Slide 1: Facebook Q4 2018 Results
Facebook Q4 2018 Results investor.fb.com
Slide 2: Daily Active Users (DAUs)
Daily Active Users (DAUs) In Millions Rest of World Asia-Pacific Europe US & Canada DAUs / MAUs Q4'16 Q1'17 Q2'17 Q3'17 Q4'17 Q1'18 Q2'18 Q3'18 Q4'18 66% 66% 66% 66% 66% 66% 66% 66% 66% Please see Facebook's most recent quarterly or annual report filed with the SEC for definitions of user activity u
Slide 3: Monthly Active Users (MAUs)
Monthly Active Users (MAUs) In Millions Rest of World Asia-Pacific Europe US & Canada Please see Facebook's most recent quarterly or annual report filed with the SEC for definitions of user activity used to determine the number of our DAUs and MAUs. The numbers for DAUs and MAUs do not include Insta
Slide 4: Revenue
Revenue In Millions Payments and Other Fees Advertising 4
Slide 5: Revenue by User Geography
Revenue by User Geography In Millions Rest of World Asia-Pacific Europe US & Canada Revenue by user geography is geographically apportioned based on our estimation of the geographic location of our users when they perform a revenue- generating activity. This allocation differs from our revenue disag
Slide 6: Advertising Revenue by User Geography
Advertising Revenue by User Geography In Millions Rest of World Asia-Pacific Europe US & Canada Revenue by user geography is geographically apportioned based on our estimation of the geographic location of our users when they perform a revenue- generating activity. This allocation differs from our r
Slide 7: Payments & Other Fees Revenue by User Geography
Payments & Other Fees Revenue by User Geography In Millions Rest of World Asia-Pacific Europe US & Canada Revenue by user geography is geographically apportioned based on our estimation of the geographic location of our users when they perform a revenue- generating activity. This allocation differs
Slide 8: Average Revenue per User (ARPU)
Average Revenue per User (ARPU) Payments and Other Fees Worldwide US & Canada Advertising Europe Asia-Pacific Rest of World Revenue by user geography is geographically apportioned based on our estimation of the geographic location of our users when they perform a revenue-generating activity. This al
Slide 9: Expenses as a % of Revenue
Expenses as a % of Revenue General & Administrative Marketing & Sales Research & Development Cost of Revenue 9
Slide 10: Income from Operations
Income from Operations In Millions 10
Slide 11: Operating Margin
Operating Margin Q117 Q217 Q3'17 Q417 Q2'18 facebook 11
Slide 12: Effective Tax Rate
Effective Tax Rate ($ in millions) Q4'16 Q1'17 Q2'17 Q3'17 Q4'17 Q1'18 Q2'18 Q3'18 Q4'18 Income before provision for income taxes $ 4,533 $ 3,408 $ 4,488 $ 5,236 $ 7,462 $ 5,610 $ 5,868 $ 5,912 $ 7,971 Provision for income taxes 965 344 594 529 3,194 622 762 775 1,089 Effective Tax Rate 21% 10% 13%
Slide 13: Net Income
Net Income In Millions In December 2017, the 2017 Tax Cuts and Jobs Act (the Tax Act) was enacted and significantly impacted the U.S. tax law. As a result of this legislation, our fourth quarter and full year 2017 provision for income taxes increased by $2.27 billion, which impacted our effective ta
Slide 14: Diluted Earnings Per Share
Diluted Earnings Per Share In December 2017, the 2017 Tax Cuts and Jobs Act (the Tax Act) was enacted and significantly impacted the U.S. tax law. As a result of this legislation, our fourth quarter and full year 2017 provision for income taxes increased by $2.27 billion, which impacted our effectiv
Slide 15: Capital Investments
Capital Investments In Millions Quarterly Annual Capital investments for periods presented were related to net purchases of property and equipment. 15
Slide 16: Appendix
Appendix
Slide 17: Free Cash Flow Reconciliation
Free Cash Flow Reconciliation ($ in millions) Q4'16 Q1'17 Q2'17 Q3'17 Q4'17 Q1'18 Q2'18 Q3'18 Q4'18 Net cash provided by operating activities $ 4,930 $ 5,058 $ 5,360 $ 6,128 $ 7,670 $ 7,860 $ 6,299 $ 7,496 $ 7,684 Less: Purchases of property and equipment, net 1,269 1,271 1,444 1,755 2,262 2,812 3,4
Slide 18: Limitations of Key Metrics and Other Data
Limitations of Key Metrics and Other Data The numbers for our key metrics, which include our daily active users (DAUs), monthly active users (MAUs), and average revenue per user (ARPU), are calculated using internal company data based on the activity of user accounts. While these numbers are based o
Slide 19: Facebook Q4 2018 Results
Facebook Q4 2018 Results investor.fb.com