Cemex SAB de CV Cert Part Ord Repr 2 ShsA & 1 ShsB · BMV:CEMEX/CPO
Cemex SAB de CV Cert Part Ord Repr 2 ShsA & 1 ShsB — Cemex SAB DE CV — Investor Day (March 2019)
19 slides from Cemex SAB de CV Cert Part Ord Repr 2 ShsA & 1 ShsB's investor day presentation, Mar 20, 2019
Slide 1: Superior customer experience enabled by digital technologies
Luis Hernández EVP Digital and Organizational Development Juan Romero EVP Global Commercial Development Superior customer experience enabled by digital technologies
Slide 2: Forward-looking statements
These presentations contain forward-looking statements within the meaning of the U.S. federal securities laws. CEMEX, S.A.B. de C.V. and its direct and indirect subsidiaries (“CEMEX”) intends these forward-looking statements to be covered by the safe harbor provisions for forward-looking statements
Slide 3: Cemex
Cemex SMe
Slide 4: Why is digital transformation critical to us?
Why is digital transformation critical to us? Innovative commercial Customer-driven world models to drive economic value Highly competitive Emerging business environment models Opportunities and risks New sources of presented by new revenue & growth technologiesWhy is digital transformation critical
Slide 5: We know our customers, we exceed their needs, we monetize relationships
We know our customers We exceed PEOPLE their needs CUSTOMER TECHNOLOGY CENTRICITY DATA & ANALYTICS We monetize relationshipsWe know our customers We exceed PEOPLE their needs CUSTOMER TECHNOLOGY CENTRICITY DATA & ANALYTICS We monetize relationships
Slide 6: Digital transformation priorities and customer centricity
Empower innovation with clear priorities and agile, transparent and disciplined Digital transformation Prospect and invest in execution of our customer new value propositions experience and across the construction supporting operations ecosystem CUSTOMER CENTRICITY Empower innovation with clear prio
Slide 7: Cemex
Cemex SMe
Slide 8: Our digital solutions are evolving to offer a superior omnichannel experience
Our digital solutions are evolving to offer customers a superior omnichannel experience Salesforce & Online Order Digital Service Agent Stores Fulfillment Marketing EnablementOur digital solutions are evolving to offer customers a superior omnichannel experience Salesforce & Online Order Digital Ser
Slide 9: Driving impact
Driving impact • Augment growth by improving net promoter score (NPS) and reinforcing CEMEX’s position as the supplier of choice, driving customer loyalty and reducing churn • Reconfigure and optimize our sales force and service centers towards high value added activities • Utilize data and analytic
Slide 10: Digital transformation impacting our customers' business: what exists today
Digital transformation impacting our customers’ business What exists today… Housing Commerce and industry Infrastructure Self buildersDigital transformation impacting our customers’ business What exists today… Housing Commerce and industry Infrastructure Self builders
Slide 11: Digital transformation impacting our customers' business: building for tomorrow
Digital transformation impacting our customers’ business Building for tomorrow… Ready Mix Online Store Housing Construrama.com Commerce and industry Infrastructure Construrama.com Self builders Last mile delivery Smart StoreDigital transformation impacting our customers’ business Building for tomorr
Slide 12: Construrama network key facts
• 2,000 stores in MX • $2B in annual sales • 8,500 trucks to cover last mile delivery • Average 4,000 SKUs in store• 2,000 stores in MX • $2B in annual sales • 8,500 trucks to cover last mile delivery • Average 4,000 SKUs in store
Slide 13: Construrama online store
Ctonstrurama Gace Basicos de Construccién 2 oe j ees owe EE oo $1,895.16
Slide 14: Construrama product listings
tonstrurama % ACC Cemento ep 1:94 Aros i 1 pm 5 ae tase pte 5g Sco ¥ 2 ¥ $114.60 $63.89 $184.38 $146.37
Slide 15: Driving impact: Construrama digital targets
Driving impact • Onboard all 2,000 Mexican Construrama stores to digital platforms by 2020 • Offer 20,000 SKUs online by 2020 • Gain insight into 35,000 professional end-customers • Drive $400-500M in online retail sales in Mexico by 2022Driving impact • Onboard all 2,000 Mexican Construrama stores
Slide 16: Innovation process to prioritize investments across the construction value chain
We have developed an innovation process to prioritize investments across the construction value chain Development Planning Construction Operations End usage Market Influencers Builders Distributors Industrial Manufacturers Vendors & SuppliersWe have developed an innovation process to prioritize inve
Slide 17: CEMEX Ventures investment portfolio complementing digital offerings
CEMEX Ventures has built an investment portfolio to complement existing digital offerings Development Planning Construction Operations End usage Market Influencers Construhub Ready Mix Online Store Builders Flexidesign Distributors Industrial Manufacturers Vendors & SuppliersCEMEX Ventures has built
Slide 18: What to expect from us
Continue to transform customer experience, improving net promoter score (NPS) Reinforce position of our core digital storefronts, increasing adoption levels to 60-70% What to Onboard 100% customers to Construrama.com, reaching 35,000 end customers to drive expect $400-500 M in sales on digital store
Slide 19: Monterrey Data Center, Mexico
Monterrey Data Center, MexicoMonterrey Data Center, Mexico