Slide 1: Second Quarter Fiscal 2021 Update
Second Quarter Fiscal 2021 Update
Slide 2: Forward Looking and Cautionary Statements
Forward Looking and Cautionary Statements This presentation contains certain statements that are, or may be considered tobe, “forward-looking statements” for the purpose of federal securities laws, including, but not limited to, statements that reflect our current views with respect to future events
Slide 3: BBW
BBW Build-A-Bear has multi-generational consumer connections and monetizable brand equity almost 25 years in the making Flexible, responsive and d plined management team and organization ACCELERATION OF DIG | Leverage expanded platform to effectively acquire new guests and increase lifetime value of
Slide 4: BBW: An Iconic Brand Evolves
BBW: AN ICONIC BRAND EVOLVES.... 1997 Build-A-Bear Workshop launches as the leading experiential retail- entertainment concept, predominately located in malls where families with children primarily went for shopping and entertainment at the time. Build-A-Bear becomes a multi-generational brand that
Slide 5: BBW: Snapshot
BBW: SNAPSHOT BBW LISTED NYSE Est. 1997 2004 Make-Your-Own Stuffed Animal Mall Retailer IPO Turnaround Corporately- Third-party _ International managed Stores Retail Locations Franchise Stores 2021 and Beyond ied Retailer with Evolving B 200 MM+ Furry Friends Sold 3,500+ Rapidly growing e-commerce 1
Slide 6: BBW: Brand Power
BBW: BRAND POWER Build-A-Bear is a brand that has consumer 9 MI NI TRUST and LOVE Over 80% of Moms say BAB is “a brand they trust” Bonus Club Members and over 80% of kids say BAB is “fun to visit” and Opted-in E-mail data base Source: CAR Research 2017 phe, gE S &&. * * = <s7, 49% With Broad Demogra
Slide 7: BBW: ASO Strategy
BBW: ASO STRATEGY... Diversify and expand the retail business model Monetize the power of the brand BEYOND traditional retail RETAIL BRAND saitioial CONSUMER
Slide 8: Continue to Accelerate Our Key Initiatives
2021 CONTINUE TO ACCELERATE OUR KEY INITATIVES nization to grow revenues ves and improve profitability including content and entertainment initiati @ 2 Rapidly evolve omnichannel retail capabilities Extend ways to connect with and meet the changing needs of consumers across all retail channels while
Slide 9: Q1 2021 Financial Snapshot
Q1 2021 FINANCIAL SNAPSHOT THE MOST PROFITABLE Q1 IN BBW HISTORY TOTAL REVENUES +96.7% OVER Q1 2020 +8.7% OVER Q1 2019 GROSS PROFIT MARGIN HIGHEST FOR Q1 IN NEARLY 25-YEAR HISTORY PRE-TAX INCOME +$31.8MM OVER Q1 2020 +$10.8MM OVER Q1 2019 HIGHEST FOR Q1 IN NEARLY 25-YEAR HISTORY CASH AND EQUIVALENTS
Slide 10: Q2 2021 Financial Snapshot
Q2 2021 FINANCIAL SNAPSHOT THE MOST PROFITABLE Q2 IN BBW HISTORY TOTAL REVENUES +134.7% OVER Q2 2020 +19.6% OVER Q2 2019 GROSS PROFIT MARGIN +3,450 BPS VS Q2 2020 +910 BPS VS Q2 2019 PRE-TAX INCOME +$23.5MM OVER Q2 2020 +$10.2MM OVER Q2 2019 HIGHEST FOR Q2 IN NEARLY 25-YEAR HISTORY CASH AND EQUIVALE
Slide 11: H1 2021 Financial Snapshot
H1 2021 FINANCIAL SNAPSHOT THE MOST PROFITABLE H1 IN BBW HISTORY TOTAL REVENUES +114.3% OVER H1 2020 +14.0% OVER H1 2019 GROSS PROFIT MARGIN +3,510 BPS VS Q2 2020 +820 BPS VS Q2 2019 PRE-TAX INCOME +$55.3MM OVER H1 2020 +$21.0MM OVER H1 2019 HIGHEST FOR H1 IN NEARLY 25-YEAR HISTORY CASH AND EQUIVALE
Slide 12: Sales Momentum
SALES MOMENTUM CONTINUING raging enhanced and integrated digital capabilities, inclusive of marketing and our robust consumer database, to drive new consumer acquisition and increase lifetime value * Using digital media, content and entertainment as marketing and brand-building tools to engage consu
Slide 13: Fiscal 2021 Updated Guidance
FISCAL 2021 UPDATED GUIDANCE EBITDA Eamings Before Interest, Taxes, predation and Amortization VS PREVIOUS GUIDANCE TOTAL REVENUES VS PREVIOUS GUIDANCE OF $338.5MM. (-Fiscal 2019 Total Revenues) CURRENTLY PLANNED CAPITAL EXPENDITURES SUPPORTING STRATEGIC GROWTH INITIATIVES des some ional inflationar
Slide 14: Explanatory Note on Non-GAAP Financial Measures
Explanatory Note on Non-GAAP Financial Measures: ‘@) Build-A-Bear Workshop (NYSE: BBW) reports it financial results in accordance with generally accepted accounting principles (GAAP). We have supplemented the reporting of our financial information determined in accordance with GAAP with certain non-
Slide 15: Reconciliation of Non-GAAP Measures
Reconciliation of Non-GAAP Measures: Fiscal 2021 EBITDA: New Guidance & Previous Guidance © Fiscal 2021 EBITDA Guidance and amortization (EBITDA) ($ in millions) NewGuidance | Previous Guidance (> FY19 EBITDA) Income before income taxes (pre-tax) $32-$36 $1.6 Interest te) $o Depreciation & Amortizat
Slide 16: Buildabear.com
Buildabear.com #celeBEARate