Bayerische Motoren Werke Ag · XETR:BMW
Bayerische Motoren Werke — BMW Group — Investor Day (2026)
8 slides from Bayerische Motoren Werke's investor day presentation, 2026
Slide 1: Capital Market Day 2026: Key Messages – Strategy & Finance Update
CAPITAL MARKET DAY 2026: KEY MESSAGES. STRATEGY & FINANCE UPDATE. The BMW Group has achieved significant progress in just four months, while the transformation continues. The BMW Group remains committed to achieve its strategic target of 8–10% Automotive EBIT margin beginning of next decade, sup
Slide 2: Strategy & Finance Update (continued)
CAPITAL MARKET DAY 2026: KEY MESSAGES. STRATEGY & FINANCE UPDATE. The manufacturing strategy focuses on balancing allocation across the network and managing capacity utilization. Previously external manufacturing has been absorbed into the BMW network and staffing is adjusted globally in line with
Slide 3: Innovation and Technology Strategy
CAPITAL MARKET DAY 2026: KEY MESSAGES. INNOVATION AND TECHNOLOGY STRATEGY. The NEUE KLASSE proves that BMW has mastered and scaled the Software-Defined Vehicle. One foundation, multiple solutions, full choice. BMW combines global scale with regional flexibility, faster execution, lower cost, and c
Slide 4: Value Creation within BMW Group's Purchasing and Supplier Network
CAPITAL MARKET DAY 2026: KEY MESSAGES. VALUE CREATION WITHIN BMW GROUP’S PURCHASING AND SUPPLIER NETWORK. BMW Group Purchasing and Supplier Network manages around 70% of the BMW Group’s value creation, representing an annual purchasing volume of approximately €80bn and making it one of the BMW Gro
Slide 5: AI and IT Strategy
CAPITAL MARKET DAY 2026: KEY MESSAGES. AI AND IT STRATEGY. AI is facilitating a new industrial operating model, and the BMW Group is already leveraging the capabilities in this transformation. The BMW Group’s scalable architecture and industrialized engineering system enable rapid product rollou
Slide 6: Market Update Region Europe
CAPITAL MARKET DAY 2026: KEY MESSAGES. MARKET UPDATE REGION EUROPE. Europe is a key growth region for BMW Group: 497,000 vehicles in H1 2026, up 5.4%, across 37 countries and more than 3,800 sales and service touchpoints. In the last years, BMW has gained market share despite a flat market and h
Slide 7: Market Update China
CAPITAL MARKET DAY 2026: KEY MESSAGES. MARKET UPDATE CHINA. China’s passenger-vehicle market declined 21% YTD August 2026, driven by weak consumer confidence and a sharp contraction in ICE demand. BMW sales remained broadly in line with the declining market despite intense competition, pricing p
Slide 8: Humanoid Robotics
CAPITAL MARKET DAY 2026: KEY MESSAGES. HUMANOID ROBOTICS. BMW is already deploying Physical AI in production environments, increasing automation levels, improving operational efficiency and building practical experience with next-generation manufacturing technologies. BMW generates proprietary i