Xenitra Limited · ASX:XEN
Xenitra — Investor Presentation (December 2020)
30 slides from Xenitra's investor presentation, Dec 15, 2020
Slide 1: Investor Presentation
Investor Presentation 15 December 2020 Aumake Limited (ASX:AUK) | ABN 79 150 110 017 | Suite 1.01, 22-36 Mountain Street, Ultimo, NSW 2007, Australia
Slide 2: Aumake is creating a social e-commerce marketplace to connect Asian influencers with Australian brands
Aumake is creating a social e-commerce marketplace to connect Asian influencers with Australian brands
Slide 3: The evolution of Aumake from physical to online
The evolution of Aumake from physical to online Social e-commerce Physical stores Physical stores marketplace supported by + online stores physical stores Over the past 3 years, Aumake has sold more than $125 million of products in the cross border industry via physical stores & online channels
Slide 4: Gross Merchandise Value
Aumake online marketplace: active users and gross merchandise value in the two months following launch 16 K $2.0M 14.4 K • 1000% growth in active 14 K 13.7 K users since launch to over 15,000 with 200+ active 12 K $1.5M users registering daily (80% located in China) Gross Merchandise Value 10.2 K 10
Slide 5: Using Aumake assets to drive online growth
Using Aumake assets to drive online growth Assets Specifics Future Impact Intellectual property • Asian influencer network and relationships in Australia, New • Ability to operate and grow in large addressable Zealand and China markets with high barriers to entry because of • Tourism relationships w
Slide 6: China remains an important strategic market for Australia
China remains an important strategic market for Australia fd
Slide 7: Social E-commerce Marketplace
Social E-commerce Marketplace
Slide 8: The power of social e-commerce
The power of social e-commerce Social media is an integral part of consumers’ daily lives and is a popular marketing and sales channel for millennial consumers Social e-commerce harnesses the power of social media to drive shopper product discovery Social e-commerce enables consumers to identify pro
Slide 9: The rapid growth of social e-commerce in China
The rapid growth of social e-commerce in China • Millennials and Gen Z in China shop completely differently to the West • Short-form videos • Team purchasing • Gamification • Micro-payments • Content sharing Pinduoduo Inc. $US 180 billion market capitalisation Listed NASDAQ July 2018 $1.5 trillion R
Slide 10: Australian brands currently using retail model to reach Asian market – a variety of “middlemen”
Australian brands currently using retail model to reach Asian market – a variety of “middlemen” Australian Distributor Retailer Influencer End customer brands Gross margin and brand story erosion
Slide 11: Cutting out the “middlemen” to enable brands and influencers to use social networks to drive demand
Cutting out the “middlemen” to enable brands and influencers to use social networks to drive demand Brands Social E-commerce Asian Consumers Marketplace “Sweet Spot” Asian new brands influencers chosen using data from database Gross margin and brand story restoration
Slide 12: Aumake Social E-commerce Marketplace – a new online business model
Aumake Social E-commerce Marketplace – a new online business model Increased sales from Asia, Deliver new influencer data brands and reviews Social E-commerce Marketplace Profit share Platform fee Product based on Influencer New brand delivery transaction End customer
Slide 13: How Aumake’s social e-commerce business model works for new brands
How Aumake’s social e-commerce business model works for new brands • New brand selection based on qualitative and quantitative data (product quality, price point, domestic social media following and sales) • Market and promote through multiple channels to create “buzz” in China and amongst influence
Slide 14: The Aumake Marketplace - flywheel effect
The Aumake Marketplace - flywheel effect New brands Asian Promote new brand influencers products in Asia using multiple channels Platform fee levied on new brand sales and New brand profit share with Asian product sales influencers
Slide 15: Creating the first marketplace for new Australian brands and Asian influencers to build network effect
Creating the first marketplace for new Australian brands and Asian influencers to build network effect Social network Influencer New brand Social network Influencer New brand Influencer Social E-commerce New brand Social network Marketplace Influencer New brand New brand Social network Influencer So
Slide 16: ‘Kissed Earth by Rachael Finch’ - Case study
‘Kissed Earth by Rachael Finch’ - Case study
Slide 17: ‘Kissed Earth by Rachael Finch’ - Keynote new brand
‘Kissed Earth by Rachael Finch’ - Keynote new brand 300k+ Sold $100k in sales on Instagram Myer and Aumake marketplace followers The Iconic in first 48 hours “Aumake’s marketplace will, for the first time, allow our brand to engage directly with Asian influencers to help us reach the young Asian con
Slide 18: What makes us unique
What makes us unique LO | oa Superior House of quality of brands and ingredients | cross promotion opportunities Access to A loyal and Established Rachael’s affinity groups | growing online | commercial profile and brand community relationship with advocates Myer & Coles
Slide 19: Technology
admake Technology
Slide 20: Existing online platform visualisation
Existing online platform visualisation Category Data Interface Official Aumake WeChat Store Number of SKUs 650+ fd Product discovery Search driven format pathway Active users • 15,000+ • 200+ active users joining daily (80% located in China)
Slide 21: Technology buildout - features to be added to online platform
Technology buildout - features to be added to online platform Store-in-Store Short Form Video Livestreaming Influencers can set up Brands can provide a more Influencers can see and their own virtual store engaging and entertaining hear the brand story on our platform marketing medium targeted at dir
Slide 22: Future online platform visualisation
Future online platform visualisation Category Data Team Interfaces • WeChat mini purchasing application, capability Livestreaming Android & IOS applications and website Number of SKUs • 1000’s of SKUs Product discovery • Livestreaming, fd pathway short-form video, team purchasing product format Acti
Slide 23: Gross Merchandise Value
New marketplace operational metrics Active users and GMV in two months Peer comparison 16 K $2.0M 14.4 K 13.7 K 14 K Active users over 24 quarters Gross Merchandise Value 12 K $1.5M 10.2 K Active Users 10 K 8.0 K 8K $1.0M 5.8 K 6K 4K $0.5M 2.6 K 2K 0K $0.0M 8/10/2020 22/10/2020 5/11/2020 19/11/2020
Slide 24: Use of funds
Use of funds The funds from the capital raising will be used to: Use of Funds % Promote and market Aumake platform in China to increase active users 30% Launch new brand marketing campaigns in China 15% Technology buildout 25% Town Hall concept store and rollout 5% Working capital including 12 month
Slide 25: “The Aumake social e-commerce marketplace will allow Australian brands to market…”
“The Aumake social e-commerce marketplace will allow Australian brands to market in a way which resonates with the contemporary Asian consumer – the existing retail model in Australia was never designed to grow brands in Asia” – Keong Chan, Executive Chairman, Aumake Limited
Slide 26: More brands More influencers
More brands More influencers
Slide 27: Financial statements
Financial statements Profit & Loss Statement ($) Consolidated Cashflow statement ($) Consolidated 2020 2019 2020 2019 Revenue Cash flows related to operating activities Sales revenue 60,056,562 44,346,500 Receipts from product sales and related debtors 62,414,848 45,588,740 Other income 1,263,128 16
Slide 28: Financial statements
Financial statements (A$) Consolidated (A$) 2020 2019 2020 2019 Current assets Current liabilities Cash and cash equivalents 8,228,008 10,015,853 Trade and other payables 11,218,101 3,671,720 Trade and other receivables 807,109 734,021 Borrowings 193,274 50,229 Inventories 1,732,702 5,088,130 Provis
Slide 29: The Board
The Board Mr Keong Chan GAICD Mr Quentin Flannery MAICD Mr Joshua Zhou Mr Jacky Yang Executive Chairman Non-Executive Director Managing Director Executive Director Key Focus: Strategy, leading executive Key Focus: Strategy & investor Key Focus: Strategy & major business Key Focus: Strategy & leading
Slide 30: Corporate Investor Relations
This presentation has been approved by the Board of Directors of Aumake Limited Corporate Investor Relations Media Relations Keong Chan Craig Sainsbury Tristan Everett Executive Chairman Market Eye Market Eye +61 2 8330 8844 0428 550 499 0403 789 096 craig.sainsbury@marketeye.com.au tristan.everett@