Slide 1: Investor Presentation
(NASDAQ: BYND) I NVESTOR P RESENTATION May 5, 2020
Slide 2: Disclaimer
Disclaimer This presentation contains, in addition to historical information, certain forward-looking statements that are based on our current assumptions, expectations and projections about future performance and events and relate to, among other matters, our future financial performance, our busin
Slide 3: Business Overview
J BUSINESS OVERVIEW
Slide 4: We Use Proprietary Science to Redefine Meat
We Use Proprietary Science to Redefine Meat Beyond Meat’s Proprietary Technology & Processes are Used to Replicate Animal Meat’s Principal Components from Plant Proteins We begin with meat’s COMPOSITION versus its animal ORIGIN Then replicate its core structure & sensory experience Microscopy Compar
Slide 5: Committed to Providing Products that Enable Consumers to Eat What You Love
We are Committed to Providing Products that Enable Consumers to Eat What You Love™ 42% 18-51% 78% 60-70 Billion Reduced risk of developing heart Of global greenhouse gas Of all agricultural land is used for Farm animals reared for failure associated with people who emissions driven by livestock, inc
Slide 6: Innovation is at the Core of our Company and is a Key Differentiator
Innovation is at the Core of our Company and is a Key Differentiator Innovation Strategy Led by Highly State-of-the-Art Innovation Center Respected Team of Scientists Large, experienced team composed of scientists, R&D Application Lab engineers, researchers, technicians, and chefs Color / Enca
Slide 7: Recent Notable Updates
<—z 7) Mf | <x Qa o. > Ww — oO ~s | oO a | Z WW O Ww o&
Slide 8: Our Approach Has Made Us a Leading Disruptor in the Meat Category
Our Approach to Product and Strategy has Made Us a Leading Disruptor in the Meat Category We are Disrupting the Net Revenues ($ millions) Largest Category in Food $297.9 $1.4tn $270bn Size of the Global Meat Size of the U.S. Meat Category¹ Category¹ Beyond Meat is the Future of Protein YoY Growth 23
Slide 9: Continued Momentum In Distribution Growth and Awareness
Continued Momentum In Distribution Growth and Awareness 1 Totals may not add up due to rounding. 2 Presentation of International distribution outlets now includes Canada, which was historically combined with US distribution. 3 Unaided brand awareness represents results of the answer to, “what brands
Slide 10: The Beyond Meat Brand Has Maintained Its Solid Momentum In U.S. Retail
The Beyond Meat Brand Has Maintained Its Solid Momentum In U.S. Retail Velocity Growth and Market Share Gains Continue to Drive Strong Performance in U.S. Retail Channels Beyond Meat Velocity Growth (YoY) 1 Beyond Meat Market Share Growth (YoY) 1 ($/TDP) 195% 168% 158% +901 bps +774 bps +711 bps Las
Slide 11: Beyond Meat is Building a Track Record of Success
Beyond Meat is Building a Track Record of Success We are Poised to Achieve Growth Across all of our Distribution Channels US Retail US Foodservice International1 Net Revenues ($ millions) Net Revenues ($ millions) Net Revenues ($ millions) $129 $98 $70 $25 $17 $50 $50 $12 $21 $23 $19 $9 2018 2019 20
Slide 12: Recent Notable Updates
Recent Notable Updates Beyond Meat Rapid & Relentless Innovation Program Is Designed to Make Our Existing Products Obsolete, Generate New Products & Platforms, and Serve A Widening Circle of Customers Customers Products International We continue to expand our We continue to focus on innovation, Now
Slide 13: Financial Update
Ww -— < a Oo. ~ = < ) 2 < < W
Slide 14: Q1 2020 Performance Update
Q1 2020 Performance Update Highlights Net revenues increased 141% to $97.1 million, driven by growth in volume due to expansion in the number of distribution points both domestically and abroad, higher sales velocities and contribution from new products introduced subsequent to the first quarter o
Slide 15: Net Revenue Growth by Channel
Net Revenue Growth by Channel Net Revenues by Channel Highlights YoY Growth (%) Strong revenue performance, with multiple levers for 2018 2019 2019 YTD 2020 YTD growth: US 97 % 160 % 110 % 157 % Retail ― Brand awareness US continuing to build 231 % 240 % 167 % 156 % momentum Foodservice Internatio
Slide 16: Improving Margin Profile
Improving Margin Profile Gross Profit and Margin OpEx and OpEx % of Net Revenues Highlights Gross Margins Operating Expenses² as % of Net Revenues Gross margin benefits from volume leverage, production efficiency improvements, direct 20.0% 33.5% 26.8% 38.8% 40.0% 37.0% material and packaging cost
Slide 17: Appendix
en APPENDIX
Slide 18: Reconciliation of Non-GAAP Financial Measures
Reconciliation of Non-GAAP Financial Measures Reconciliation to Adjusted EBITDA (unaudited) 1 In connection with the termination of an exclusive supply agreement with a co-manufacturer in May 2017, we recorded restructuring expenses related to the impairment write-off of long-lived assets, primarily
Slide 19: Go Beyond
s™ GO BEYOND’