Nelly Group Ab · OMXSTO:NELLY

Nelly Group Ab — Q2 2023 Earnings Presentation

9 slides from Nelly Group Ab's earnings presentation, Jul 14, 2023

1. Slide 1: Nelly Group AB Investor Presentation Q2 2023

   Nelly Group AB INVESTOR PRESENTATION Q2 2023 14 July 2023 NELLY.COM

2. Slide 2: Nelly Group Q2 2023 Presentation

   Nelly Group Q2 2023 Presentation Helena Karlinder-Ostlundh Ola Wahlstrom Acting CEO Interim CFO ir@nelly.com www.nellygroup.com NELLY

3. Slide 3: Agenda

   AGENDA * This is Nelly ¢ Re-building for profitability ¢ Financial update * Q&A NELLY

4. Slide 4: This is Nelly

   in the Nordics> ==" peebcommunity of Nordic- consume aE Mal j 1.1 million customers look & feel fab

5. Slide 5: Re-building for profitability

   Re-building for profitability Increased own brand share and strengthened our position in several “everyday” categories, e.g., pants Lower return rate, both overall and within most categories Continued to optimise assortment breadth and saw increased volumes on top sellers Continued focus on organic

6. Slide 6: Q2 2023 - Income statement

   Q2 2023 - Income statement -15% revenue decline in competitive markets Gross margin +1.4%p partly due to (SEK millio increased own brand share of sales Net revenue SEK 5m lower fulfilment and Gross profit distribution cost, mainly due to lower Gross margin 476% 49.0% volumes Fulfilment and distribut

7. Slide 7: Q2 2023 - Operational & Financials

   Q2 2023 - Operational & Financials 536k Orders, -13% YoY 41.2% Share of sales increase of +2.4%p. YoY 38% Returns reduction of -2.6%p. YoY es N a oe Fulfilment & distribution cost down 5m YoY, as a share of net revenue at 17% (16%) Marketing cost as a share of net revenue 10.2% (12.6%) Admin and oth

8. Slide 8: Q&A

9. Slide 9: Thanks!

   THANKS! |

Nelly Group — Q2 2023 Earnings Presentation on 6ix