Stagwell Inc. · NASDAQ:STGW
Stagwell — Risk and Reputation Webinar April 2024
20 slides from Stagwell's conference presentation, Apr 18, 2024
Slide 1: Risk & Reputation Unit
RISK & REPUTATION UNIT
Slide 2: Agenda
AGENDA 1. Where are we as business today? 2. What are the major issues this election year in the U.S.? 3. Advice for business 2
Slide 3: Where are we as business today?
Where are we as business today?
Slide 4: Political Polarization Is Increasing: Becoming a Boardroom Discussion
POLITICAL POLARIZATION IS INCREASING Becoming a Boardroom Discussion 5 trends having greatest impact on your company in the next 12 months? -18.3 points + 6.6 points -19.7 points + 5.3 points -22.2 points + 1.0 point + 1.0 point + 15.0 points -5.0 points NACD Directors' Pulse Poll: Q3 2023 versus a
Slide 5: Looking Ahead: The Business Environment Will Be Even Tougher
LOOKING AHEAD The Business Environment Will Be Even Tougher The Next Several Months are Going to Be Politically Anti-Business “ A Bud Light is no longer just something you grab when you feel like a beer. A conservative outcry over Bud’s marketing campaign with a transgender activist has put the bran
Slide 6: People Are Skeptical: Local Sources are More Trusted
PEOPLE ARE SKEPTICAL Local Sources are More Trusted How much do you trust information from each of the following sources? How biased do you think that the news and information you get from each of the following sources is? 100% Trusted Source Biased Source 84% 90% 79% 78% 74% 80% 71% 71% 70% 65% 63%
Slide 7: News Reporting On Social Media Platforms are not Trusted
PEOPLE ARE SKEPTICAL News Reporting On Social Media Platforms are not Trusted How frequently do you use the following platforms to learn about the news? How much do you trust news and information from each of the following sources? 100% Among All Americans 90% 74% 66% Usage (Occasionally/Often) Trus
Slide 8: What are the major issues this U.S. election year?
What are the major issues this U.S. election year?
Slide 9: Republicans Are From Mars; Democrats Are From Venus
REPUBLICANS ARE FROM MARS; Democrats Are From Venus 59% 55% 51% 27%-pt difference 32% 41%-pt 38%-pt difference difference 14% 13% The Country Is On The Economy Is I Am Optimistic About My The Right Track On The Right Track Life In The Next Year Democrat Republican 30
Slide 10: What Matters to Voters
WHAT MATTERS TO VOTERS The Harris Poll (March 2024)
Slide 11: What Matters to Voters
WHAT MATTERS TO VOTERS Column % DEM GOP IND/ MALE FEM 18-24 25-34 35-44 45-54 55-64 65+ WHITE HISP BLACK OTH Inflation 33% 42% 40% 34% 41% 24% 39% 38% 43% 42% 34% 40% 35% 36% Immigration 10% 35% 16% 24% 19% 10% 22% 15% 20% 25% 26% 22% 24% 11% Crime 13% 9% 9% 12% 8% 14% 10% 14% 14% 6% 7% 10% 10% 11%
Slide 12: TikTok Debate Underscores Battle of the Generations
TIKTOK DEBATE UNDERSCORES BATTLE OF THE GENERATIONS Which of the following do you think is more important: The U.S. House of Representatives recently passed a bill requiring ByteDance to either sell TikTok to a U.S. government- approved buyer within six months or TikTok would be banned in the United
Slide 13: Issues Across the Aisle
ISSUES ACROSS THE AISLE Democrats Want Both Parties Want Republicans Want To Focus On: To Focus On: To Focus On: • Abortion Rights • China • Border Security • Healthcare • Taxes • Inflation • Social Security, Medicare • Crime • Protecting Democracy • National Debt, Deficits • Climate Change • Suppor
Slide 14: Election Spending Will Be Unprecedented
ELECTION SPENDING WILL BE UNPRECEDENTED ... • 2024 will be the most expensive election cycle ever – with an estimated $12B to be spent across media channels. • This spending will not be spread evenly across DMAs Radio: $1.2B Digital: $1.4B CTV: $1.6B Linear TV: $7.9B
Slide 15: Creating Business Challenges, Opportunities
… CREATING BUSINESS CHALLENGES, OPPORTUNITIES Factors at play that require unique solutions Though 2024 Extremely Longer There will Unpredictable will see a record well-known than usual be fewer news stories amount of major party Presidential ‘tentpole' (like updates to spending, the candidates for
Slide 16: Spending Will Be Concentrated in a Few Key Markets
SPENDING WILL BE CONCENTRATED IN A FEW KEY MARKETS Las Vegas, Philadelphia, Phoenix and Reno top Assembly's 2024 Market Intensity Index
Slide 17: Advice for business
Advice for business am RISK & m REPUTATION
Slide 18: 5 Truths on Reputation to Survive Polarization
5 TRUTHS ON REPUTATION TO SURVIVE POLARIZATION Thinking about ways to build a company's reputation that would be immune to consumer and/or societal backlash, how important are the following? % Important 1. 2. 3. 4. 5. Know your Live your Bring people Don’t Back it up customer values together flip-fl
Slide 19: What a Brand Needs ahead of Election 2024
1. Holistic understanding of stakeholders – including employees, consumers, investors and media WHAT A BRAND 2. Vetting process NEEDS that integrates marketing and communications ahead of 3. A ready defense Election 2024 to ensure you stand by your actions 4. 24/7 monitoring and increased tracking d
Slide 20: Thank you!
Thank you! Ray Day, Ray.Day@StagwellGlobal.com Alexis Williams, Alexis.Williams@StagwellGlobal.com