Slide 1: Cricut Investor Relations Data Sheet: Total Revenue & Gross Margins
Cricut Investor Relations Data Sheet Q2 2025 (in thousands, except shares, EPS, and ARPU) 2022 2023 2024 2025 Q1 Q2 Q3 Q4 FY Q1 Q2 Q3 Q4 FY Q1 Q2 Q3 Q4 FY Q1 Q2 Total Cricut Revenue $ 244,783 $ 183,757 $ 176,996 $ 280,760 $ 886,296 $ 181,227 $ 177,765 $ 174,909 $ 231,246 $ 765,147 $ 167,392 $ 167,94
Slide 2: User Engagement & Monetization
Cricut Investor Relations Data Sheet Q2 2025 (in thousands, except shares, EPS, and ARPU) 2022 2023 2024 2025 Q1 Q2 Q3 Q4 FY Q1 Q2 Q3 Q4 FY Q1 Q2 Q3 Q4 FY Q1 Q2 Active Users 5,498 5,593 5,673 5,834 5,834 5,943 5,912 5,929 5,935 5,935 5,952 5,918 5,894 5,892 5,892 5,926 5,901 USER ENGAGEMENT & MONETI