Hindustan Unilever Limited · NSE:HINDUNILVR
Hindustan Unilever — Jefferies India Internet Summit 2020
25 slides from Hindustan Unilever's conference presentation, Dec 2, 2020
Slide 1: Exchange filing cover letter for investor presentation
2nd December, 2020 Stock Code BSE: 500696 NSE: HINDUNILVR ISIN: INE030A01027 BSE Limited, National Stock Exchange of India Ltd Corporate Relationship Department, Exchange Plaza, 5th Floor, 2nd Floor, New Trading Wing, Plot No. C/1, G Block, Rotunda Building, P.J. Towers, Bandra – Kurla Complex, Dala
Slide 2: Reimagining HUL
REIMAGINING HUL Zaved Akhtar Vice President Digital Transformation & Growth Jefferies India Internet Summit December 2020 1
Slide 3: India Digital Landscape
INDIA DIGITAL LANDSCAPE MOBILE USERS INTERNET USERS DATA USAGE 687 mln 1.2 bln 8.3 GB 23% 2 Source: https://datareportal.com/reports/digital-2020-india
Slide 4: Race to the Finish Line
RACE TO THE FINISH LINE DIGITAL INDIA DIGITAL IN MEDIA ECOMM & OMNI 3
Slide 5: Changing Ecosystem
CHANGING ECOSYSTEM DIGITAL INDIA DIGITAL INDIA COMPLEX CONSUMER JOURNEY DEMANDING CUSTOMER EXPECTATIONS 4
Slide 6: Delivered Through Moats Across the Value Chain
DELIVERED THROUGH MOATS ACROSS THE VALUE CHAIN + + Connected Connected Agile Consumers Retailer Operations Data and Analytics People, Capability & Culture 5
Slide 7: Reimagining HUL: An Integrated Moats Across Business
REIMAGINING HUL: AN INTEGRATED MOATS ACROSS BUSINESS Connected Consumers Connected Stores Agile Operations Generating Better Insights Engagement & Faster & Better Feedback Innovation Demand Demand Demand Source Make Deliver Service Generation Capture Fulfilment Navigate the Crafting shopper to Effec
Slide 8: Reimagining HUL: Connected Consumer
REIMAGINING HUL: CONNECTED CONSUMER Generating Better Insights Engagement & Faster & Better Feedback Innovation Navigate the Crafting Effective shopper to Communication purchase Deploying Communication Effectively 7
Slide 9: Reimagining HUL: Connected Consumer
REIMAGINING HUL: CONNECTED CONSUMER Generating Better Digital Marketing & Insights Performance Tracking Engagement & Faster & Better Feedback Innovation As an impact measurement of GRP on MS/Pen Digital Design & Simulations Navigate the Crafting Effective shopper to Communication purchase Deploying
Slide 10: Creativity Is the Biggest Factor in Driving ROI
CREATIVITY IS THE BIGGEST FACTOR IN DRIVING ROI Creative = 50-80% of ROI 9 Source: Nielsen Catalina Research via the Advertising Research Foundation May 2017
Slide 11: Example: Vaseline AV
EXAMPLE = VASELINE - AV Beauty/Make-up Fitness/Yoga Professional/Work Lifestyle/Party 10
Slide 12: Example: Love, Beauty & Planet AV
EXAMPLE = LOVE, BEAUTY & PLANET - AV 11
Slide 13: Full Ecosystem
FULL ECOSYSTEM Relevance Data & Experience Feedback Lakme BA Counters Commerce An integrated ecosystem that engages the consumer throughout the consumer journey 12
Slide 14: Lakme DTC
LAKME DTC PERFORMANCE MARKETING CONSUMER EXPERIENCE DEMAND FULFILMENT 13
Slide 15: AV: Lakme Fashion Week
AV: Lakme Fashion Week 14
Slide 16: Smartpick
SMARTPICK UNIVERSE TARGET GROUP AWARENESS INTENT PURCHASE 15
Slide 17: Data Drive Marketing
DATA DRIVE MARKETING Leverage existing Sharply targeted consumers are database as the base shown Smartpick ads on major consumer touch-points Tied up with logistics Consumers Opt-in partner for last mile for sample box by sample delivery & data Technology enabling customized box creation & creating
Slide 18: Reimagining HUL: Connected Store
REIMAGINING HUL: CONNECTED STORE Demand Generation Demand Capture Demand Fulfilment My Kirana 17
Slide 19: AV: Shikhar App
AV: Shikhar App AV: Shikhar App 18
Slide 20: Reimagining HUL: Agile Operations
REIMAGINING HUL: AGILE OPERATIONS Source Make Deliver Service Big Data Analytics Demand Big data Chemical Hub Multicateg to optimise & Future-fit distribution fulfilment by analytics to ory Mfg. improve processes, infrastructure delivered thru last mile improve Centralised hub for quick network qual
Slide 21: Smart Robotics
3.SMART ROBOTICS SMA ROBOTICS 20
Slide 22: Technology, Data & Analytics and People & Culture
REIMAGINING HUL: TECHNOLOGY, DATA & ANALYTICS AND PEOPLE & CULTURE Technology Data & Analytics People & Culture Cloud Computing, Robotic Process Automation, and ML for intelligent automation Leveraging IOT for data signal and automation for factory and warehouses A Data first Mindset 21
Slide 23: Data & Analytics
Data & Analytics Data Strategy Data Score Card Data Privacy Data at the Centre of Strategy 22
Slide 24: Reimagining HUL: An Integrated Moats Across Business
REIMAGINING HUL: AN INTEGRATED MOATS ACROSS BUSINESS Connected Consumers Connected Stores Agile Operations Generating Better Insights Engagement & Faster & Better Feedback Innovation Demand Demand Demand Source Make Deliver Service Generation Capture Fulfilment Navigate the Crafting shopper to Effec
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