Citizens Financial Group, Inc. · NYSE:CFG

Citizens Financial — BancAnalysts Association of Boston, Inc. 2021

18 slides from Citizens Financial's conference presentation, Nov 4, 2021

  1. Slide 1: BancAnalysts Association of Boston, Inc.

    BancAnalysts Association of Boston, Inc. November 4, 2021 Brendan Coughlin Head of Consumer Banking

  2. Slide 2: Forward-looking statements and use of non-GAAP financial measures

    Forward-looking statements and use of non-GAAP financial measures FORWARD-LOOKING STATEMENTS This document contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Statements regarding potential future share repurchases and future dividends as w

  3. Slide 3: Key messages

    Key messages ➢ Dramatically repositioned Consumer Banking since IPO ➢ Key strategic priorities in Consumer Banking are progressing well ➢ Re-positioning distribution channels as digital adoption rises ➢ Consumer deposit and lending franchise with national reach driving distinctive growth ➢ Strong me

  4. Slide 4: Dramatically repositioned Consumer Banking since IPO

    Dramatically repositioned Consumer Banking since IPO 2015 Today Above-industry growth and improving customer experience ◼ Not growing Serving ◼ ~6.5% primary household growth since 2018 ◼ Below average Net customers Promotor Scores (NPS) ◼ Improving NPS; JD Power rank up from bottom-quartile to medi

  5. Slide 5: Consumer Banking strategic priorities

    Consumer Banking strategic priorities Our vision: To be our customer’s trusted and primary financial partner supporting them along life’s journey Customer target: Outsized focus on mass affluent and affluent customers Key initiatives aimed at driving growth and profitability E2E digitization efforts

  6. Slide 6: Broad-based distribution shift underway with digital engagement accelerating

    Broad-based distribution shift underway with digital engagement accelerating Channel usage shifting towards digital Repositioning branches Digital engagement accelerating(1) 1,103 1,037 967 1.7 million at 3Q21 9.3 million YTD 7.5 million YTD Mobile active users Digital check deposits P2P Zelle trans

  7. Slide 7: Investments in customer experience are paying off

    Investments in customer experience are paying off Net Promoter Score up 16 points over the last 3 years Transforming physical and digital channels Mobile App ATMs Branches Building a branch in your pocket; digital Enhanced ATM functionality Emphasis on advisory space and first omnichannel approach r

  8. Slide 8: Distribution strategy to win nationally

    Distribution strategy to win nationally Opportunity to converge core regional banking platform and national digital bank Building a leading digital-first bank: one brand, integrated platform National National digital bank Building a strong national brand “Light” branch footprint ✓ Digital only • Cal

  9. Slide 9: Consumer deposit and lending franchise well-positioned to drive growth

    Consumer deposit and lending franchise well-positioned to drive growth(1) ($ in billions) 7% average deposits CAGR 6% period-end retail loan growth $101.0 $91.5 $84.8 $74.9 $77.5 $63.5 $65.4 $69.7 $72.0 $61.7 $62.3 $61.8 12% 0.73% 12% 0.48% 0.27% 0.30% 0.34% 0.25% 0.06% 10% 3Q20 4Q20 1Q21 2Q21 3Q

  10. Slide 10: Entering NYC Metro and New Jersey markets

    Driving medium-term growth 1 Entering NYC Metro and New Jersey markets Leveraging Citizens capabilities Right to win Citizens mature capabilities to be delivered ◼ Citizens sales delivery model, differentiated lending in acquired branches and marketing/analytics provide an opportunity to Acquired br

  11. Slide 11: Driving momentum in Wealth

    Driving medium-term growth 2 Driving momentum in Wealth ($ in billions) Strong AUM growth Right to win Track record of strong AUM growth ◼ Demonstrating consistent fee growth, with expected to continue record performance YTD 2021; annualized fees up 18% versus 2019 $22 − Building momentum with ~$1.8

  12. Slide 12: Growing Citizens Pay

    Driving medium-term growth 3 Growing Citizens PayTM Potential by 2025 Right to win ($ in billions) ~3MM+ customers originating annually ◼ Market growing ~20%+ CAGR with strong demand from merchants and consumers ~$6 − Portfolio growth of ~40%+ YoY in 3Q21 excluding ~1MM+ customers originated(1) 20%+

  13. Slide 13: Transformative national digital strategy

    Driving medium-term growth 4 Transformative national digital strategy Growing customers nationally(1) Right to win (in millions) ◼ Existing national reach with Citizens Access® and our 6.5 6.5 distinctive consumer lending franchise − Unique product breadth with mortgage, home ~13% CAGR equity, educa

  14. Slide 14: Summary

    Summary ➢ Successfully executing on our key strategic priorities ➢ Re-positioning distribution with increasing digital capabilities ➢ Consumer deposit and lending franchise to drive differentiated growth ➢ Successful execution across four key areas, distinctive to Citizens, provides medium- term rev

  15. Slide 15: Appendix

    Appendix 15

  16. Slide 16: Notes

    Notes Notes on Non-GAAP Financial Measures See important information on Non-GAAP Financial Measures at the beginning and end of this presentation for an explanation of our use of these metrics and non-GAAP financial measures and their reconciliations to GAAP financial measures. “Underlying” results

  17. Slide 17: Non-GAAP Financial Measures and Reconciliations - Consumer Banking Segment

    NON-GAAP FINANCIAL MEASURES AND RECONCILIATIONS - Consumer Banking Segment $s in millions, except share, per share and ratio data 17

  18. Slide 18: Citizens Financial Group, Inc.

    3< Citizens Financial Group, Inc.”

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