Sirma Group Holding Jsc · BSESOF:SIRM
Sirma Group Holding Jsc — Sirma Group Holding — Investor Presentation (February 2025)
32 slides from Sirma Group Holding Jsc's investor presentation, February 2025
Slide 1: Sirma Loyalty Solution: 15 years of experience beyond shopping
Sirma Loyalty Solution 15 years of experience beyond shopping sirma.com
Slide 2: Who we are
Who we are 02 Established in 1992 as Sirma AI (Artificial Intelligence), Sirma has dedicated to relentless pursuit of success, yielding remarkable results along the way. Our proud legacy encompasses successful development, numerous business accomplishments, and the attainment of multiple professional
Slide 3: Our global footprint
Our global footprint 03 OFFICES IT PROFESSIONALS YEARS Romania Sweden Canada Bulgaria UK Albania USA 800 33 COUNTRIES PROJECTS sirma.com Brazil 170 1000
Slide 4: Industry expertise
Industry expertise 04 FinTech Transportation & Logistics InsurTech Packaging & Measurement Healthcare Public Industry Cross Insustry Retail (E-Commerce) Travel & Hospitality sirma.com
Slide 5: Our Solution: Transform in-store visitors into loyal customers
05 Our Solution Transform in-store % 14 visitors into loyal Our loyalty solution generates over 14% of customers the mall's turnover and beyond sirma.com
Slide 6: What is Loyax?
06 What is Loyax? Loyax™ is your customisable loyalty management platform, specially tailored to showcase your unique brand identity. sirma.com
Slide 7: Loyax platform modules overview
System Components 07 1. Loyalty Campaigns 7. Web Admin Portal for Reporting & Analytics 2. Reward Mechanism 8. Referral Program 3. Customer Tiering 9. End-Customer Self-Check TabletApplication 4. Communication Center: Email, Facebook, 10. Promoter Tablet Application: Assists events Push Notifications
Slide 8: 1. Loyalty Campaigns
System Components 08 1. Loyalty Campaigns Loyax™ empowers you to effortlessly craft diverse loyalty campaigns, ensuring loyal shoppers are rewarded for every purchase within the shopping center, irrespective of specific tenants. Our solution values and rewards your most valuable customers for their en
Slide 9: 2. Reward Mechanism
System Components 09 2. Reward Mechanism The platform enables you to delight your customers with multiple reward mechanisms: Physical rewards Vouchers Discount Cashback Exclusive offers for members only sirma.com
Slide 10: 3. Customer Tiering
System Components 10 3. Customer Tiering Loyax™ allows you to segment your customers into distinct tiers based on their spending within the shopping center, offering Basic and VIP tiering options. sirma.com
Slide 11: 4. Communication Center
System Components 11 4. Communication Centеr Our communication center provides a dynamic connection with customers, leveraging specific criteria such as: Customer activity (registration, most visited shops, period, etc.); Demographic segmentation (age, gender, family status, number of kids, country,
Slide 12: 5. Exclusive Vouchers
System Components 12 5. Exclusive Vouchers Customers can access a diverse range of vouchers from various tenants within the shopping center, ensuring a seamless experience that can be distributed across different customer tiers. Accumulate Loyalty Points Redemption Process In-Store Redemption Once cu
Slide 13: 6. End-customer website and mobile loyalty app
System Components 13 6. End-customer website and mobile loyalty app: iOS and Android The Loyax™ mobile app elevates your mobile presence, ensuring your brand stays at the forefront of customers' minds. With our user-friendly mobile App, customers can enjoy a range of benefits, including: Exclusive Off
Slide 14: 7. Web Admin Portal - Reporting & Analytics
System Components 14 7. Web Admin Portal - Reporting & Analytics Loyax™ offers robust reporting and analytics features to help you gain valuable insights into customer preferences and tailor your offers accordingly. Key aspects include: Demographics: Age, Gender, City, Family Status, Kids Customer Beh
Slide 15: 8. Referral program
System Components 15 8. Referral program Unlock the power of referrals with Loyax's 'Refer a Friend' program. When your customer shares their referral code with a friend, both receive points – a win-win deal! Here's how it works: Set Up Your Campaign: Add the 'Refer a Friend' event to one of your ca
Slide 16: 9. End-customer Self-Check Tablet Application
System Components 16 9. End-customer Self-Check Tablet Application Track inactive cards and cards used solely for discounts. Collect data on inactive users and facilitate their transformation into active users. sirma.com
Slide 17: 10. Promoter Tablet Application
System Components 17 10. Promoter Tablet Application An app that helps event promoters to create accounts. sirma.com
Slide 18: 11. End-customer Info Desk point onsite in the mall
System Components 18 11. End-customer Info Desk point onsite in the mall Register as a user in the program and get a physical card; Scan receipts on the Info Desk and collect points; Book a reward on Info desk and get the reward. sirma.com
Slide 19: 12. Coalition programs
System Components 19 12. Coalition programs What are coalition loyalty programs? Coalition loyalty programs enable customers to utilize a single loyalty card or mobile app for accruing and redeeming points across diverse businesses. This facilitates faster point accumulation and redemption for a bro
Slide 20: Business Goals
20 Business Goals Integration of Elevated shopper cutting-edge AI engagement and marketing automation experience tools Amplified sales for all Enhanced customer merchants communication through personalized Gathering valuable offers shopper insights sirma.com Increased foot traffic
Slide 21: The Customers
21 The Customers Customer’s expectation Customers desire to feel unique and valued Prioritizing customer experience is crucial Aiming for a seamless shopping experience Delivering exceptional value for money sirma.com
Slide 22: The Customer Journey: Elevate your in-store experience
22 The Customer Journey Elevate your in-store experience sirma.com
Slide 23: The customer journey: Mobile app for self-scanning
The customer journey 23 Mobile app for self-scanning 1. Mark downloads the LOYAX mobile app. 2. He makes a purchase at any store within the shopping centre. 3. Mark scans the collected receipts via the LOYAX mobile app. 4. After accumulating a certain amount of loyalty points, the customer is eligib
Slide 24: The customer journey: Info desk management
The customer journey 24 Info desk management 1. Annа downloads the LOYAX mobile app or gets a loyalty card from the Info Desk. 2. She makes a purchase at any store within the shopping centre. 3. Anna collects the receipts and goes to the Info Desk. 4. The employee scans the receipt with a scanner to
Slide 25: Customer Journey Loyalty Map
The customer journey 25 Customer Journey Loyalty Map Mobile app for self-scanning 1. Mark downloads the LOYAX mobile app. 2. He makes a purchase at any store within the shopping centre. 3. Mark scans the collected receipts via the LOYAX mobile app. 4. After accumulating a certain amount of loyalty p
Slide 26: Success Stories: KFC / SAMEX
Success Stories 26 Loyax; Custom e-shop - mobile app and web The Customer SAMEX Ltd. was established in 1992 and is the first operator of international fast food chains in Bulgaria. SAMEX Ltd. operates the restaurants of KFC and NORDSEE in Bulgaria and is among the leaders on the Bulgarian market. Th
Slide 27: Success Stories: ADA Mall
Success Stories 27 Loyax Implemented for ADA MALL (GTC Group) A popular shopping mall in Belgrade, Serbia. Fashionable commercial complex offering department stores, boutiques, eateries & outdoor seating. The Assignment Ada Loyalty Club platform covers over 90% of the Mall’s tenants and has provided
Slide 28: Success Stories: Metro Cash & Carry Bulgaria
Success Stories 28 Loyax Gamification Campaign Implemented for Metro Cash & Carry Bulgaria Metro is a German based multinational wholesale chain that operates B2B membership-only cash and carry stores and is focused on SME segment. Metro Bulgaria has been working since 1999 and serves now 11 stores.
Slide 29: Success Stories: Souperstar
Success Stories 29 Loyax Implemented for Souperstar® is the successors to Fortune Food, a traditional Chinese brand known for its high-quality Singaporean snacks such as papaya or kueh pie tee. The brand was looking for a novelty approach among its loyal clientele. If there is an industry that lives
Slide 30: Success Stories: Sport Depot Bulgaria
Success Stories 30 Melinda Implemented for SPORT DEPOT BULGARIA SPORT DEPOT is the largest chain of sports stores in Bulgaria. Official partner of SPORT 2000 International, the company offers sports goods, clothing and shoes to over 100 world-famous sports. SPORT DEPOT is one of the most popular sports
Slide 31: Loyalty Management Solution Architecture
Loyalty Management Solution Architecture 31 Loyax Admin Loyax NX Loyax User Admin Web Portal End User Web Portal • Create/edit merchants Loyax Programs Loyax CRM Communication Loyax Analytics • Generate loyalty cards • Customer registration • Generate reports and analytics • Social media registratio
Slide 32: Get in touch
Get in touch 32 European Headquarters UK Office 135 Tsarigradsko Shosse, fl 3 Maple Works 1784, Sofia, Bulgaria 73 Maple Road, Surbiton, Tel: +359 887 920 899 Greater London KT6 4AG sales@sirma.com United Kingdom Cell: +44 7810801826 sales.uk@sirma.com USA Office NordicsOffice 9620 S Las Vegas Blvd,
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