Next 15 Group Plc · LSE:NFG
Next 15 — Investor Day (January 2016)
16 slides from Next 15's investor day presentation, Jan 27, 2016
Slide 1: Next 15: technology driven marketing - Capital Markets Day
£109 1,255 16 15 MILLION REVENUES (FY 2015) AVERAGE STAFF WORLDWIDE COUNTRIES* BRANDS* Half year to Jul 2015 unless shown, * Jan 2016 LONDON 28 65 % 70 + % OF REVENUES FROM TECH CLIENTS HEAD OFFICE SAN FRANCISCO CLIENTS WITH OVER 1$M REVENUES (AT JULY 2015) OPERATIONAL CENTRE REVENUES FROM US Next 1
Slide 2: Agenda
agenda • 4.00 introduction (Tim Dyson) • 4.10 Beyond (Nick Rappolt) • 4.40 Morar (Roger Perowne) • 5.10 coffee break • 5.20 Agent3 (Clive Armitage) • 5.50 closing remarks (Tim Dyson) • 6.00 drinks Slide 2 Next Fifteen investor/ analyst event – 27.1.16
Slide 3: Today's industry
today’s industry • creativity and content drive campaigns • data used like a drunk uses a lamppost … for support rather than illumination. • traditional channels such as TV and print still used to lead the campaigns • social used mainly to amplify traditional channel awareness • digital assets creat
Slide 4: Today's agency
today’s agency • advertising lead • CCO is king • Media spend is critical to business model • technology is outsourced • planners are focused on media Slide 4 Next Fifteen investor/ analyst event – 27.1.16
Slide 5: Old: creative/content > technology > data
old: creative/content > technology > data Slide 5 Next Fifteen investor/ analyst event – 27.1.16
Slide 6: The new model
the new model • data used to define and refine campaigns • technology platforms are the starting point to campaigns - mobile first • technology is the key to unified marketing • hyper local and real time are the new norm. Global = general = old school Slide 6 Next Fifteen investor/ analyst event – 2
Slide 7: New agency model
new agency model • technology : Adobe, salesforce, FB, Google • data : analytics, planning, insight and campaign modeling • content : creative, technology creative, optimization, connected, measurable Slide 7 Next Fifteen investor/ analyst event – 27.1.16
Slide 8: New: technology & data > creative/content
new: technology & data > creative/content Slide 8 Next Fifteen investor/ analyst event – 27.1.16
Slide 9: New: technology & data > creative/content, technology driven marketing
new: technology & data > creative/content technology driven marketing Slide 9 Next Fifteen investor/ analyst event – 27.1.16
Slide 10: Next 15 being digital
Next 15 • building technology and data science into every business • focus on high growth clients and markets • less worried about being big than being digital Slide 10 Next Fifteen investor/ analyst event – 27.1.16
Slide 11: Next 15 brands by technology, data, content
Next 15 Technology: Data: Content: Agent 3 Morar OutCast Beyond M Booth bDA Text 100 Connections Media Bite ODD Story Encore Vrge Lexis Blueshirt Slide 11 Next Fifteen investor/ analyst event – 27.1.16
Slide 12: Top 20 customers
top 20 customers Data as at Decl 2015 Slide 12 Next Fifteen investor/ analyst event – 27.1.16
Slide 13: Next 15: growth cycle
Next 15 : growth cycle growth market investment right scale via us/ phase insight sizing uk launch where who how when growth question current assets = talent first approach speed to market and current assets = market opportunities talent incentivisation = market opportunities business our approach N
Slide 14: Our comparative advantages
our comparative advantages • California presence gives us preferred insight into digital CALIFORNIA innovation PRESENCE • tech client base has brought key relationships with digital thought- leaders TECH CORPORAT • our entrepreneurial culture has CLIENT E CULTURE helped to incubate new brands BIAS s
Slide 15: Our growth 2010 - 2015
our growth 2010 - 2015 GOOGLE/ 64 REVENUE GROWTH 2010/15 % 99 INCREASE IN EBITDA % 2010/2015 ALPHABET LARGEST CLIENT 2015, NOT A MATERIAL CLIENT IN 2010 82 EPS GROWTH 2010/15 % 11 % 38 % 44 % INCREASE IN STAFF 10.5 % MINIMUM ANNUAL ORGANIC INCREASE IN EBITDA 2010/15 ADJ ROCE POST TAX 2015 GROWTH IN
Slide 16: Thanks
thanks 16 Next Fifteen investor/ analyst event – 27.1.16