Slide 1: Year-end Report 2022
Year-end Report 2022 February 10, 2023 BAMBUSER YEAR-END REPORT 2022 B A M B U S E R .C O M
Slide 2: Important information and disclaimer
Important information and disclaimer The information in this presentation (the “Material”) is presented by Bambuser AB (the “Company” and together with its direct and indirect subsidiaries, the “Group”). The following applies to this Material, any oral presentation of the Material by the Company or
Slide 3: Bambuser is the world's leading Video Commerce company
Bambuser is the world’s leading Video Commerce company 350+ SEK 149.1 m brands leverage Annual Recurring Revenue our SaaS platform 57% y/y Annual Recurring Revenue Growth (CER) O ces in Customers in We speak Led by SEK 379 m 45 30+ 62% Stockholm Cash Balance New York London Tokyo countries languages
Slide 4: Strong ARR momentum
Strong ARR momentum 160 149,1 142,2 120,1 120 105,2 88,6 ARR (SEKm) 80 71,8 55,2 45,6 40 32,4 22,8 15,6 7,2 0 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 2020 2020 2020 2020 2021 2021 2021 2021 2022 2022 2022 2022 BAMBUSER YEAR-END REPORT 2022 2
Slide 5: We are addressing a large SEK 250+ billion software TAM
Market opportunity We are addressing a large SEK 250+ billion software TAM TAM SEK 258 bn Software TAM of SEK 250+ billion remains wide open with low current penetration. Bambuser Approx. 80% of all internet traffic is estimated to consist of video by 2025 and e-commerce is lagging Core Market other
Slide 6: One-to-Many
Product suite Selection of customers One-to-Many The most advanced and comprehensive Video Commerce solution on the market, One-to-Many empowers brands to stream fully branded shoppable video events to an unlimited audience from their native sites. Stream from a smartphone or external cameras Chat a
Slide 7: One-to-One
Product suite Selection of customers One-to-One One-to-One increases conversion and boosts brand loyalty by enabling brands to invite customers into private, shoppable video calls with sales sta . Drop-in or scheduled meetings Face-to-face conversation Best-in-class features Native add-to-cart and c
Slide 8: SaaS Business
Business model SaaS Business License starts Variable fee Agreement signed One-time fee Recurring SaaS fee Usage Licence fee Streamed hours, users & agents Onboarding & Setup Invoiced 3-12 months in advance Invoiced quarterly in arrears We o er three di erent pricing tiers. Lite Basic account managem
Slide 9: Customers and partners
Customers and partners 211 customers* EMEA Americas APAC 109 customers* 33 customers* Global Partners *Paying customers BAMBUSER YEAR-END REPORT 2022 7
Slide 10: Key Highlights Q4 2022
Key Highlights Q4 2022 BAMBUSER YEAR-END REPORT 2022 8
Slide 11: New business and renewals
New business and renewals BAMBUSER YEAR-END REPORT 2022 9
Slide 12: Live Shopping Cartridge for B2C Commerce on Salesforce AppExchange
Key Highlights Live Shopping Cartridge for B2C Commerce on Salesforce AppExchange Bambuser’s One-to-Many solution is now available as a simple plug-and-play cartridge for Commerce Cloud through the Salesforce AppExchange. Salesforce Commerce Cloud has approx. 5,000+ customers - signi cantly overlapp
Slide 13: Bambuser Plus signs one of the largest sporting goods companies in the US
Key Highlights Bambuser Plus signs one of the largest sporting goods companies in the US In December 2022 Bambuser Plus was the chosen partner to develop and execute a Holiday-themed live shopping event for a US enterprise sports retailer. Hosted via One-to-Many, it was a huge success, featuring a n
Slide 14: Invite Only – A ground-breaking Video Commerce feature
Key Highlights Invite Only – A ground-breaking Video Commerce feature In Q4 2022 we rolled out a new feature within One-to-Many, set to revolutionize how brands interact with their consumers. To capitalize on the 2023 consumer demand of personalization, Invite-Only empowers brands to nurture deeper
Slide 15: SaaS KPIs and financials
SaaS KPIs and financials BAMBUSER YEAR-END REPORT 2022 13
Slide 16: ARR Bridge
ARR Bridge +57% y/y SaaS Business ARR Growth at CER +6% q/q CER 180 7,4 15,6 7,4 149,1 13,0 15,6 158,9 142,4 153,3 3,3 150,4 150,2 143,7 143,5 -13,0 -3,0 135 Americas contributed with more than 50% SEKm 90 of New Business. Churn driven by customers with low adoption and lack of integration in their
Slide 17: Net Revenue Retention
Net Revenue Retention SaaS Business NRR and ARR Share (%) 160 % Top 20 Accounts 140 % 120 % Enterprise Accounts 100 % NRR (LTM) All Accounts 80 % 60 % 40 % Strong retention and upsell in the Enterprise segment. 20 % The Enterprise segment represents Bambuser's Core Market. 0% 0% 10 % 20 % 30 % 40 %
Slide 18: ARR by Customer
ARR by Customer +51 y/y +38% y/y SaaS Business Customer Group Growth Avg ARR per CG growth 285 282 600 270 290 254 Average ARR per Customer Group (SEKk) 514 231 242 Number of Customer Groups 429 193 343 145 257 Continued Growth in ARR per Customer Group in the quarter, primarily driven by Fashion an
Slide 19: ARR by Region
ARR by Region SaaS Business ARR Growth and ARR Share per Region APAC 125 % SEK 15.7 m 11% Americas 100 % EMEA Americas APAC ARR Y/Y Growth (CER) SEK 73.5 m SEK 59.5 m 75 % 49% 40% 50 % EMEA 25 % 0% Growth in Americas and EMEA primarily driven by Fashion and Home & 0% 20 % 40 % 60 % 80 % 100 % Garden
Slide 20: ARR by Product
ARR by Product SaaS Business ARR Growth and ARR Share per Product 140 % One-to-One Broadcasting 120 % SEK 1.3 m 0.8% 100 % One-to-Many ARR Y/Y Growth (CER) SEK 139.3 m 93.4% One-to-One 80 % SEK 8.5 m 5.7% 60 % One-to-Many 40 % 20 % Broadcasting 0% 0% 20 % 40 % 60 % 80 % 100 % One-To-Many growth driv
Slide 21: Net Sales
Net Sales SaaS revenue growth of 41% y/y Total 6% y/y SaaS 41% y/y 60 51 22,8 43 27,2 23,7 19 16,9 34 26 17 36,5 27,4 30,7 31,1 25,8 9 0 Q4 Q1 Q2 Q3 Q4 2021 2022 2022 2022 2022 Net Sales SaaS (SEKm) Net Sales Prof Services (SEKm) BAMBUSER YEAR-END REPORT 2022 19
Slide 22: Gross Margin
Gross Margin Gross Margin Gross Margin SaaS +5%p q/q Professional Services +19%p q/q 83% 2% Professional Services Gross Margin is equivalent to EBITDA margin. BAMBUSER YEAR-END REPORT 2022 20
Slide 23: Adjusted EBITDA
Adjusted EBITDA Q4 2021 Q1 2022 Q2 2022 Q3 2022 Q4 2022 0% 0 -5 -50% -9 -14 -100% -18 -23 -25 -26,5 -150% -28 Improvement of SEK 25m in adjusted EBITDA in H2 vs -32 H1, SEK -61m vs -86m. -34,6 -200% -37 SEK 25m improvement in adjusted EBITDA between H1 2022 and H2 2022 driven by growth in SaaS reven
Slide 24: Cash Flow
Cash Flow Current cash balance expected to take Bambuser Significantly improved cash flow generation to positive cash ow H1 2022 H2 2022 0 440 401,0 SEK 32m FCF 401,0 9,0 0,0 378,5 improvement in H2 26,2 -10 9,0 5,2 0,2 378,5 378,5 378,5 374,8 374,8 2022 vs. H1 2022 -26,2 -5,2 -0,2 330 -20 Up-front
Slide 25: Appendix
Appendix BAMBUSER YEAR-END REPORT 2022 B A M B U S E R .C O M
Slide 26: Definition of customers
Definition of customers If “Customer Group” is added New business will be posted If “Paying Customer A” churns Downsell will be posted If “Paying Customer B” adds a product Upsell will be posted BAMBUSER YEAR-END REPORT 2022 B A M B U S E R .C O M
Slide 27: ARR Bridge – Q1 to Q4 2022
ARR Bridge – Q1 to Q4 2022 180 7,4 15,6 7,4 149,1 13,0 15,6 158,9 0,3 5,9 142,4 153,3 21,1 -13,0 3,3 150,4 -3,0 150,2 0,3 5,9 143,7 143,5 21,1 142,4 5,0 135 137,8 137,8 -5,0 5,8 1,4 120,1 16,6 5,8 1,4 120,2 121,6 121,4 6,8 8,9 16,6 114,5 14,2 111,4 -8,9 6,8 14,2 102,3 5,2 0,8 105,2 88,6 SEKm 0,8 98,
Slide 28: Reshaping commerce
Reshaping commerce bambuser