Briscoe Group Limited · NZX:BGP
Briscoe — FY2022 Earnings Presentation
16 slides from Briscoe's earnings presentation, March 2022
Slide 1: Full Year – 52 week period ended 30 January 2022
Full Year 52 week period ended 30 January 2022
Slide 2: Contents
Contents 3. Highlights 4. Growth Equation 5. Sales 6. Gross Profit Margin % 7. Net Profit After Tax 8. Online Performance 9. Online Experience 10. Customer Satisfaction 11. Team 12. ESG 13. Strategy 14. Moving Forward 15. Financial Summary 2.
Slide 3: Highlights Year ended 30 January 2022
Highlights Year ended 30 January 2022 Record Sales Record NPAT ● Group sales +6.08% to $744.4m ● NPAT up 20.10% to $87.9m ● Homeware sales +4.93% to $460.9m ● Sporting goods sales +8.00% to $283.5m Continued Gross Profit Performance Strong Balance Sheet ● Gross Profit % up to 45.76% from 43.76% ● Ne
Slide 4: The Growth Equation
The Growth Equation Solid Foundations Strategic Programme Sustainable Business Growth Future New Supply Revenues ● Sales Chain ● Global premium brands ● Gross ● Relevant product markets Profit Proven resilience in ● challenging environments ● NPAT ● Record NPS ● Product availability ● Over 3,000 new
Slide 5: Sales
Sales Year-on-year sales Continuing strong Core business, new stores, 48 Homeware and increases pre and post online and strategic growth across both initiatives driving growth. 42 Rebel Sport lockdowns. segments. stores. 5.
Slide 6: Gross Profit Margin %
Gross Profit Margin % ● Continued strong margin growth across both Homewares and Sporting Goods ● Online GP% differential has narrowed with a focus on wider story telling alongside promotions ● Step-change increase in Group GP% driven by: ○ Post lockdown increased consumer demand ○ Enhanced analysis
Slide 7: Net Profit After Tax
Net Profit After Tax (NPAT) Significant increase in NPAT driven by: ● Lifestyle choice in relation to time at home and personal 1. well-being ● Increased active customer base through leveraging customer segmentation insights ● Enhanced analysis and construction of promotional activity ● Ongoing focu
Slide 8: Online Share of Sales
Online Share of Sales Significant growth in online sales enhanced by further lockdowns. Step change also driven by: ● Increased digital media budget to drive up traffic to the site - more than 50 million total combined sessions ● Personalisation programme embedded - now accounting for approximately
Slide 9: Relentless focus on online customer experience
Relentless focus on online customer experience Fulfilled >22,500 ORDERS PER WEEK BRISCOES 1,863,032 ORDERS THIS YEAR >14,923 ORDERS PER WEEK REBEL INCREASE IN ONLINE AVAILABILITY AT THE WE NOW START OF 2021 HAVE ALL FAR GREATER AVAILABILITY 40 90 WITH A SIGNIFICANT STORES STORES AND DC REDUCTION IN
Slide 10: Customer Satisfaction
Customer ● Despite significant global supply ● Customer sensitivity was chain disruption, we maintained very heightened during FY22 due to prolonged lockdowns - focus on Satisfaction strong customer scores fulfilment and post purchase experience NPS Trend - Last Three Years 10.
Slide 11: Team
Team RECRUITMENT & >500 ● Covid-19 required us to swiftly move over 500 interviews to an online process for Despite all of the challenges associated RESOURCING managers and candidates to scale up for peak seasonal recruitment. with Covid-19, our business maintained the investment in our people, incl
Slide 12: ESG - Steps to a better tomorrow
PURPOSE ESG - Steps toa ee better tomorrow deliver to customer and investor expectations, We all have a role to play in climate change. We are committed to minimising our impact on the environment, for our whanau, our customers, in the communities in which we operate, and for our business. ai * Buil
Slide 13: Multi-Year Strategic Initiatives
Multi-Year Strategic Initiatives 2021 2022 & 2023 Attract Customer segmentation and Online UX enhancements personalised comms embedded CUSTOMER In store digital tools implemented Enhanced data collection to step change Database growth Grow Retain In store digital price and promotion Online parcel di
Slide 14: Building on our position of strength
Building on our position of strength ● Continued excellent trading performance in both Homewares and Sporting goods ● Strategic plan is delivering ahead of expectations and now contributing significant incremental profit ● Continued to leverage enhanced promotional analytics to step change product m
Slide 15: Financial Summary
Financial Summary FY Jan 18 FY Jan 19 FY Jan 20 FY Jan 21 FY Jan 22 Homeware revenue $000 385,217 403,159 410,908 439,234 460,887 Sporting Goods revenue $000 219,919 228,760 242,109 262,563 283,563 Group Total Revenue $000 605,136 631,919 653,017 701,797 744,450 Online Mix of sales % 8.2% 10.0% 11.3
Slide 16: Briscoes Rebel
Briscoes Rebel Continue to be relevant to our shoppers in a very testing, yet dynamic marketplace. Challenge ourselves to test and trial better ways of doing our business, to ensure these Brands will continue to be successful and loved, now and in the future!