Slide 1: Digital Revolution: You ain't seen nothing yet
For personal use only Digital Revolution: You ain’t seen nothing yet ASFA Presentation 23 July 2010 www.rea-group.com
Slide 2: Who is REA Group?
Who is REA Group? For personal use only M k t l di Market-leading, ASX-listed ASX li t d online li advertising d ti i b i business specialising i li i in i reall estate t t Established 1995 in Melbourne REA’ global REA’s l b l websites b it reached h d 9.5 9 5 million illi Unique U i Browsers B (May
Slide 3: Market and Performance
Market and Performance For personal use only Our Aim: To be globally known as the leading, most innovative digital marketing company for real estate; and the first choice for both advertisers and consumers in the markets we serve. Our Performance: FY2007 FY2008 FY2009 H1 FY2010 R Revenue $89 4 $89.4
Slide 4: The Digital Future will be ...
The Digital Future will be ... For personal use only Interactive People-focused Find Experiential Brand oriented Brand-oriented Multi-platform/Technology agnostic Discover Share Highly-competitive – barriers to entry are low Rapidly-evolving p y g REA Group ASFA Presentation 23 July 2010
Slide 5: What's Next? REA's Five Strategic Themes for FY11
What’s What s Next? For personal use only REA’s Five Strategic Themes for FY11 1. Engage with consumers 2. Develop an active real estate community 3 Offer customers more flexible products and price offers 3. 4. Build operational excellence 5. Create the team and culture we want REA Group ASFA Presen
Slide 6: The New REA: Find. Discover. Share.
The New REA: Find. Find Discover. Discover Share. Share For personal use only REA Group ASFA Presentation 23 July 2010
Slide 7: Delivering added value to customers ...
Delivering added value to customers … For personal use only Premiere - Australia Australia’s s ultimate online listing for high-end high end properties and brand brand-focused focused agents Features & Benefits: • Exclusivity - No third party advertising on the property details page • Priority posit
Slide 8: Being accountable ...
Being accountable ... For personal use only New reporting reveals precisely how property seekers are interacting • realestate realestate.com.au com au now provides valuable metrics to assess the performance of listings beyond property views or emails received • Easier access to critical performance
Slide 9: Four Keys to Digital Success
Four Keys to Digital Success For personal use only People: Create a team of commercially savvy, technically proficient IT leaders. The best are hard to find but they will make the difference. Methodology: Use‘Agile’ for maximum advantage; developers love it too Solution: Cherry pick best of breed fe
Slide 10: Management Process
Management Process For personal use only Strategy - What business are we in and why? Vision - What is it we are trying to do? Mission - How will we do it? Values and Behaviours - How will we act? Role Clarity and Accountability Reward and Recognition Practical First Steps p Agreed g – Management g t
Slide 11: Team Work
Team Work For personal use only Management: • Sets direction and F li Feeling objectives • Organises g and structures to ensure efficient Thinking Knowing company operation • Motivates and communications • Establishes measurement • Develops people REA Group ASFA Presentation 23 July 2010
Slide 12: Summary
Summary y For personal use only Digital media is changing the way we do business The rate of change is so rapid, those who do not get on board now will be left behind Be flexible, innovative and creative in your approach Focus on getting the people, methodology and solution right, and listen to your
Slide 13: Disclaimer
For personal use only Disclaimer The material in this presentation provides non-specific background information about b t the th Company’s C ’ currentt activities. ti iti It is i information i f ti given i i summary form in f and does not purport to be complete. Investors or potential investors shou