2024 18 2Q25 14 18 papers accepted at the Top 3 AI Conferences (NeurIPS, ICLR, ICML) Three Language Models Co-Developed with SK
Slide 17: India
India Strengthening Localized Content and User Base Expansion for BGMI Localized Indian Content in 2Q Key Updates and Marketing Campaigns in 3Q Hero Motorcycle Collaboration • Co-marketing with India’s Top Motorcycle Brand • Released 7 in-game Items including Hero Motorcycle BGMI • Launched Limited-
Slide 18: Investments
Investments Proactive Investments for Sustainable Growth Investments Highlights for 2Q FY2025 • Game studio based in North America, and the • 70+ years of experience in ads and animation production developer of Action RPG title Last Epoch • Securing business foundation in Japan and creating • Offici
Slide 19: Revenue Breakdown
Revenue Breakdown (Unit: KRW bn) 2Q 2024 1Q 2025 2Q 2025 QoQ YoY 1H 2024 1H 2025 YoY Revenue Revenue 707.0 874.2 662.0 -24.3% -6.4% 1,372.9 1,536.2 11.9% 1H25 KRW 1,536.2bn (HoH 14.9%↑, YoY 11.9%↑) PC 191.3 323.5 219.7 -32.1% 14.8% 435.0 543.2 24.9% 2Q25 KRW 662.0bn (QoQ 24.3% ↓, YoY 6.4% ↓) Mobile
Slide 20: Operating Expenses & Profit
Operating Expenses & Profit (Unit: KRW bn) 2Q 2024 1Q 2025 2Q 2025 QoQ YoY 1H 2024 1H 2025 YoY Operating Expenses Operating Expenses 374.9 416.9 416.0 -0.2% 11.0% 730.3 832.9 14.0% 1H25 KRW 832.9bn (HoH 4.5%↑, YoY 14.0%↑) Personnel 129.6 148.4 146.8 -1.1% 13.3% 251.0 295.2 17.6% 2Q25 KRW 416.0bn (Qo
Slide 21: Net Profit
Net Profit (Unit: KRW bn) 2Q 2024 1Q 2025 2Q 2025 QoQ YoY 1H 2024 1H 2025 YoY Net Profit Non-Operating Profit 126.0 41.6 (222.2) T/D1) T/D1) 280.8 (180.6) T/D1) 1H25 KRW 383.1bn (HoH 37.5% ↓, YoY 44.5% ↓) Non-Operating Income 144.1 128.2 1.0 -99.2% -99.3% 333.7 129.2 -61.3% Other Income 134.8 122.0
Slide 22: Appendix
Appendix 22
Slide 23: PUBG PC UGC Alpha Gameplay
PUBG PC UGC Alpha Gameplay EDIT MANAGER mmacrist wr BS Pe oe a i -m we sm | Be
Slide 24: Summary of Financial Statements
Summary of Financial Statements Consolidated Income Statement Consolidated Statement of Financial Position FY2024 FY2025 (Unit: KRW bn) FY2024 2Q 2025 (Unit: KRW bn) 1Q 2Q 1H 1Q 2Q 1H Assets Current Assets 5,004.4 4,677.8 Revenue 665.9 707.0 1,372.9 874.2 662.0 1,536.2 Cash and Cash Equivalents1) 3,