First Horizon Corporation · NYSE:FHN
First Horizon — Investor Day (June 2023)
11 slides from First Horizon's investor day presentation, Jun 6, 2023
Slide 1: Purpose driven, Client centered, Value focused
PS = 20 Purpose driven (am) oF : = Client centered HORIZON Z Value focused —
Slide 2: Disclaimers
Disclaimers Non-GAAP Information Certain measures included in this document are “non-GAAP,” meaning they are not presented in accordance with generally accepted accounting principles in the U.S. and also are not codified in U.S. banking regulations currently applicable to FHN. Non-GAAP measures are
Slide 3: Client Engagement, Client Experience and Building the Brand
Client Engagement, Client Experience and Building the Brand
Slide 4: First Horizon brand journey
First Horizon brand journey Focused on ensuring a consistent brand voice and presence – internally and externally First Tennessee brand 2019 transitions to First Horizon Bank COVID 2020 COVID 2022 Expanded footprint 2023 4
Slide 5: Defining the brand internally
Defining the brand internally Our Purpose Our Values Our Action Help our clients unlock • Puts clients first Own moment their full potential with • Cares about people capital and counsel. • Commits to excellence in Listen I Understand I Deliver everything we do • Elevates equity • Fosters team succe
Slide 6: Defining the brand externally
Defining the brand externally ‘Let’s Find A Way’ award-winning campaign featuring real clients and bankers “[Brand building] returns are meaningful – and +6% +5% +1% measurable...on average, a 1- point gain in brand metrics such as awareness and Brand awareness1 Brand awareness1 Brand consideration2
Slide 7: Mack Wilbourn, Atlanta client
Mack Wilbourn, Atlanta client 7
Slide 8: Differentiation through the client experience
Differentiation through the client experience Our client-centric strategy strengthens client relationships while fostering revenue growth and enhanced market positioning Relationships Feedback & complaints Interactions “80% of companies that excel in customer experience outperform their competitors
Slide 9: With over 8.5M annual visitors, FirstHorizon.com is Our Biggest Banking Center
With over 8.5M annual visitors, FirstHorizon.com is Our Biggest Banking Center Significant performance increase since October 2022 launch: +2.2M +26% Customer experience improved through 7.2% Prospects & clients visiting 560% Increase in leads1 New website visitors faster page load times more pages
Slide 10: Performance Marketing: Driving business
Performance Marketing: Driving business Channels AWARENESS (Brand) Paid digital media mix INTEREST Paid digital media mix CDP Triggers personalization CDP Podcast Shop CONSIDERATION Paid media partnerships INTENT 2023 Highlights Business journal partnerships • 4X increase in marketing driven leads E
Slide 11: What's on the horizon
What’s on the horizon Well positioned to deliver on strategic priorities and commitments • Continue to enhance the First Horizon brand • Drive deposit growth Key priorities • Cultivate high-value Wealth and Private Client relationships • Commercial Banking and Treasury Management lead nurture • Prov