Anoto Group Ab · OMXSTO:ANOT
Anoto Group Ab — Non-Deal Roadshow (March 2005)
64 slides from Anoto Group Ab's roadshow presentation, March 2005
Slide 1: Presenters: Magnus Zederfeldt, Mårten Rignell, Joakim Bluhme
Magnus Zederfeldt Mårten Rignell Joakim Bluhme
Slide 2: Agenda
AGENDA n Introduction – What is Anoto® functionality? n Anoto functionality – How it works n Film with examples of applications n Business Roadmap and applications n Anoto Partners and business model n Short break n Tools and offerings n Sony Ericsson Chatpen n Logitech IO pen n Q&A n Demonstrations
Slide 3: A Natural Way for Us to Communicate
A NATURAL WAY FOR US TO COMMUNICATE n The alphabet is 6000 years old n Pen & paper almost 4000 years old n Still writing remains a preferred way of communicating n To write is a natural way for us to keep in contact n Anoto functionality puts the power of digital communication into pen and paper
Slide 4: The Anoto Concept
THE ANOTO CONCEPT Conforms Exactly with Normal Pen Use Paper Paper Lookup Lookup Service Service ensures ensures functionality functionality Multiple Multiple pages pages Pauses Pauses without without paper paper contact contact Graphical Graphical user user interface interface on on paper paper 1:1
Slide 5: Use Cases with Anoto Functionality
USE CASES WITH ANOTO FUNCTIONALITY Messaging Enterprise services (form Information and M-Commerce processing, CRM) Entertainment
Slide 6: Anoto functionality - How it works
Anoto functionality - How it works
Slide 7: The Background
THE BACKGROUND n It all started with a solution based on codes on a mouse pad in order to a faster and a more convenient start of programs in the PC
Slide 8: Anoto Pattern
ANOTO PATTERN • Anoto pattern is based on small dots slightly displaced in a grid • Every dot have 4 possible position = 2 bits of information 36 • An area of 6 times 6 dots (2*2mm) has 4 unique combinations of the dots. • The total pattern area is 60.000.000 km 2. 0.011 inch
Slide 9: A Pattern Larger Than Europe and Asia Together
…. A PATTERN LARGER THAN EUROPE AND ASIA TOGETHER
Slide 10: Pattern Space Subdivision
PATTERN SPACE SUBDIVISION • One Template per Segment • Example of segments: • Calendar segment • Notepad segment • Message pad • etc.
Slide 11: A Wireless Pen with Inbuilt Camera
…. A WIRELESS PEN WITH INBUILT CAMERA IS USED TO REGISTER THE PATTERN WRITTEN ON Bluetooth transceiver or other external connection
Slide 12: The Digital Pen Functionality
THE DIGITAL PEN FUNCTIONALITY While writing on digital paper the digital pen continously register Hi darling! How are you? • Time • Position • (Rotation) • (Inclination) • Preasure • Actions programmed in the pattern
Slide 13: Digital Paper Plus Digital Pen
DIGITAL PAPER PLUS DIGITAL PEN The combination of digital paper and digital pen makes it possible to know • What you write • Where you write
Slide 14: Complete System Q2-2002
COMPLETE SYSTEM Q2-2002 All communication from digital pen via Paper Lookup Service Standardized services Open services for enterprise Open services for consumers App.Service Handler (ASH) Sony Ericsson ChatpenTM
Slide 15: Complete System 2nd Half 2002
COMPLETE SYSTEM 2’ND HALF 2002 All communication from digital pen via Paper Lookup Service Access via Sony Ericsson Bluetooth/GPRS phones and access via PC Logitech pen Local Standardized Services Standardized Services* Open Services for enterprise Open Services for consumers App.Service Handler (AS
Slide 16: Complete System Mid 2003
COMPLETE SYSTEM MID 2003 All communication from digital pen via Paper Lookup Service (GPLS or EPLS) Access via Sony Ericsson Bluetooth/GPRS phones and access via PC Logitech pen Local Standardized Services Standardized Services Open Services for enterprise Open Services for consumers App.Service Han
Slide 17: Communication Security
COMMUNICATION SECURITY Always Data encrypted 128-bit symmetric and unique key (generated at production) Optional ASH public key App.Service Pen authenticated Handler (ASH) Optional •Data encrypted session key (generated in pen) 128-bit symmetric and unique key •The encryption of the session key is b
Slide 18: Information Available from Digital Pen
INFORMATION AVAILABLE FROM DIGITAL PEN – Pen-id – Stroke coordinates, pressure and time – Strokes as images – Strokes as logical values – Strokes (handwriting) translated into ASCI characters (ICR) – Stylo setting – Paper license number – Personal details from digital pen owner
Slide 19: Film
Film
Slide 20: Business roadmap and applications
Business roadmap and applications
Slide 21: Business Roadmap
BUSINESS ROADMAP... ENETRATION] > Business CUSTort 3 VERTICAL USINESS CustometS SaWUICES Hoeirzerar- Services Conssumee VERTICAL SERVICES Consonee HORe2ZOUTAL SERVICES
Slide 22: Business Customers Horizontal Services (Standardized Services)
Business Customers Horizontal Services (Standardized Services)
Slide 23: Business Customers, Horizontal Services
BUSINESS CUSTOMERS, HORIZONTAL SERVICES Graphical E-Mail – Easy and rapid messaging – No delay due to computer “log-on” – Social acceptable – Off loading memory – e-mail reminder – Handwritten pictures – unique descriptions and communications Graphical Notepad – “Note taking” at the spot – Storage i
Slide 24: Business Customers Vertical Services (Open services)
Business Customers Vertical Services (Open services)
Slide 25: Business Customers, Vertical Services
BUSINESS CUSTOMERS, VERTICAL SERVICES Forms and Company unique paper – Easy entry of corporate information Advanced forms – Data entry direct to data processing backbone Major advantage: – Use of existing forms and processes, etc. – Gradual introduction – Rapid input – User feedback – Extensive serv
Slide 26: CRM & Audit
AUDITOR : JAN OLOF CARLMAN 100 AREA 2 MALMÖ, SWEDEN NR. OF CHECK OUT : DAY OF AUDIT : 100 / Hyper Market P.O.S. NAME : 200 / + 5 check outs ADDRESS : 300 / 1-4 check outs POST NR./CITY : 400 / Kiosk 500 / Petrol Station Code 030 PRODUCT DESCRIPTION MON CHERI T/15 TOTAL QUANTITY SHELF BIG KASSA SMALL
Slide 27: Clinical Trials
CLINICAL TRIALS Expensive Method Handheld Computers not accepted by users – It is a Paper based process Ongoing discussions and evaluations with a number of software companies on the market
Slide 28: Consumer Horizontal Services (Standardized services)
Consumer Horizontal Services (Standardized services)
Slide 29: Consumer, Horizontal Services
CONSUMER, HORIZONTAL SERVICES Standardized services for a wide consumer audience: – Graphical E-Mail – Graphical SMS – Graphical Notepad – Fax – Additions to standardized services, e.g. Postcards, Greetings etc. – New formats like MMS etc will of course be supported
Slide 30: Consumer Vertical Services (Open services)
Consumer Vertical Services (Open services)
Slide 31: Consumer, Vertical Services
CONSUMER, VERTICAL SERVICES Services, portals Specific offerings and services
Slide 32: The Big Benefit
THE BIG BENEFIT n Anoto functionality improves efficiency and increases rationalization by gaining advantages without changing the existing behaviour and procedures. n Anoto functionality is about adapting digital systems to the individuals existing behaviour, rather than adapting individuals to new
Slide 33: Anoto partners and business model
Anoto partners and business model
Slide 34: Anoto Today
ANOTO TODAY n Based on 5 Years of Research – 290 Patents Filed – 91 Different Inventions – 34 inventions approved n Over 200 Employees n Offices in Sweden, Boston, Hong Kong and Tokyo n Extensive Partnerships n First Commercial Launch was in April n Listed on the Swedish Stock Exchange, main owners
Slide 35: Anoto Mission & Vision
ANOTO MISSION & VISION n Mission – To create a global de facto standard We will enable our partners to market and develop intuitive and personal products and services. Anoto will accomplish this by enabling wireless business to take off directly from paper by uniting handwriting with everyday digita
Slide 36: Business Chain
Mea BUSINESS CHAIN Anoto's contribution to the business cham => =B Ld a Paper = Ancto Bluetooth Services Products = Pens = Pevuces / & L 1 Third party contribution
Slide 37: Official Partners Endorsing Anoto Functionality
OFFICIAL PARTNERS ENDORSING ANOTO FUNCTIONALITY 11/02/02
Slide 38: Roles in the Anoto Eco-System
ROLES IN THE ANOTO ECO-SYSTEM • Anoto provides infrastructure, development tools, pattern licensees, customer support, partner network and training to customers and partners. • Open service developer (OSD): Organization or company with resources and knowledge to develop open services for own use or
Slide 39: Coffee break
Coffee break
Slide 40: Anoto offerings
Anoto offerings
Slide 41: Product Overview
PRODUCT OVERVIEW Product Name Description/ Product Product Support Product Price Product Availability Order Process Prerequisites Product Information Owner Description/ SDK ProductsheetADK .doc Mårten Rignell support@anoto.com $7000 Available Order form.doc / None Product name Product Information Pr
Slide 42: GDK, SDK and Anoto pattern
GDK, SDK and Anoto pattern
Slide 43: This Is How It Works
THIS IS HOW IT WORKS PLS BT ASH
Slide 44: Tools Needed to Design and Develop a Service
TOOLS NEEDED TO DESIGN AND DEVELOP A SERVICE BASED ON ANOTO FUNCTIONALITY GDK/SDK user documentation GDK db db db SDK PLS The Graphical Design Tool (GDT) is used for design of digital paper products The ASH uses the Pen API to access, for example, the pen stroke data in the pen request. BT ASH PAD f
Slide 45: The Development Process
THE DEVELOPMENT PROCESS Get GetPaper Use Print Paper UseGraphical GraphicalDesign DesignTool Tool(GDT) (GDT) Print Application to file Application to design and create thepaper design and create the paper file Get GetLicenses License License (PAL) product productto tobe beused usedby bythe theDigita
Slide 46: GDK, Everything Needed for Design of Digital Paper Products
GDK, EVERYTHING NEEDED FOR DESIGN OF DIGITAL PAPER PRODUCTS CD Printed documents n GDT, Xtention to QuarkXPress, for • Development Guide For Services Enabled by Anoto Functionality MAC OS • Digital Paper Interface Guidelines n Documentation • Digital Paper Template Descriptions • Graphical Design To
Slide 47: SDK, Everything Needed for Development of an Application Service Handler
SDK, EVERYTHING NEEDED FOR DEVELOPMENT OF AN APPLICATION SERVICE HANDLER CD • Pen & Paper Simulator Printed documents • Pen API, COM and Java • Development Guide For Services Enabled • Documentation by Anoto Functionality • Digital Paper Interface Guidelines Embedded software • Digital Paper Templat
Slide 48: Pattern Licensing
PATTERN LICENSING n The pattern to be used for digital paper products is licensed from Anoto n The pattern is built on templates in order to – Get functionality in the digital paper which the digital pen decodes – Support designer n The pattern is licensed via the partner web n Pattern licenses are
Slide 49: Pattern License and Open Service Agreement
PATTERN LICENSE AND OPEN SERVICE AGREEMENT n An open service license agreement has to be signed to be entitled to license pattern and run open services. n License costs are $400-$2000 per license and year depending on volume and type of template
Slide 50: The Development Process
THE DEVELOPMENT PROCESS Get GetPaper Use Print Paper UseGraphical GraphicalDesign DesignTool Tool(GDT) (GDT) Print Application to file Application to design and create thepaper design and create the paper file Get GetLicenses License License (PAL) product productto tobe beused usedby bythe theDigita
Slide 51: Anoto Functionality Demo Kit for PC
ANOTO FUNCTIONALITY DEMO KIT FOR PC
Slide 52: Anoto Functionality Demo Kit for PC
ANOTO FUNCTIONALITY DEMO KIT FOR PC Notepad A5 Notepad A4 Post-it® Digital Notes Digital organizer Digital paper organizer Task/Contacts 3M Post-it application 100 pre printed* Demo creator application* BT Sony Ericsson Chatpen™
Slide 53: Anoto Functionality Demo Kit for PC
ANOTO FUNCTIONALITY DEMO KIT FOR PC n Purpose – Easily create and demonstrate customer own forms with Anoto functionality without Internet dependency n Target group – Developers – Business Consultants – (Corp customers) n Price – $ 1250 n Add-on products – Partnership – Local Paper refill
Slide 54: Samples Made Using the Demo Kit for PC
Samples made using the Anoto functionality demo kit for pc
Slide 55: Demo Creator
DEMO CREATOR AUDITOR : JAN OLOF CARLMAN 100 AREA 2 MALMÖ, SWEDEN NR. OF CHECK OUT : DAY OF AUDIT : 100 / Hyper Market P.O.S. NAME : 200 / + 5 check outs ADDRESS : 300 / 1-4 check outs POST NR./CITY : 400 / Kiosk 500 / Petrol Station Code PRODUCT DESCRIPTION TOTAL SHELF KASSA DISPLAY/ MODAL DATE PRIC
Slide 56: Digital Note Link to MS Outlook
DIGITAL NOTE LINK TO MS OUTLOOK
Slide 57: Digital Paper Organizer
DIGITAL PAPER ORGANIZER Cada +! 10 Ce
Slide 58: Open service trial kit
Open service trial kit
Slide 59: Open Service Trial Kit
OPEN SERVICE TRIAL KIT Graphical design of one form Printing of 2000 copies of form 6 months access PLS BT ASH Application development Application testing Application hosting
Slide 60: Open Service Trial Kit
OPEN SERVICE TRIAL KIT n Purpose – Use-case trial of Anoto Open Services – not commercial service and no integration with customer system n Target group – Corporate customers n Price – From $ 6000 n Add-on products – Pens – Mobile trial kit – Paper refil
Slide 61: Write on!
Write on!
Slide 62: Mobile trial kit
Mobile trial kit
Slide 63: Mobile Trial Kit
MOBILE TRIAL KIT 10 Esselte Notepad 6 months access 10 Post-it® PLS BT ASH 10 Chatpen™ 6 months graphical e-mail 6 months digital notes
Slide 64: Mobile Trial Kit
MOBILE TRIAL KIT n Purpose – Pens to test and use Anoto functionality, both Standardised and Open Services n Target group – Corporate customers in countries where there is no Service Provider for Standardized Services. n Price – $ 4000 (10 digital pens) n Add-on products – 3 months extended subscrip