Ford Mtr Co Del · NYSE:F
Ford Mtr Co Del — Ford Motor Company — Investor Presentation (September 2022)
29 slides from Ford Mtr Co Del's investor presentation, Sep 14, 2022
Slide 1: Slide 1
Slide 2: Ford National Dealer Meeting
Ford National Dealer Meeting
Slide 3: Ford+
Ford+ Ford is betting on our dealers – we will change and win together Vibrant I.C.E. and commercial business, with EV bringing new customers to Ford Massive growth opportunities - Blue, Model e and Ford Pro New shopping, buying and ownership experience to beat legacy and new players Helping to crea
Slide 4: Ford Blue
Ford Blue
Slide 5: Ford Blue
Ford Blue Building strong, direct relationships with our dealers Growing the business through iconic vehicles Attracting customers in new segments Creating differentiated brand experiences Delivering great quality
Slide 6: Remote Experiences
Remote Experiences Scale Pickup and Delivery Grow Mobile Service Dedicated teams to support dealers
Slide 7: Ford Blue Portfolio
Ford Blue Portfolio Trucks Iconic Vehicles Family of SUVs
Slide 8: Raptor Family
Raptor Family Bronco Raptor Raptor R F-150 Raptor
Slide 9: Bronco Family
Bronco Family
Slide 10: Maverick
Maverick
Slide 11: Ranger and Ranger Raptor
Ranger and Ranger Raptor
Slide 12: Ford Pro
Ford Pro
Slide 13: Ford Pro
Ford Pro Market leader in commercial vehicles Accelerating growth in software and services – especially parts Maximizing uptime Transforming how commercial customers are served
Slide 14: For reference: Use same or similar
For reference: Use same or similar Accelerate productivity with the widest range of electric and gas vehicles, all connectivity-ready Increase efficiency, Cloud-based platform improve uptime, and offering always-on, reduce total cost of integrated fleet ownership intelligence solutions One-stop-shop
Slide 15: Why Ford Pro Commands 40% Of The Truck and Van Commercial Market
Why Ford Pro Commands 40% Of The F Truck and Van Commercial Market
Slide 16: Accelerating Growth In Service & Parts
Accelerating Growth In Over 87% of fleet companies are within 30 miles of a Service & Parts Ford Commercial Vehicle Center Commercial Vehicle Centers • Technicians are commercial vehicle experts • Understand the importance of uptime • 650+ CVCs - with 90% EV certified Ford Pro Mobile Service • Expec
Slide 17: Final for use as of 7/15/22
Final for use as of 7/15/22
Slide 18: Ford Model e
Ford Model e
Slide 19: Ford Model e
Ford Model e New standards developed after extensive listening tour of market and customer needs Model e dealer standards based on five customer experience pillars Designed to improve productivity and reduce cost
Slide 20: Pillar One - Training
Pillar One - Training Specialized EV teams across sales and ownership EV University Ford Guest Experience
Slide 21: Pillar Two - Charging
Pillar Two - Charging Back-of-house charging infrastructure to support sales, maintenance and care Public DC Fast Charger available on the Blue Oval Charge Network 96% of automotive customers live within 20 miles from a Ford dealership
Slide 22: Pillar Three – eCommerce
Pillar Three – eCommerce Transparent, non-negotiable pricing Single entry and exit point Greatest customer satisfaction opportunity
Slide 23: Pillar Four – Physical Experiences
Pillar Four – Physical Experiences Remote Delivery offered to all Model e customers Pick up and Delivery offered with a loaner to all Model e customers
Slide 24: Pillar Five – Digital Experiences
Pillar Five – Digital Experiences Software and subscription opportunities Customer engagement when new features/feature updates become available
Slide 25: Ford Model e – Enrollment
Ford Model e – Enrollment Every Ford dealer has the option to enroll. Enrollment designed to support dealers with different levels of EV adoption in their market: • Two enrollment periods: 2024 and 2027 • Two enrollment options: Certified and Certified Elite Certified: • Repair and maintenance capab
Slide 26: Ford Model e – Productivity
Ford Model e – Productivity • Extensive listening tour of dealers to understand their customers and markets to develop this program • Model e is addressing the cost advantage per transaction of its competitors (estimated at $2,000/unit) with a path toward a more efficient selling model using: • E-co
Slide 27: Ford+
Ford+ We must get more efficient in cost – production and sales Create the best shop, buy and own experience in the industry Attract new customers with revolutionary next-generation vehicles We will not be on the wrong side of what customers want This is a time of uncertainty, and we are setting our
Slide 28: Slide 28
Slide 29: Cautionary Note On Forward-Looking Statements
Cautionary Note On Forward-Looking Statements Statements included or incorporated by reference herein may constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are based on expectations, forecasts, and assumptio
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