Flow Capital Corp. · CSE:FW
Flow Capital — MetaCert — Seed Pitch Deck (January 2016)
31 slides from Flow Capital's pitch deck, Jan 26, 2016
Slide 1: Security for Mobile Apps
Security for Mobile Apps Paul Walsh paul@metacert.com +1 415 994 4274
Slide 2: Mission: the invisible security layer for every URL and IP address
Our mission is to provide the invisible security layer for every URL and IP address that connects devices, APIs, apps and websites - protecting business from cyberattacks via malicious links. Our go-to-market strategy starts with in-app security focussing on team collaboration because it is a vertic
Slide 3: More people are opening web links inside apps instead of mobile browsers
MORE PEOPLE ARE OPENING WEB LINKS I N S I D E A P P S I N ST E A D O F M O B I L E B R OWS E R S SAFARI IN-APP BROWSER Present Future Users have come to expect security from browsers. So they assume they’re safe when opening links inside apps. 2
Slide 4: How do you know this really is Bank of America?
H O W D O YO U K N O W T H I S R E A L LY I S B A N K O F A M E R I C A? No Padlock SAFARI SLACK NATIVE IN-APP URL is hidden BROWSER BROWSER Present Future Millions of people now browse the web inside apps like Slack, HipChat, LinkedIn, Facebook, Messenger, Twitter et al. 3
Slide 5: The Problem
THE PROBLEM In-app browsing doesn’t have built-in security like native browsers; Safari and Chrome. Millions of apps built by SMEs have no easy reliable way to protect users from malicious and inappropriate web links. and… Businesses that use Team Collaboration apps to share sensitive information ar
Slide 6: Why now for in-app security?
W H Y N OW F O R I N -A P P S E C U R I T Y ? Thanks to DIY app making platforms app creation by SMEs is EXPLODING and will surpass that of Internet domain names in 2016 T O TA L M I N U T E S P E R M O N T H I N T H E U S : 2013 2014 Time spent within mobile apps now EXCEEDS desktop web access Sour
Slide 7: Why now for team collaboration security?
W H Y N OW F O R T E A M C O L L A B O R AT I O N S E C U R I T Y ? Millions of staff who work for businesses like Bank of America, Uber, Capital One and Intuit open web links inside team collaboration apps every day - with no protection against malicious links & inappropriate content. THEN NOW User
Slide 8: The solution for SMEs on app making platforms
THE SOLUTION FOR SMES O N A P P M A K I N G P L AT F O R M S It takes a Channel Partner 60mins to integrate the Security API. It takes 30 seconds for an SME to select and pay for MetaCert’s security services. Integration for SMEs is automated and easier than buying an SSL certificate for a website.
Slide 9: The solution for team collaboration
THE SOLUTION FOR TEAM C O L L A B O R AT I O N No hardware or software required. It takes 30 seconds for an Enterprise customer to add MetaCert to HipChat. Only one person is required to install our integration for it to work across every device in the organization. 8
Slide 10: The solution for team collaboration: message monitoring
THE SOLUTION FOR TEAM C O L L A B O R AT I O N MetaCert monitors every message, alerting users when a malicious link has been detected. MetaCert has built the world’s first anti-spear phishing solution for Team Collaboration. Users can flag and immediately warn IT about new malicious links before ha
Slide 11: The solution for team collaboration: message analytics
THE SOLUTION FOR TEAM C O L L A B O R AT I O N We make MetaCert more sticky by providing message analytics for Management. Management can monitor the type of websites that staff share across all messages. Management can easily find out which websites are mostly accessed across the organization. 10
Slide 12: How it works
H OW I T WO R KS Is this safe to open? Malware, Phishing, XXX SECURITY API Adrian works for Intuit. He’s working Every link is checked Adrian is warned that this is from home and about to open a link against MetaCert’s treat a phishing site & he should inside HipChat intelligence system in proceed w
Slide 13: Revenue model
REVENUE MODEL We sell the following services Anti-Phishing & Malware Protection Pornography-blocking Future services include App Identity Verification to help businesses differentiate their app from malicious/clone apps Enterprise customers that use SMEs that build Apps using Team Collaboration Serv
Slide 14: Business model: SMEs on app making platforms
BUSINESS MODEL SMEs that build apps using an App Making Platform (Channel Reseller) MetaCert Platform Partners benefit by 50% of apps built on AppMakr promoting their apps as more secure than last month subscribed to at those built on other platforms. least one service. SMEs are offered MetaCert bef
Slide 15: Business model: enterprises on team collaboration
BUSINESS MODEL Enterprises - Team Collaboration Team Collaboration companies benefit from offering MetaCert to their Enterprise customers, by promoting their service as more secure than corporate email. Partners like HipChat will promote and market MetaCert, making it easy for us to scale quickly. 1
Slide 16: Strategic partnerships / integrations
S T R AT E G I C PA R T N E R S H I P S / I N T E G R AT I O N S Team Collaboration App Making Platforms HipChat has committed to marketing MetaCert Our live platform integrations with AppMakr and to its 50,000 enterprise customers in 2016. appery.io will be leveraged to attract other app making pla
Slide 17: Go-to-market strategy
G O -T O - M A R K E T S T R AT E G Y Tactics: Drive Reach Through Strategic Partnerships & Distribution Tactics: Demonstrate Solving Problem Tactics: Drive Awareness • We will go after distribution Drive successful Proof of Concept partnerships that will give us wide of Problem • reach i.e. bottom
Slide 18: Our addressable market
OUR ADDRESSABLE MARKET United States Only # of HipChat Enterprise Customers (Enterprise Communication) 49,000 Avg number of users per customer 250 Total number of users 12,250,000 Monthly price per user $1.50 Monthly Revenue $18,375,000 Annual RR $220,500,000 The Global Total # of Enterprise Custome
Slide 19: Core backend technology
C O R E B AC K E N D T E C H N O LO G Y One API: It takes a developer less than an hour to integrate. Adding six lines of code can lookup 10 billion URLs across 60 categories of sites 250ms. API Server: We can turn on new services in less than 60 Security seconds e.g. block gambling, social networks
Slide 20: Competition
COMPETITION Network & Device Security In-App Browsing Security Next-Gen Incumbents 19
Slide 21: Team
TEAM PAUL WALSH DAVID ROOKS ALFONSO VALDES Founder & CEO Head of Data & Frontend Developer DevOps & Full Stack Engineer Paul co-instigated the creation of the W3C David has held senior development Alfonso is a certified Ethical Standard for Web/URL categorization. He is positions at Telefonica and B
Slide 22: Investment opportunity
INVESTMENT OPPORTUNITY FUNDING CURRENTLY WILL BE RAISING USED TO $750K to $1M on a $5.9M Pre (equity) Full time Business 14 to 18 months runway Development / Senior Engineer to help with the $350K Committed: TiE Angels, Monta demand we are seeing Vista Capital and TiE LaunchPad Both positions have b
Slide 23: Milestones
Build new product to M I L E STO N E S protect users from malicious apps Close Seed Turn on 2 new services for content blocking 2 Platform Sell 1,500 monthly Integrations subscriptions to SMEs Build Build HipChat Security Launch Integration Bot for Slack Anti-phishing XXX-blocking Jan - June 2015 Ju
Slide 24: Appendix
TS METACERT APPENDIX
Slide 25: Company history
C O M PA N Y H I S T O R Y Our original mission was to secure integrations with every smart phone and tablet in the world, to solve the problem of Internet Safety for kids. Between 2011 - 2014 we raised $1.2M to build crawling technology, a content classification platform (threat intelligence system
Slide 26: Competitive advantage
COMPETITIVE MetaCert’s patent application will prevent other companies from checking the security level of URLs inside apps. ADVANTAGE MetaCert has the full support of HipChat - they will help sell our Security Integration - this will make it difficult for a competing service to win enterprise custo
Slide 27: Mobile security landscape
MOBILE SECURITY LANDSCAPE Mobile Security Stack Non-Mobile In-App App Layer Operating Device Network Computer (NEW) System MetaCert 4 Area1 Security AVAST Software AVG Barracuda Networks Bit9 BullGuard Bromium ESET FireEye F-Secure Good Technology Google IBM Ionic Security Kaspersky Lookout McAfee M
Slide 28: Mobile security landscape: competitors
MOBILE SECURITY LANDSCAPE MetaCert Good Technology Google Veracode is the 1st to defend apps does not offer a service is MetaCert’s only competitor does not offer a service from malware & phishing that defends applications to defend apps from malware that defends applications URLs. And the only from
Slide 29: What is an in-app browser (WebView) in plain English?
W H AT I S A N I N - A P P B R O W S E R (‘WEBVIEW’) IN PLAIN ENGLISH? ‘WebView’ is a code library provided Apple & Google to help developers display web content inside iOS and Android apps. Developers use a WebView to give apps browser-like capability so end- users don’t need to close the app to op
Slide 30: MetaCert's web categorization platform
M E TAC E R T ’ S W E B C AT E G O R I Z AT I O N P L AT F O R M I S P U R E M AG I C ! When an end-user tries to share or open the image http://imgur.com/r/sex/ { sex.html MetaCert’s API sends a request to MetaCert’s trusted database “status”: { “code”: 200, ‘TrustServ’, to see if it is safe to ope
Slide 31: Thank you
THANK YOU Paul Walsh Founder & CEO paul@metacert.com +1 415 994 4274