Viva Wine Group AB · OMXSTO:VIVA
Viva Wine Group AB — Shareholder Meeting (May 2023)
19 slides from Viva Wine Group AB's shareholder meeting presentation, May 2023
Slide 1: Viva Wine Group
Slide 2: Today's presenters
Today’s presenters Emil Sallnäs Linn Gäfvert CEO & Founder CFO 2
Slide 3: The Nordic leader in wine, in the stable monopoly markets
The Nordic leader in wine, Profitable European Strong mix of own brands Pioneer and industry leader in the stable monopoly e-commerce business with and partner brands in sustainability markets growth potential #1 Sweden Finland Norway 3
Slide 4: Our growth journey
Our growth journey 3 825 733 Net sales, SEKm CAGR: 17.8% 3 331 2 845 2 335 1 989 CAGR: 27.8% 1 719 1 536 1 443 1 032 672 455 284 306 241 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 The beginning Establishing and growing position Becoming the Swedish market leader Becoming a
Slide 5: Entrepreneurial-driven group
Entrepreneurial-driven group Ownership by the Supports innovation Decentralised entrepreneurs supports and product structure enables growth and long-term development agility in every market commitment 5
Slide 6: Supported with a shared platform
Supported with a shared platform Financing Logistics Supplier Sustainability Marketing Data analysis Consumer network & CRM insights 6
Slide 7: Stellar product portfolio and innovation rate
Stellar product portfolio and innovation rate Wide assortment across wine types and price points OWN BRANDS PARTNER BRANDS Higher gross margins Provides depth in assortment Full control of the brand Access to strong brands Flexibility throughout the value chain Shared marketing activities and expens
Slide 8: Markets & operating companies
Markets & operating companies Sweden eCom Finland & Norway 8
Slide 9: Viva Wine Group is number one in the Nordic monopoly markets
Viva Wine Group is number one in the Nordic monopoly markets Wine volume ~67m ~47m ~23m ~21m ~13m ~10m ~8m (litres) ~20% Market share by wine volume ~14% (%) #1 ~7% ~6% ~4% ~3% ~2% Company Stockholm, Copenhagen, Santiago, Copenhagen, Paris, HQ Helsinki, Finland Stockholm, Sweden Sweden Denmark Chile
Slide 10: Nordic monopoly markets - key success factors
Nordic monopoly markets - key success factors Mastering all Efficient and Continuous Innovative product assortments significant marketing development of launches existing assortment 10
Slide 11: Viva eCom – large and attractive opportunity
Viva eCom – large and attractive opportunity Low online penetration with catch-up potential Product offering well-suited for online sales Online penetration by category, Germany Apparel and Consumer Wine Groceries Home furnishing footwear electronics 60% Low cyclicality 50% Consumer electronics: 50%
Slide 12: Viva eCom – Key success factors
Viva eCom – Key success factors Size Datadriven Good Limited price CRM product mix comparisons 12
Slide 13: Sustainability
Sustainability 13
Slide 14: Industry pioneer within sustainability
Industry pioneer within sustainability Full responsibility for the whole value chain with four areas of focus Warehouse Transport Areas of focus Transports Sustainable farming Sustainable transports Stores • Biodiversity and packaging • Water use • Climate efficient transports (rail) • Climate prote
Slide 15: Sustainability Vision & Mission
Sustainability Vision & Mission Become recognized as industry role-model in economic, social and environmental sustainability, where sustainability is integrated in all our business processes and a key driver of growth and stakeholder value creation. Sustainability targets 2030 Decrease CO2 emissi
Slide 16: 2022 Highlights
2022 Highlights • Presentation of 2022 Annual & Sustainability Report. Sustainability Report according to GRI standards 2021, reviewed and assured by EY Sweden. • KgCO2/litre down 1,7% • 75% of volume in climate efficient packaging • Several Sustainability KPIs met one year ahead of schedule • Well
Slide 17: Strategy
VIVA WINE GROUP
Slide 18: Becoming Pan-European leader within wine e-commerce while expanding #1 position in the Nordics
Becoming Pan-European leader within wine e-commerce while expanding #1 position in the Nordics 1 2 3 Increase market Accelerate the profitable Value creating M&A shares in the Nordic e-commerce business in with primary focus monopoly markets Europe on e-commerce 18
Slide 19: Slide 19