Tradelab S.p.a. · MIL:TRAI
Tradelab — Investor Presentation (June 2025)
26 slides from Tradelab's investor presentation, June 2025
Slide 1: Investor Presentation June 2025
Investor Presentation June 2025 Strictly reserved and confidential
Slide 2: Disclaimer
Disclaimer This document has been prepared by Tradelab S.p.A. (the “Company” or “Tradelab”) for information purpose only, it contains only summary information and, therefore, it is preliminary in nature. Furthermore it has been drafted without claiming to be exhaustive. By attending this presentatio
Slide 3: Index
Index 1. TradeLab 2. Business Overview 3. Reference market 4. Commercial KPIs & Key Financials 5. Growth Strategies and the IPO Strictly reserved and confidential 3
Slide 4: TradeLab
1 TradeLab Strictly reserved and confidential 4
Slide 5: TradeLab at a glance
TradeLab at a glance 26 years as a benchmark in the Italian market for Trade & Retail Services and proprietary solutions +25 Marketing and Channel • Tradelab is a long-term strategic partner for data collection, analysis, and 5 continuously- evolving Management proprietary solutions interpretation.
Slide 6: Key People
Key People Paolo Bertozzi Massimo Viganò Luca Pellegrini Luca Zanderighi Board Member CEO Chairman HOI P.A. and Regional Mktg HOI Pharma&Healthcare HOI Retail and AFH • Emeritus Professor of Marketing at IULM. • Full professor of Marketing at the • Former roles at Bocconi (deputy director University
Slide 7: Business Model History and Evolution
Business Model History and Evolution IPO - 29 May 1999 2003 2004 2007 2012 2013 2017 2018 2019 2020 2021 2024 2025 STUDY CENTRE – SERVICE BUSINESS ASSOCIATED FIRM INDUSTRIALISATION PLATFORM MODEL MODEL MODEL • Organisational structure based on professionals • Streamlining of the service offering and
Slide 8: Corporate structure & Governance
Corporate structure & Governance Board of Directors Historic shareholders (preIPO) Prof. Luca Pellegrini Massimo Viganò Massimo Viganò: 12.66% Alessandra Fortini: 2.50% Chairman Board member Paolo Bertozzi: 11.61% Stefania Gabrielli: 2.49% Luca Zanderighi: 11.61% Olivero Cresta: 2.39% FREE Paolo Ber
Slide 9: Business Overview
2 Business Overview Strictly reserved and confidential 9
Slide 10: Examples of Market Needs
Examples of Market Needs NEED OUTPUT AWAY FROM CocaCola wants to know about AFH (HORECA) market trends HOME in order to plan its marketing strategy 100 2022 2023 2024 95 90 85 80 AlfaSigma seeks competitive positioning data (independent 75 70 PHARMA & farmacies and networks) to 65 60 HEALTHCARE • re
Slide 11: Business Model
Business Model Value generation model is data-driven 1 2 3 4 5 SECTORS DATA COLLECTION DATA ANALYSIS & CONSULTING OUTPUT GO-TO-MARKET PROPRIETARY DATA AWAY FROM HOME MARKET STUDIES AND RESEARCH ANALYSIS AND DIRECT GREATER ADDED VALUE PHARMA & CONSULTING HEALTHCARE DESCRIPTIVE ANALYTICS THIRD PARTY D
Slide 12: Knowledge Hub
Knowledge Hub The company has developed ongoing (multi-client) analysis products that have become benchmarks for businesses. BENCHMARK PLATFORM FOR AFH AND PHARMA Over 30 ongoing analysis tools Currently covers: AFH and Pharma Market positioning analyses and macro trends, used as benchmark tools in
Slide 13: Technological platforms
Technological platforms The company can rely on a range of technological tools depending on the different market demands. CT Active PROPRIETARY since 2020 TOOL FT Active PROPRIETARY since 2024 TOOL 5 Tools BD Active PROPRIETARY since 2020 TOOL 5 proprietary tools developed in-house CO-OWNED OM Activ
Slide 14: Analysis and Forecasting Platform
Analysis and Forecasting Platform Online tool for monitoring AFH consumption behaviour CT • Analysis by channel, consumption opportunities, local areas, categories, and brands • Monthly/quarterly reports FT Predictive model based on AI and big data to estimate future trends in the AFH market • Forec
Slide 15: Commercial strategy tools
Commercial strategy tools Cloud-based geomarketing tool to analyse local areas and estimate performance • Integration with Google Maps and Cloud OM • Customisable by sector: large scale retail, AFH, Pharma, etc. • Predictive models using AI and data mining Assortment Optimisation AO Solution for ass
Slide 16: Reference market
3 Reference market Strictly reserved and confidential 16
Slide 17: Evolution of analytics demand
Evolution of analytics demand In response to the online competition, physical locations are evolving and becoming data-driven DATA ANALYTICS MARKET IN ITALY – (€Mln) MODERNISATION OF 1 3,421 CHANNELS CAGR 2018-24: 2,845 16.2% 2,411 2,011 1,708 1,780 MANAGERIAL 1,393 2 APPROACH TO PROCESSES 2018 2019
Slide 18: Evolution of reference industries
Evolution of reference industries In response to online competition, physical locations are evolving and becoming data-driven (2/2) AWAY FROM HOME (AFH) RETAIL 2,6% 1% Evolution of chain restaurants 10% Regional retail 15.640 21% 13.157 2024 37% 2024 12.300 9.854 79% 89% 63% 5.652 4.075 97,4% Delive
Slide 19: Competitive Advantage
Competitive Advantage Brand recognition as a symbol of reliability and professionalism. Over 25 years of market presence with strong customer satisfaction and loyalty. Unique proprietary analysis models Original proprietary marketing automation tools based on A.I. High-quality data collection throug
Slide 20: KPIs & Key Financials
4 KPIs & Key Financials Strictly reserved and confidential 20
Slide 21: Consolidated client base
Consolidated client base TOTAL CLIENTS 2024: New Clients 363 115 Significant growth in new customer acquisition, also driven by the new platform-based business model. Historic Clients 54 Clients active in 2021 and 2022 but not in 2023 Recurring Clients since 2023 98 Clients active in 2023 and retain
Slide 22: Key Financials highlights
Key Financials highlights* Value of Production 2023-2024** (€,m) 2024 Breakdown by service EBITDA Trend (€,m) EBITDA margin as % of VoP 5,86 5,44 0,08 7,8% 0,08 0,11 0,13 0,34 17% Servizi da piattaforma 0,03 Consulting 2025 Services*** Knowledge KnowledgeHub ~ € 3,2 m 57% Hub 26% 5,19 5,35 Consulenz
Slide 23: Growth strategies
5 Growth strategies Strictly reserved and confidential 23
Slide 24: Growth Drivers and Use of Proceeds
Growth Drivers and Use of Proceeds GROWTH DRIVERS Investments UP- selling Commercial focus on Expansion into new in digital and AI tools CROSS-selling scalable services sectors (Beauty, Toys, Pets and Sport) 80% 20% • Investments in technology for the development of platforms and the Knowledge USE O
Slide 25: IPO
IPO € 6,3 Performance + 215% € 2,0 Market Euronext Growth Milan (Borsa Italiana) Ticker/ISIN TRAI.MI - IT0005651507 IPO data 29 May 2025 Raise € 3.0 mln Free float 21.9% + 10% subscribed by Mare Group SpA IPO price € 2.0 IPO Market Cap € 9.4 mln 9 June Market Cap € 29.6 mln Average volumes 15.5k sha
Slide 26: Strictly reserved and confidential
Strictly reserved and confidential 26