Niq Global Intelligence Plc · NYSE:NIQ
Niq Global Intelligence — NielsenIQ — Conference Presentation (2022)
25 slides from Niq Global Intelligence's conference presentation, 2022
Slide 1: Webinar: Optimizing digital content for the ultimate e-commerce user experience
Webinar Optimizing digital content for the ultimate e- commerce user experience Access the report here © 2022 Nielsen Consumer LLC. All Rights Reserved.
Slide 2: Agenda
AGENDA 1 2 3 4 EVOLUTION OF RETAILER AUDIT RETAIL INDUSRY THE SOLUTION SHOPPER KEY FINDINGS BEST PRACTICES EXPECTATIONS 2022 Nielsen Consumer LLC. All Rights Reserved 2 © 2021 Nielsen Consumer LLC. All Rights Reserved.
Slide 3: Speakers
Speakers Beau Archer Brooke Bright Sales Leader Director of Product 2022 3 © 2021Nielsen Consumer Nielsen Consumer LLC.LLC. All Rights All Rights Reserved Reserved.
Slide 4: The new normal and rise of the conscious shopper
The new normal and rise of the conscious shopper By 2040 it is estimated that The pandemic accelerated the shift to online shopping by as much as 95% of all purchases will be made online.* 5 years.** 77% 74% of consumers globally have of US shoppers expect product labels to re-evaluated their priori
Slide 5: Roadblocks on the online path to purchase
Roadblocks on the online path to purchase How are retailers keeping up with the conscious shopper? 75% 50% 40% 80% of shoppers are likely of potential sales are lost of customers say lack of shoppers are more to switch to a brand that because shoppers can't of information is the likely to make a pur
Slide 6: The Digital Depth Analysis
partner logo The Digital Depth Analysis An analysis on how retailers have improved the digital shelf, where they still trail, and how to better serve shoppers through search, product detail pages, personalization, and more. In May 2022, we completed a new enhanced audit of the top 40 retailers analy
Slide 7: Methodology
Methodology • The auditors started by identifying top retailers that are key players in the grocery, health and beauty, and pet industries, according to both reputation and revenue. • Next, any retailer using Instacart, Shipt, or DoorDash as a singular source for e- commerce was excluded, as results
Slide 8: Are shoppers able to discover products through advanced filters or organic search?
Are shoppers able to discover products through advanced filters or organic search? Discover Empower Engage Personalize Provide customers an array of options through Propensity for Diets faceted search NONE 36% Increase product discover ANY ability through attribute 64% powered organic search 2022 8
Slide 9: How has e-commerce shifted since Covid19?
Discover Rich attribution How has e-commerce shifted since Covid19? Comparison of Empty Aisles 1.0 to Digital Depth Analysis 2020 Retailer 2022 Retailer Change Landscape Landscape (+15%) Retailers with advanced filter functionality present 70% 85% Qualified products missing from retailer's product r
Slide 10: How well are retailers returning products in their assortment via search?
Discover Rich attribution How well are retailers returning products in their assortment via search? Retailers can return almost 3,000% more products in their assortment per search term by leveraging beyond the label attribution How complete were search results? How accurate were the search results?
Slide 11: "Hidden" Products Cause Shopper Frustration, and Lead to Missed Dollars
"Hidden" Products Cause Shopper Frustration, and Lead to Missed Dollars 2022 Nielsen Consumer LLC. All Rights Reserved 11 © 2021 Nielsen Consumer LLC. All Rights Reserved.
Slide 12: Are your PDPs empowering shoppers with enough core content?
Are your PDPs empowering shoppers with enough core content to make an informed purchasing decision? Discover Empower Engage Personalize Provide optimized brand curated value ad imagery Offer full product transparency by displaying ingredients, nutrients, and product details 2022 Nielsen Consumer LLC
Slide 13: Which Product Would You Buy?
Empower Impactful core content Which Product Would You Buy? 13 © 2022 Nielsen Consumer LLC. All Rights Reserved.
Slide 14: Are product detail pages engaging enough?
Empower Impactful core content Are product detail pages engaging enough? 26% of retailers are missing ingredient statements on >50% of their product detail pages Average count of images per product detail page % Retailers 0-1 40% 29% of retailers are missing Nutrition Fact Panels on >50% of their pr
Slide 15: Image Audit: Pet is leading by a landslide in the image department
Empower Image Audit Impactful core content Pet is leading by a landslide in the image department 40% of retailers, on average, show Average Count of % Retailers % Retailers % Retailers % Retailers 2 or less images per Images per (Food & (Personal (Total) (Pet Food) product on their Product Detail Pa
Slide 16: Is the PDP engaging shoppers and answering their questions on the path to purchase?
Is the PDP engaging shoppers and answering their questions on the path to purchase? Discover Empower Engage Personalize Provide below the fold imagery including videos, FAQs, and Feature Sets Display marketing copy including key features and benefits 2022 Nielsen Consumer LLC. All Rights Reserved 16
Slide 17: Which Product Would You Buy?
Engage Which Product Would You Buy? Detailed and robust enhanced content Asda.com - Online Food Shopping, George, & more 17 ©2022 2021Nielsen Nielsen Consumer Consumer LLC.LLC. All Rights All Rights Reserved. Reserved
Slide 18: Below the Fold Media
Engage Detailed and robust Below the Fold Media enhanced content Only 30% of retailers had any presence of below the fold media Out of the 30% of retailers with below the fold media, below the fold media was only actually present on 26.4% of the product detail pages audited Product Type % of PDPs wi
Slide 19: Are you creating personalized and unique experiences for shoppers?
Are you creating personalized and unique experiences for shoppers? Discover Empower Engage Personalize Create a personalized wellness program to resonate with your shoppers Display attribute- based product recommendations & replacements 2022 Nielsen Consumer LLC. All Rights Reserved 19 © 2021 Nielse
Slide 20: Iconography
Iconography Icon Library Examples: ⎼ Wegmans Only 50% of retailers have any iconography present on their site. For the 50% of retailers that had iconography, on average ⎼ Target it was present on 44.8% of product detail pages audited. ⎼ H-E-B In Food and Beverage, 54% of retailers have icons on thei
Slide 21: Product Recommendations & Replacements
Product Recommendations & Replacements ■ 80% of retailers contained product recommendations 20% of retailers did not and replacements on at least 50% of their product detail have product pages. For these 80% of retailers, product recommendations recommendations and replacements were found on and rep
Slide 22: The solution
The solution Leverage one feed to bring the most complete set of product attribution available in the CPG industry to optimize the digital shelf and drive shopper engagement. Discover Empower Rich attribution Impactful core content • Leverage standard • Leverage Product Library – attributes and abil
Slide 23: Partner for tomorrow: committed to deliver 100% coverage of your full assortment
Partner for tomorrow: committed to deliver 100% coverage of your full assortment Single feed of product content and attribution mapped and tailored to your schema Data / vendor Optimized product Competitive consolidation discovery differentiation • Single data feed • Attribution to power • Customize
Slide 24: Drive Conversion With Improved Efficiencies & Discovery On The Path to Purchase
Drive Conversion With Improved Efficiencies & Discovery On The Path to Purchase Discover Empower Engage Personalize 468% 40% +10% 12.9% Increase in sales Total dollar sales when increase in attribute- Reduction in cart when Amazon A+ Wellness Program is based search abandonment when content is prese
Slide 25: Want to know how you stack up in our retail audit? Request a consultation today!
Want to know how you stack up in our retail audit? Request a consultation today! Email: ashley.howell@nielseniq.com Access the report here © 2022 Nielsen Consumer LLC. All Rights Reserved.