Davide Campari-milano N.v. · MIL:CPR
Davide Campari-milano — Deutsche Bank 12th Annual Global Consumer Conference 2015
15 slides from Davide Campari-milano's conference presentation, Jun 10, 2015
Slide 1: From caterpillar to butterfly
[TBD]to butterfly From caterpillar BobBob Kunze-Concewitz, CEO Kunze-Concewitz, CEO Deutsche Bank th th 1212 Annual Deutsche Bank Annual Global Consumer Global Consumer Conference Conference Paris, Paris,10 10 June 2015 June 2015 1
Slide 2: Where do we stand today?
Where do we stand today? Enriched brand portfolio Enhanced distribution capabilities Strengthened infrastructure 2
Slide 3: Our key objectives
Our key objectives 1 Improve mix by accelerating growth in Global Priority Brands (Campari, Aperol, SKYY, Wild Turkey and Jamaican rum) 2 Leverage across the globe proven successful growth models and brand building tools across the portfolio and improve efficiencies on marketing investments Continue
Slide 4: Expanding the international footprint - a focus on global priority brands
Expanding the international footprint - a focus on global priority brands Americas SEMEA NCEE Asia Pacific N. America S. America Note: The size of the bubble reflects the weight of each brand-region combination as % of Group overall net sales (based on Q1 2015 results ended on 31 March 2015) 4
Slide 5: Campari - leveraging classic cocktails and bitter trend
Campari - leveraging classic cocktails and bitter trend 5
Slide 6: Campari - toasting for a legend
Campari - toasting for a legend • A resurgence of Campari, positively driven by consumers’ growing interest in classic cocktails • Brand building with effective marketing tools Key marketing initiatives PR events • Campari Barman competition, Italy - A contest powered by Campari Academy that awards
Slide 7: Aperol - a perfect drink for staying social
Aperol - a perfect drink for staying social 7
Slide 8: Aperol - expanding the orange wave all over the world
Aperol - expanding the orange wave all over the world • Brand positioning adapted to local consumption occasions • Gradual market expansion and activation Key marketing initiatives Experiential marketing On trade experience The Brand Ambassadors Network (across 15 markets in Southern Europe) Spain F
Slide 9: Wild Turkey - a life long engagement
Wild Turkey - a life long engagement Jimmy Russell, Master Distiller of Wild Turkey, 60 years with the distillery - the longest tenure of any master distiller in the industry 9
Slide 10: Wild Turkey - return of bourbon
Wild Turkey - return of bourbon • Positive momentum with consumers rediscovering bourbon • Further premiumisation Key marketing initiatives Brand campaign Sponsorship “#Nevertamed - The National Rugby Jimmy Russell” League in Australia campaign in the US Innovation Limited editions Wild Turkey Diamo
Slide 11: Appleton - the pearl of the Caribbean
Appleton - the pearl of the Caribbean • Tradition, heritage, authenticity • High-end, premiumness focus • Innovation Key marketing initiatives Brand campaign Social media “We are rum people” “From Jamaica With ‘Appleton Chiringuito - #MolloTutto’ campaign in Italy. Winner campaign in Canada Love” ca
Slide 12: Re-envisioned line-up of Appleton Estate premium range
Re-envisioned line-up of Appleton Estate premium range Appleton Estate Appleton Estate Appleton Estate Rare Blend Signature Blend Reserve Blend 12 Year Old • New consistent naming structure to help consumers appreciate the differences and hierarchy among variants and to celebrate the art of blending
Slide 13: SKYY Vodka - innovative spirit
SKYY Vodka - innovative spirit • Innovative, with balanced exposure to infusions • International expansion - #2 vodka in China - # 1 premium vodka in South Africa Key marketing initiatives Innovation Limited editions Sponsorship SKYY Vodka Carnival in Brazil SKYY infusions SKYY Barcraft Brand campai
Slide 14: Company outlook
Company outlook > Despite market challenges (continuing macro volatility, particularly in emerging markets, and competitive pressure), business is expected to be positively impacted by: - global spirits brands, in particular the aperitifs business, the rum portfolio and the American whisky - innovat
Slide 15: Thank you
P L E A S E E N J O Y O U R B R A N D S R E S P O N S I B L Y Thank you www.camparigroup.com 15
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