Booking Holdings Inc. Common Stock · NASDAQ:BKNG
Booking Holdings Inc. Common Stock — priceline.com — Allen & Company Arizona Conference 2005
19 slides from Booking Holdings Inc. Common Stock's conference presentation, Mar 9, 2005
Slide 1: priceline.com at Allen & Company Arizona Conference
priceline.com’ Allen & Company Arizona Conference March 8, 2005
Slide 2: Forward-looking statements
\Y) priceline.com —o Priceline.com would like to remind you that this presentation contains forward looking statements, which are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These forwardJooking statements are not guarantees of future performa
Slide 3: Recent Online Travel Stock Performance
a2 Recent Online Travel Stock Performance \Y) Indexed Stock Price Performance: Last3 Months —PCLN — IAC] —TSG — NASDAQ
Slide 4: Online Travel Gross Bookings Performance
priceline.com: Online Travel Gross Bookings Performance Gross Bookings Growth (Yr/¥1) 80.0% 80.0% 40.0% —— See 20.0% 0.0% oP - 19032 303 3004 1004 ©2004 3004 404 -20.0% TAC Total —IAC Domestic —Expedia Hotels.com —Travelocity _—Orbitz Cendant __—Priceline
Slide 5: Why is Priceline the Fastest Growing Full Service Online Travel Business?
priceline.cony —2 Why is Priceline the Fastest Growing Full Service Online Travel Business? 1. Online Travel Market Dynamics 2. Products and Markets 3. Brand Strength 4. Financial Strength
Slide 6: Online Travel Market Dynamics
priceline.cony 2 Online Travel Market Dynamics = Large market opportunity = Total travel market $200 billion + = Online travel penetration estimated at 27% in 2004 = Drivers of Online Travel Growth = Continuing growth in broadband adoption drives use and commerce = Investment in product and advertis
Slide 7: Online Travel Market Dynamics: Hyper-Growth Phase Purchasing Drivers
priceline.com” a= Sa 292 Online Travel Market Dynamics = What drove purchasing decisions during hyper-growth phase (2000-2003)? For great savings ‘on great hotels, SELECT Orbitz Saver © cuennere 1 seanen Save upto hotel rates! 6 What is your destination? yp
Slide 8: What Drives Purchasing Decisions Today?
priceline.com: wil Online Travel Market Dynamics = What drives purchasing decisions today? = Price: 52% = Trust: 14% = Ease of Use: 13% = Convenience: 10% Source: Goldman, Sachs Research
Slide 9: Airline Tickets
priceline.com: ag 2 2 Products and Markets — Airline Tickets 4 Your Tip Depart New York iy, NY to Mini FL. dane tat Tou, March 24 © Name Your Own Price and Save More New Flight Search = 2s < ats Py ae peer mew alge gine “ght ry omtata tomtom tomate st ut tae a mamma homaah NA emo ‘Sazee zoo foment t
Slide 10: Hotels
priceline.com” Products and Markets — Hotels Priceline Retail Choice Hotel Pennsylvania = eer Hotels - Europe ‘ilennium Gloucester Hotel thik £38 Harman Gardens, South Kenan, Kenangton & Rooms from: £99 7 Distonce: 1.37km Bethe Milenniom Gloucester Hotel we have one sole aim perfection. popular choi
Slide 11: Packages
priceline.com 2-4-4 -5-3 Products and Markets — Packaaes Hotel eta = Courtyard By Marriott Briarcliffe Pade Pe Ram “WE yi Bach, South Cocina $379per20 Hotel Rating: 8 “Tota Price tor 2 peopl: $758 tect March 24 ‘Check-Out: Mon, March 28 oes — wegen (ge Rooms. Room Drsacate © vewse Hotel Amenities: P
Slide 12: Rental Cars
{tthe 19.99440y Economy carbaaae Compact $19.99 ;00y Mid-size $19.99400y Fullsize $19.99%0y
Slide 13: Full array of products with opaque savings
priceline.cony =D: Products and Markets = Full array of disclosed product with competitive inventory and pricing ad a —) = Opaque savings: = Airline tickets: Up to 30% savings off published = Hotels: Up to 40% savings vs. Expedia, Hotels.com, Travelocity = Packages: Save up to $200 = Rental Cars: 25
Slide 14: Brand Strength
priceline.com: Brand Strength priceline.cony Name Your Own Price® and Save = High Awareness = Brand Attribute: Best Deal = [Roll Shatner/Nimoy Ad]
Slide 15: Brand Strength: Ownership of the Value Category
priceline.com’ Brand Strength = Ownership of the Value Category A You'll Never Roam Alone LLL ADon't Think Twice hotels.cont Hotel Experts @ Expedia.com: Everything for Your Trip Best Hotel Prices Guaranteed! Save up to 40% over leading online sites!* Two Great Ways to Save Choose Your Flights & Tim
Slide 16: Brand Strength: Transition to Value and Choice
priceline.com: wil Brand Strength = Transition to Value and Choice = [Roll Shatner Your Fired Ad] = Opportunity in 2005 to Expand and Strengthen Value/Choice Position = New Hotel Product = New Unified Ad Campaign
Slide 17: Financial Strength — Investing in the Business
priceline.cony 2 Financial Strength — Investing in the Business = Income Statement - Pro Forma EPS doubled in 2003 and 2004 = —] = Ad spend up $18M in 2004 = Built new air, hotel, package and rental product offerings = Balance Sheet = $225M convertible debt financing = Acquisitions of Travelweb, Act
Slide 18: Summary — Drivers of Growth
priceline.com: wil Summary — Drivers of Growth = Online Travel Market Dynamics = Products and Markets = Brand Strength = Financial Strength
Slide 19: Searchable text section of graphics
Searchable text section of graphics shown above [ GRA PHIC] [LOGO] Allen & Company Arizona Conference March 8, 2005 Property of priceline.com incorporated. All Rights Reserved. 3/1/04 Pri celine.com would like to remind you that this presentation contains forward looking statements, which are made p
priceline.com — Allen & Company Arizona Conference 2005 on 6ix