Slide 1: Interim Report Q2 2024
Interim Report Q2 2024 CONFIDENTIAL MATERIAL
Slide 2: Important information and disclaimer
Important information and disclaimer The information in this presentation (the “Material”) is presented by Bambuser AB (the “Company” and together with its direct and indirect subsidiaries, the “Group”). The following applies to this Material, any oral presentation of the Material by the Company or
Slide 3: V-commerce leader since 2007
V-commerce leader since 2007 Global coverage Winner of Stockholm New York 2021 LVMH Innovation Award 2022 250+ London Salesforce Partner brands leverage our SaaS platform Paris ISV Innovation Award Tokyo 2023 Turku 40+ Digiday Technology Award 2024 DigidayVideo & TV Award counties with customers Q2
Slide 4: You have to understand where consumers are tomorrow
You have to understand where consumers are tomorrow Q2 Report 2024 CONFIDENTIAL MATERIAL
Slide 5: NielsenIQ Spend Z report on Gen Z spending power
The "Spend Z" report from NielsenIQ projects that Gen Z's spending power will experience the fastest growth, reaching an estimated $12 trillion by 2030. In fact, Gen Z spending is predicted to surpass baby boomer spending as early as 2029. Q2 Report 2024 CONFIDENTIAL MATERIAL
Slide 6: 50% of wealth to be inherited by the Next Generation by 2045
+50% of wealth to be inherited by the Next Generation by 2045 Q2 Report 2024 CONFIDENTIAL MATERIAL
Slide 7: Q2 Report 2024 CONFIDENTIAL MATERIAL
Q2 Report 2024 CONFIDENTIAL MATERIAL
Slide 8: Experiential expectations of Next Generations today
Experiential expectations of Next Generations today… Q2 Report 2024 CONFIDENTIAL MATERIAL
Slide 9: New strategies
New strategies — Immersive — Live and on demand — Educational — Engaging — Community building — Expertise building — Highly visual throughout the funnel Q2 Report 2024 CONFIDENTIAL MATERIAL
Slide 10: The Bambuser Virtual Commerce Platform
The Bambuser Virtual Commerce Platform Q2 Report 2024 CONFIDENTIAL MATERIAL
Slide 11: The Bambuser Virtual Commerce Ecosystem
The Bambuser Virtual Commerce Ecosystem Q2 Report 2024 CONFIDENTIAL MATERIAL
Slide 12: Q2 Report 2024 CONFIDENTIAL MATERIAL
Q2 Report 2024 CONFIDENTIAL MATERIAL
Slide 13: ARR Development Q1 2020 – Q2 2024
ARR Development Q1 2020 – Q2 2024 150 142,4 138,7 139,0 Growth (CER) -14% y/y 126,0 125 120,9 123,0 105,2 107,2 105,2 98,9 100 88,6 ARR (SEKm) 75 71,8 55,2 50 45,6 32,4 25 22,8 15,6 7,2 0 Q1 2020 Q2 2020 Q3 2020 Q4 2020 Q1 2021 Q2 2021 Q3 2021 Q4 2021 Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023
Slide 14: Key Highlights Q2 2024
Q2 2024 Key Highlights Q2 Report 2024 CONFIDENTIAL MATERIAL
Slide 15: New Wins
New Wins Q2 Report 2024 CONFIDENTIAL MATERIAL
Slide 16: New Business: Audi Sweden
Key Highlights New Business: Audi Sweden – Audi Sweden is set to launch several new car models in 2024, marking a major transformation in its business model. – Teaming up with Bambuser, Audi Sweden will leverage shoppable videos to enhance its digital customer journey and boost electric car sales. Q
Slide 17: New Business: Hy-Vee
Key Highlights New Business: Hy-Vee – Hy-Vee is a U.S. retailer known for its grocery stores, dining options, health services and wellness-focused programs. The chain is ranked as one of the top companies in the nation for providing convenient, customer-focused shopping experiences. Q2 Report 2024 C
Slide 18: Shoppable Video
Key Highlights Shoppable Video – Bambuser clients can now source video content from any origin— whether recorded live shows, camera rolls, or external sources—and redistribute it as shoppable video anywhere on their e-commerce site. – With Shoppable Video, clients can easily upload content, add the
Slide 19: App Framework
Key Highlights App Framework – We are excited to introduce the App Framework, a versatile tool that allows Bambuser clients to create and integrate custom apps directly within the Bambuser platform. – Whether the goal is to add screens before or after shoppable calls, facilitate real-time collaborat
Slide 20: SaaS KPIs and Financials
SaaS KPIs and Financials Q2 Report 2024 CONFIDENTIAL MATERIAL
Slide 21: ARR Bridge
ARR Bridge -14% y/y Q1 2024 – Q2 2024 ARR Growth at CER Growth (CER) +7% q/q 106,1 0,9 105,2 1,3 7,1 9,3 7,9 98,9 — New business in Q2 was driven by EMEA. Churn and negative net expansion impacted Americas primarily. Q1 2024 New Business Expansion Churn Acquired ARR Q2 2024 FX Effect Q2 2024 (CER) Q
Slide 22: ARR by Customer
ARR by Customer -22 y/y -8% y/y Q2 2023 – Q2 2024 Customer Group growth Avg. ARR per CG growth (CER) 300 600 ARR per Customer Group (SEKk) No of Customer Groups 252 250 245 500 234 223 216 200 400 150 300 100 200 — The decline in ARR per Customer of -8% y/y is mainly attributable to churn and negati
Slide 23: ARR by Region
ARR by Region Q2 2024 0 ARR y/y Growth (CER %) APAC 9% APAC -5 Americas 34% 57% EMEA -10 EMEA -15 All regions had negative y/y ARR developments where Americas EMEA, Americas, and APAC had y/y ARR declines of -20 -12%, -19%, and -5% respectively (at CER). 0 10 20 30 40 50 60 70 80 90 100 ARR Share (%
Slide 24: Net Revenue Retention
Net Revenue Retention Q2 2024 (LTM) 120 NRR % (LTM) Top 20 Accounts 100 80 All Accounts 60 — Our top 20 accounts continues to outperform the total customer 40 portfolio, exhibiting an ARR growth of +5% (at CER) y/y and an NRR of 104%, mirroring a continuously strong relative performance and underlyi
Slide 25: Net Sales
Net Sales Q2 2023 – Q2 2024 Growth Net Sales -17% y/y 32,3 31,3 28,5 26,7 26,9 Net Sales SaaS SEKm Q2 2023 Q3 2023 Q4 2023 Q1 2024 Q2 2024 Q2 Report 2024 CONFIDENTIAL MATERIAL
Slide 26: Gross Margin
Gross Margin Q2 2024 +1%p. y/y Gross Margin SaaS -2%p. q/q 77% Q2 Report 2024 CONFIDENTIAL MATERIAL
Slide 27: Adjusted EBITDA
Adjusted EBITDA Q2 2023 – Q2 2024 0 0 Adjusted EBITDA (%) Adjusted EBITDA (SEKm) -20 -10 -40 -20 -23,1 -22,5 -60 -24,8 -30 -74% SEK +12m y/y -27,7 (-35%) -84% -80 -85% -34,9 -93% -40 — Adjusted EBITDA improves for the second -100 consecutive quarter despite lower net SaaS sales y/y. -108% This posit
Slide 28: SaaS Operating Expenses
SaaS Operating Expenses 70 SEKm -26% y/y Q2 2023 – Q2 2024 61,1 (SEK -15,7m) 60 50,2 49,4 50 48,5 45,5 40 30 20 — A leaner and more efficient organization keeps impacting OPEX for the SaaS business, continuing its positive development and 10 ending at -8% q/q, -26% y/y. — It should be noted that OPE
Slide 29: Cash Flow
Cash Flow Free Cash Flow Cash Flow Bridge Q2 2023 – Q2 2024 Q1 2024 – Q2 2024 0 250 SEKm FCF (SEKm) 247,3 245 -10 240 -20 -21,1 -24,3 -24,7 21,5 235 Cash Flow Q1: SEK -27,3m -30 -33,6 -37,6 230 -40 0,5 225 7,7 -50 220,0 220 0,1 1,6 -60 0 Q2 2023 Q3 2023 Q4 2023 Q1 2024 Q2 2024 Cash Balance Operating
Slide 30: Reshaping Commerce
bambuser Reshaping Commerce