Mobvista Incorporation · HKEX:1860
Mobvista Incorporation — Mobvista — H1 2022 Earnings Presentation
22 slides from Mobvista Incorporation's earnings presentation, 2022
Slide 1: H1 2022 Investor Presentation
H1 2022 INVESTOR PRESENTATION H1 2022 A Leading Comprehensive Technology Platform for Global App Developers Be the Bridge. 1
Slide 2: Disclaimer
Disclaimer This document contains forward-looking statements. These statements relate to expectations concerning matters that (a) are not historical facts, (b) predict or forecast future events or results, or (c) embody assumptions that may prove to have been inaccurate, including statements relatin
Slide 3: Company Overview
INVESTOR PRESENTATION Company Overview H1 2022 320 Number of Mintegral customers that A Leading contribute more than US$100K in revenue Comprehensive 2013 Founded 94% Technology Mintegral retention rate of customers that contribute more than US$100K Platform for Global App Developers $456 M 97% Reve
Slide 4: A More Diverse Global Team
INVESTOR PRESENTATION Company Overview H1 2022 A More Diverse Global Team Wuhan 17 852 >60% 23 24 OFFICES EMPLOYEES R&D STAFF NATIONALITIES LANGUAGES SPOKEN Notes: Reyun data included. 4
Slide 5: Development Roadmap
INVESTOR PRESENTATION INVESTOR Company Overview H12022 H1 2021 Development Roadmap More Verticals Longer Value Chain More Data More Intelligent Data Analytics + MarTech Platform for App Developers 3.0 Comprehensive Technology 1.0 AdTech 2.0 AdTech Programmatic Platform Non-programmatic Platform • Ex
Slide 6: Strategic planning in the programmatic advertising industry chain
INVESTOR PRESENTATION INVESTOR PRESENTATION Company Overview H12022 H1 2021 The strategic planning of Mobvista in the programmatic advertising industry chain 6
Slide 7: Our Key Differentiator: Mintegral
INVESTOR PRESENTATION H1 2022 Company Overview Our Key Differentiator: Mintegral Traditional Ad Agency Mintegral: Integrated, Programmatic AdTech Platform Gross Margin = 1 – CPM / CPI * Conversion Intermediaries Intermediaries Fees (Pay Later) Fees (Pay Upfront) Fees Based on CPI Fees Based on CPM T
Slide 8: Mintegral Revenue Accelerating and heading closer to profit
INVESTOR PRESENTATION Company Businesses H1 2022 Mintegral Revenue “Startup” “Challenge” “Upgrade and Surge” 7,200+ Publishers Strong recovery from the attack 73,000+ Traffic 100+ Countries Covered by 2019Q3 2019Q4 2020Q1 2020Q2 2020Q3 2020Q4 2021Q1 2021Q2 2021Q3 2021Q4 2022Q1 2022Q2 Customers Accel
Slide 9: With Preeminent Brand Equity
INVESTOR PRESENTATION Company Businesses H1 2022 On iOS On Android With 1 1 2 Preeminent 2 2 Brand Equity 3 3 and High 4 4 Industry 03.2022 10.2021 5 5 Recognition… 6 6 Mintegral is the Only Chinese 7 7 Company among the Top 10 Global Performance-based Media Company on iOS and 8 8 Android 9 9 10 10
Slide 10: Impressive Performances Shown by Various Indices
INVESTOR PRESENTATION Company Businesses H1 2022 AppsFlyer Performance 2 We Deliver Impressive Index 14 Performances as Shown by Various Indices IAP Index Global – Android – All Categories: 8th in 2021 (vs 8th in 2020) IAA Index Global – iOS – All Categories: 5th in 2021 (vs 6th in 2020) Performance
Slide 11: A High Quality, Sticky Customer Base
INVESTOR PRESENTATION Company Businesses H1 2022 < Games Top Charts Paid Free Top Grossing VOODOO 1 Bucket Crusher (45,708) ABI Global LTD 2 Craft Parkour: 3D Blocky Race (7,860) A High SYBO Games 3 Subway Surfers (38,931,641) 9 of the Top 10 Games Solid Games 4 Idle Egg Factory Quality, Sticky (21,
Slide 12: Financial Highlights
INVESTOR PRESENTATION Financial Summary H1 2022 Group Revenue Group Revenue Exclude Top Media Agency (US$ k) Financial Highlights business (US$ k) 455,796 446,088 410,700 $456M $5.8M 307,756 63% 273,977 REVENUE ADJ. EBITDA 224,679 2022 H1 2022 H1 198% 83% DOLLAR-BASED Y/Y REVENUE H1 2021 H1 2022 H1
Slide 13: Gross Profit
INVESTOR PRESENTATION Financial Summary H1 2022 Gross Profit (US$ k) 19.7% 17.8% 89,980 79,497 13.8% 9.6% 42,425 Gross Profit 23,892 H2 2020 H1 2021 H2 2021 H1 2022 Gross Profit Gross Profit Margin 13
Slide 14: Revenue Allocation by Region
INVESTOR PRESENTATION Financial Summary H1 2022 H1 2021 H1 2022 Other Other 3% 1% APAC APAC 18% 22% China China 33% 32% Revenue Allocation by Region Americas & Americas & EMEA EMEA 46% 45% 14 Note: all sectors may not add up to 100% due to rounding
Slide 15: Mintegral Revenue Allocation by Content Vertical
INVESTOR PRESENTATION Financial Summary H1 2022 H1 2021 H1 2022 Utility Lifestyle Others Lifestyle Others 3% 1% 1% Utility 3% 1% Social & 4% Conent 11% Social & Conent 8% E-Commerce E-Commerce 8% 5% Mintegral Revenue Games 76% Games Allocation by 79% Content Vertical 15
Slide 16: Customer and Traffic Distribution of Mintegral
INVESTOR PRESENTATION Financial Summary H1 2022 Customer Distribution Traffic Distribution Other China 4% 4% China Americas & 47% EMEA 27% Customer and Traffic Distribution of Mintegral Overseas 96% APAC 22% 112 Countries & Regions 251 Countries & Regions 16
Slide 17: Ad-tech Net Revenue Growth Trend
INVESTOR PRESENTATION Financial Summary H1 2022 Ad-tech Net Revenue (US$ k) 23% 20% 104,459 18% 90,984 12% 55,228 Ad-tech 30,681 Net Revenue Growth Trend H2 2020 H1 2021 H2 2021 H1 2022 Ad-tech Net Revenue Ad-tech Media Profit Margin Notes: our ad-tech net revenue is comparable to our peer’s revenue
Slide 18: Expense Allocation by Type
INVESTOR PRESENTATION Financial Summary H1 2022 H1 2021 H1 2022 21% 29% 34% 40% Expense Allocation by Type 45% 31% Sales & Marketing Expenses General & Administrative Expenses Research & Development Expenses 18
Slide 19: Expense Growth Trend
INVESTOR PRESENTATION Financial Summary H1 2022 Expense Growth Trend (US$ k) 51,122 53,268 39,888 22,814 24,332 25,048 17,649 16,475 11,158 t… e… es Expense Growth Trend ns en tiv pe m ra Ex op t is el in g ev m in et Ad D k & ar & h M al rc er & ea en s es le G Sa R H1 2021 H2 2021 H1 2022 19
Slide 20: Adjusted EBITDA Growth Trend
INVESTOR PRESENTATION Financial Summary H1 2022 Adjusted EBITDA (US$ k) 5,824 2,225 Adjusted EBITDA Growth Trend H1 2021 H1 2022 20
Slide 21: Turnover Days and Cash Flow
INVESTOR PRESENTATION Financial Summary H1 2022 Turnover days Cash Flow From Operating Activities (US$ k） 115 23,330 55 • Turnover days 4,843 • Cash Flow H1 2021 H1 2022 H1 2021 H1 2022 21
Slide 22: Q&A
H1 2022 INVESTOR PRESENTATION H1 2022 A Leading Comprehensive Technology Platform for Global App Developers Q&A 22