Storytel Ab Class B · OMXSTO:STORY_B
Storytel Ab Class B — Q2 2025 Earnings Presentation
15 slides from Storytel Ab Class B's earnings presentation, Jul 29, 2025
Slide 1: Second Quarter 2025
Second Quarter 2025 July 29, 2025
Slide 2: We have delivered a robust financial performance
“We have delivered a robust financial performance, driven by a high subscriber intake, solid EBITDA growth and strong cash generation giving us the strategic possibility to invest prudently in future growth” Second quarter report 2025
Slide 3: Bodil Eriksson Torp, CEO; Jonas Olson, Head of Finance
Bodil Eriksson Torp Jonas Olson CEO Head of Finance Second quarter report 2025
Slide 4: Operational highlights Q2 2025
Operational highlights Q2 2025 Strong momentum and strategic acceleration ○ Group revenue up 8% at constant exchange rates (CER) ○ Strong inflow of subscribers and EBITDA growth Profitability improvements ○ Gross profit improvement and continued strong cash flow from operating activities ○ High-qual
Slide 5: Group Financial Highlights Q2 2025
Group Financial Highlights Q2 2025 Comments Q2 2025 compared with Q2 2024 Net sales up 4% (8% in CER) Gross Profit Margin up 0.9 pp ● Group revenue up 8% at constant exchange rates ● Driven by a solid development in both Streaming and particularly in the Publishing segment MSEK ● Gross Profit increa
Slide 6: LTM-development Net sales and adj. EBITDA margin
LTM-development Net sales and adj. EBITDA margin Second quarter report 2025
Slide 7: Streaming Performance Q2 2025
Comments Streaming Performance Q2 2025 Q2 2025 compared with Q2 2024 11% Increase in Average ARPU remain at a solid level Subscribers ● Average number of paying subscribers increased by 261,000, Avg subscribers (thousands) up 11% ○ Of which 81,000, up 7%, in the SEK Nordics ○ Storytel’s Non-Nordics
Slide 8: Streaming segment
Comments Q2 2025 compared with Q2 2024 Streaming segment ● Net sales up 2% to 853 (834) MSEK, Streaming (MSEK) Q2-25 Q2-24 Change, % and 7% at constant exchange rates Net sales 853 834 2% Cost of sales -494 -486 2% ○ Nordics: revenue +2% (+4% in CER), Gross profit 359 348 3% subscribers +7%, ARPU -5
Slide 9: Publishing segment
Publishing segment Comments Q2 2025 compared with Q2 2024 Publishing (MSEK) Q2-25 Q2-24 Change, % Net sales 299 263 14% ● Net sales up 14% to 299 (263) MSEK Cost of sales -206 -179 15% Gross profit 93 83 12% ● Gross profit up 12% to 93 (83) MSEK, with a margin of 31.2% (31.7%) Operating profit 36 27
Slide 10: Strong Cash flow generation
Strong Cash flow generation Comments Q2 2025 compared with Q2 2024 Adjustments for non-cash items relates mainly to depreciation and amortization, FX movements and changes in provisions ● Cash flow from operating activities before MSEK Q2-25 Q2-24 2024 changes in working capital increased to Profit
Slide 11: Very strong financial position
Very strong financial position Comments MSEK Q2-25 Q2-24 Q4-24 Intangible assets 1,903 1,905 1,994 ● Cash and cash equivalents were Tangible assets 17 16 14 485 (315) MSEK, increased due to the strong cash flow generation Right-of-use assets 61 62 71 during recent quarters Non-current financial asse
Slide 12: High degree of financial flexibility
High degree of financial flexibility Comments Q2 2025 compared with Q2 2024 Net Interest-Bearing Debt (MSEK) Q2-25 Q2-24 Q4-24 Interest-bearing liabilities within Current liabilities 600.0 649.7 - ● Net interest-bearing debt was 115 Interest-bearing liabilities within Non-current liabilities - - 650
Slide 13: Q2 Summary
Q2 Summary ● High subscriber intake ● Continued organic growth with improved profitability ● Very strong financial position ● Highly engaged book lovers and churn at all-time-low ● Launch of a new in-app reading experience ● New financial targets 2028 ● New Group Executive Management Team Second qua
Slide 14: Strategic direction
Strategic direction… …to deliver in line with mid-term financial targets ● Strengthen our leading position in the Nordics, increase growth in non- Nordics core and expand into new adjacent markets ○ Continue to realize synergies between the Streaming and Publishing segment ○ Further focus on operati
Slide 15: Storytel Group
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