Hayward Holdings, Inc. · NYSE:HAYW
Hayward — William Blair 45th Annual Growth Stock Conference 2025
22 slides from Hayward's conference presentation, Jun 5, 2025
Slide 1: William Blair 45th Annual Growth Stock Conference
WILLIAM BLAIR 45TH ANNUAL GROWTH STOCK CONFERENCE June 5, 2025 NYSE: HAYW © 2025 Hayward Holding s, Inc.
Slide 2: Presenters
WILLIAM BLAIR 45TH ANNUAL GROWTH STOCK CONFERENCE KEVIN HOLLERAN President and Chief Executive Officer EIFION JONES Senior Vice President and Chief Financial Officer STUART BAKER Vice President, Business Development and Strategy KEVIN MACZKA Vice President, Investor Relations and FP&A NYSE: HAYW © 2
Slide 3: Forward-Looking Statements and Non-GAAP Financial Measures
Forward-Looking Statements and Non-GAAP Financial Measures Forward-Looking Statements This presentation includes certain statements that are “forward-looking statements” as that term is defined under the Private Securities Litigation Reform Act of 1995 that are based on the beliefs of Hayward’s mana
Slide 4: Hayward at a Glance
Hayward at a Glance ✓ Global leader in pool and outdoor living technology with the industry’s most recognized and trusted brand $1.05B 7.5% Net Sales ✓ Strong, recurring aftermarket sales driven by one of the largest installed bases in the world 2024 5-year CAGR Net Sales ✓ Energy-efficient, environ
Slide 5: Celebrating 100 Years of Hayward
Celebrating 100 Years of Hayward FROM HUMBLE BEGINNINGS TO GLOBAL PUBLIC COMPANY Irving Hayward Oscar Davis Hayward IPO Hayward Celebrating Establishes Hayward Acquires Hayward & NYSE: HAYW 100 Years Enters Pool Market 1925 1960s 2021 Today © 2025 Hayward Holding s, Inc. 5
Slide 6: Hayward is at the Center of Outdoor Living
Hayward is at the Center of Outdoor Living The pool is the “centerpiece” of the ultimate backyard experience © 2025 Hayward Holding s, Inc. 6
Slide 7: Attractive Long-Term Growth Dynamics
Attractive Long-Term Growth Dynamics Secular Tailwinds Industry Drivers Competitive Advantages ✓ Healthy outdoor living ✓ Growing, aging installed base ✓ Strong brand and installed base ✓ Sunbelt migration ✓ Non-discretionary aftermarket ✓ Technology leadership spending ✓ “Smart home” IoT adoption ✓
Slide 8: Corporate Strategy
Corporate Strategy Organic • Execute global product and technology leadership roadmaps Growth • Advance regional sales & marketing strategies • Expand customer experience initiatives • Accelerate growth plans in Commercial Pool and Flow Control markets Margin • Proven culture of operational excellen
Slide 9: Resilience of Aftermarket: Installed Base of US In-Ground Pools
Resilience of Aftermarket Large and Growing Installed Base of US In-Ground Pools 6.0 5.5 5.5 5.3 5.4 5.4 5.1 5.1 5.1 5.2 5.2 5.2 5.2 Installed Base of US In-Ground Pools (millions) 4.9 5.0 5.0 5.0 5.1 5.0 4.6 4.5 4.7 4.8* 4.4 4.2 4.1 3.9 4.0 3.7 3.6 3.5 3.2 3.3 2.9 3.0 3.1 3.0 2.5 2.7 2.8 2.4 2.2 2.
Slide 10: Driven by Recurring Aftermarket Spending
Driven by Recurring Aftermarket Spending ~85% New Construction aftermarket (Discretionary) sales mix ~15% ✓ Aftermarket mix expected to further increase over time ✓ Average pool age ~23 years, highest on record Aftermarket - ✓ Aging, low-tech installed base provides a rich source for Remodel (Semi-d
Slide 11: SmartPad New Construction & Remodel Opportunity
SmartPad New Construction & Remodel Opportunity New Construction/Aftermarket Remodel Lifetime Value Technology, feature-rich pools increase TAM in Year 1 at construction then create an aftermarket annuity over ~30-year cycle of the pool NON-SMARTPAD POOL OEM equipment OVER ~30 YEAR LIFE CYCLE VALUE
Slide 12: Conversion Upgrades
Conversion Upgrades Key Sustainable Aftermarket Conversion Opportunities Increase TAM NEW CONSTRUCTION AFTERMARKET OPPORTUNITY HAYWARD TECHNOLOGY ENABLING TAKE RATE PENETRATION GAP PRODUCT INTRODUCTIONS IN LTM Digital Omni New range of IoT Conversion ~70% ~35% ~35% automation controls IoT Controls A
Slide 13: Differentiated New Product Introductions in the Last Year
Differentiated New Product Introductions in the Last Year Microchannel Temperature Control Servicer Omni Pro App Universal ColorLogic 2.0 LED Lights ✓ Pool industry’s first Microchannel ✓ Servicer access to all Omni accounts on contract ✓ Directional optics to maximize illumination Temperature Excha
Slide 14: OmniX: Innovative IoT Automation Platform for the Aftermarket
OmniX: Innovative IoT Automation Platform for the Aftermarket Current OmniLogic New OmniX Platform Centralized Controls for New Construction Decentralized Controls for the Aftermarket (TAM: ~62K annual pool builds in the US1) (TAM: ~3.5M non-automated pools in the US2) Significant aftermarket opport
Slide 15: Hayward's Sales Model Deploys a Push-Pull Strategy
Hayward’s Sales Model Deploys a “Push-Pull” Strategy Hayward’s sales model deploys a “push-pull” strategy with distributors and end-users, increasing barriers for competitors to enter the channel. Direct ✓ 77% of U.S. residential pool Pool Builders equipment is sold through specialty distributors su
Slide 16: Hayward HUBs Improve Dealer Experience
Hayward HUBs Improve Dealer Experience Open now: Future Locations: Dallas, TX Florida • Opened July ‘24 California Clemmons, NC • Utilizes current Georgia footprint Phoenix, AZ • Utilizes current footprint Enhanced Dealer Experience • Training, service and support centers for dealers and trade profe
Slide 17: Highly Flexible, Global Manufacturing and Distribution Platform
Highly Flexible, Global Manufacturing and Distribution Platform with Differentiated Capabilities North America Europe Rest of World ✓ Global manufacturing and distribution centers with a network for final assembly serving over 100 countries ✓ Production facilities in the US, Spain and China, each le
Slide 18: Why Invest in Hayward?
Why Invest in Hayward? • Secular tailwinds (sunbelt migration, healthy outdoor living) Attractive • Large installed base that grows every year Industry • Disciplined industry, demonstrated pricing power • Aftermarket1 sales mix ~85% Recurring • Majority non-discretionary purchases to maintain existi
Slide 19: Appendix: Non-GAAP Reconciliations
APPENDIX APPENDIX Non-GAAP Reconciliations Non-GAAP Reconciliations © 2025 Hayward Holding s, Inc. 19
Slide 20: Adjusted EBITDA & Adjusted EBITDA Margin Reconciliation
Adjusted EBITDA & Adjusted EBITDA Margin Reconciliation APPENDIX © 2025 Hayward Holding s, Inc. 20
Slide 21: Adjusted EBITDA Reconciliation
Adjusted EBITDA Reconciliation APPENDIX © 2025 Hayward Holding s, Inc. 21
Slide 22: Thank You
THANK YOU © 2025 Hayward Holding s, Inc. 22
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